Zhou: The land is lost in man, and all in man. The land is lost.

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Mao Zedong once had a famous word-"from the masses, to the masses." The first volume of the "Mao Zedong Anthology" was put forward: "Who is our friend, who is our enemy, this issue is the first issue of revolution." "In the summer of 2010, I wrote a blog post titled" From the user to the user. " In this blog, I draw on the "Maoxuan" saying: "For those who do Internet products, ' who is our users, who is our competitors, the problem is to engage in the Internet's primary problem." ’”

So, online there are all kinds of saying that I am "Ingenious Mao Zedong Thought learning pacesetter", where I have such a high altitude ah. Someone even forged my internal letter and said that I was a Maoist. In fact, as we were born in the 70 's, they have memorized the history of Chinese revolution, the allusions of which can say a few. In addition, I am interested in military, I like to study the history of war, and with the question, with pragmatism, to see the history of Chinese revolution. For some cases in the history of revolution, I look from the angle of marketing, business competition and cooperation.

I like to cite examples, perhaps many people have heard, is the 2009 years of the film "The founding of the great cause," said the 1947 Communist troops withdrew from Yanan, many leading cadres and military generals do not understand why to withdraw. Yan ' An is the capital of Red China, which is the "Holy Land of Revolution". Does the withdrawal of Yanan mark the failure of the revolution? Many people hold this idea, Mao Zedong said 16 words, I remember is "the land in the loss of people, all lost." The land is lost, and all men are. "These 16 words, regardless of whether Mao Zedong really said so, I think the special classics." If the Communist Party to seize power as an entrepreneurial story, then the founding of the Communist Party of China in 1921, is the company's start-up, the Comintern can be seen as a VC agency, by 1949, the seizure of national power can be counted as an IPO success. These 16 words can be said to be the start-up company in the critical period of the IPO, a strategically view of how the enterprise sustainable operation. Of course, after the IPO, this is another issue, not discussed here.

In my opinion, the ground is your income, the person is your user. If you give up some revenue for the benefit of the user, you will not only retain the user, but also return the lost income. If you want to hurt the user at the expense of the end of the company to survive the foundation, the final outcome must be: both lost income, but also lost income.

I think these 16 words describe the essence of the Internet very accurately, this is the user is king, the user benefit is bigger than the commercial interest.

Ten years ago, the SP industry was booming, day into the fight gold, when China's internet companies are not making any money. 10 years, the industry as a whole degenerate, almost every company put their hands into the user's pocket to rob money, with various methods cheat, finally the whole industry stinks, completely lost the user trust.

Therefore, I have always said that to see whether an internet company can succeed, early to make money is not important, as long as the product is good enough to see whether it is good enough to rally popularity, good enough to form a huge user base. If yes, the company must have user value, and it will find a way to release business value as long as it has user value.

At least the Internet, in this more than 10 years, taught a lot of people a truth: an Internet company in the early days, often not make money, but also see the future income model, but does not mean that the company has no value. If the user really likes its product, and the number of users gathered is large enough, one day it will find a revenue model. Today, the stories of the internet giants are becoming more and more familiar. The most typical is Tencent. Any investor in this life, even if only to invest in Tencent case, it is enough to be remembered. Unfortunately, because the early income model of real-time communication is not clear, we feel that a bunch of little kids chatting on it, can not be like the portal to put so many ads, and not as big as the value of the portal ads. So, few people can hold on for long. IDG is very early to invest in Tencent, but it also very early to transfer the shares out, and then picked up the final pick is a South African company. In the middle of the boat, estimated intestines are regret green.

NetEase do mailbox, not only free, but also large capacity, the most important thing is to provide telephone service. At that time in the Chinese Internet industry can be regarded as unique, because the labor cost is very high. Some people think NetEase is very silly, a free service has to throw so much money. But the mailbox to NetEase converged on hundreds of millions of users, for other NetEase products provide a large number of user sources. Instead, there used to be a company that did a free mailbox, and traffic was always in front. Suddenly, one day the company decided to charge the mailbox, which in fact disguised to the free service, and finally the free mailbox users away. In the end, the company became less of a mark on the Internet.

Tencent and NetEase to do the game so successful, is not unreasonable. Why a lot of net swims company is hit by Tencent Shing? Because if a game is not fun, Tencent can change a game, users are still there. But a lot of games company, it only has a money game, the game is tired of playing, the user went away. The second game to the user to pull back, very laborious.

I have seen so many companies, the last can be large, or to do a lasting company, its commercial value must be based on the user value. The greater the value to the user, the greater the value of the user in the future.

2009 We do free Anti-Virus, we take "the founding of the Great cause" this film to convince themselves. At that time, 360 also has nearly 200 million yuan to sell other brand antivirus software revenue. If 360 free antivirus, it means that with all antivirus software vendors as the enemy, it means that they have to give up the income of 200 million yuan. The company's internal disagreement is also very large, at that time I feel, when you can not weigh the time, you must dare to make extreme decisions. If said this side also cannot give up, there also cannot give up, finally your decision must be mediocre.

Looking back at the history of Chinese revolution, the Kuomintang decisive battle, the Kuomintang CEO of Chiang Kai-shek because it is shoes, heavy burden, he behaved particularly hesitant, which city do not want to lose, where there is a problem to send troops, so it can not form an effective competitiveness. If Chiang Kai-shek dared to make a decision, flatly gave up peiping this piece of business, to avoid in Tientsin this piece and competitors play a war of attrition, so I think he can save a certain amount of military power. However, Chiang Kai-shek reluctant to give up the business of Peiping, as some companies are reluctant to give up the existing income. As a result, after the war of Tientsin, the Communist Party's victory was in sight and basically laid a victory in the whole country. If we do not talk about politics, from the business management, what is great wisdom? You dare to willing, you dare to give up, you can get.

So, in safety, we are determined not to earn a penny in safety, and to do things extremely. 360 not only to make the anti-virus software free, but also to free anti-virus software to do better than the charge. Only the safety completely free, in the technology and user experience to do real users like, get the user trust, 360 of the user base can be consolidated and development, on this basis, 360 to develop the corresponding Internet business model. Because of this understanding, 360 not only antivirus software does not make money, but also to do a step further, the remote repair of the computer's artificial services are also free.