ZTE: Swords refers to the 4G terminal local first brand

"ZTE mobile phone to become the first local brand 4G terminal!"

At the 10th Global Analyst Conference of ZTE Corporation, ZTE Corporation Chief Executive Zeng Xuezhong, the executive vice president of ZTE Corporation, expressed the goal of ZTE handsets.

"Service is everywhere" and "Experience First" are the two major labels of this ZTE analyst conference. This attracts nearly 200 industry analysts, financial elites and experienced media professionals from all over the world to come together for active discussions. As a bearing carrier of all ZTE terminal undoubtedly underestimated, Zeng Xuezhong at the analyst conference to the outside world to expose the terminal's future development strategy.

In fact, at the beginning of this year, ZTE terminals threw out "3C" strategy in the industry and formed a development plan centered on chief experience officer, Internet thinking and focusing on users. And this conference, in the "SMART2.0 lit smart life" as the topic of the speech, Zeng Xuezhong is outlined under the Smart2.0 3C new blueprint for the era.

Six advantages to create a new terminal ZTE

Zeng Xuezhong mentioned at the conference a ZDC data, that is, ZTE handsets ranked first in the research on brand awareness of 4G handset market in 2014 in China. This is not unrelated to the "six major advantages" mentioned by ZTE.

It is understood that the current level of globalization of ZTE in the domestic mobile phone manufacturing enterprises far ahead, which covers 160 countries and regions worldwide user size, more than 210 deep cooperation operators, global service network, from mobile phones to data cards Such as different forms of full-service operations, as well as technological restructuring, design innovation and other six major advantages.

These advantages have made ZTE "a quick step ahead" in 2014, the most historic 4G commercial first year. This is reflected first in the product. It is precisely because of its strong technical strength that ZTE opened the dual-brand strategy of ZTE and Nubia, The two major mobile phone brands also form their own different positioning: ZTE brand focused on creating a full range of quality, ZTE play in the accumulation of voice technology, continue to make the voice operation bigger and stronger, to create the world's most obedient mobile phone; Nubia continue Focus on camera features, based on the world's best camera phone. Dual-brand mode of operation for ZTE mobile marketing strategy more flexible.

In addition, thanks to its worldwide recognition and recognition, ZTE has launched unprecedented generous sports marketing. The 3-year strategic partnership with NBA China and the Rockets has given ZTE the youthful qualities of mobile phones . With the NBA sports widely loved by young people in China, ZTE is targeting the fashionable sports crowd and impresses young people with its high and inexpensive products. This is where ZTE's mobile terminal once again sets the clear brand image of the industry.

Young, professional, flattening teams breathe life into transformation

At the conference, ZTE mobile phones strengthened the "flattening + integration" of Internet thinking, which was first reflected in the management structure of ZTE.

It is understood that, at present, ZTE terminal formed with the core of Zeng Xuezhong flattening, specialization, rejuvenation of the five leading team to Division mode, integrated R & D, planning, production, sales and other processes, the team flat and respond to the market Change more efficient and fast. The leadership team with professional management experience and rich market experience, in their respective fields has created outstanding performance, won the trust.

Particularly worth mentioning is that ZTE introduced the BlackBerry core executive team, the team has a wealth of experience in enterprise security, human-computer interaction and design. So far, ZTE has formed a global talent pool dominated by China, the United States, Germany, South Korea and Canada (Canada).

Insiders said that the youth leadership team and the formation of global talent, ZTE brand restructuring will inject more power to boost ZTE terminal to accelerate B2C transformation.

From planning to marketing the whole process into the Internet thinking

And more clearly show the essence of ZTE Internet thinking, but also lies in the ZTE product planning, services, channels of exploration.

In terms of products, ZTE provides consumers with more surprising product experiences. For example, ZTE's Grand SII and No. 1 Star are the ultimate voice and mobile aesthetics, demonstrating ZTE's expertise in hardware and software.

As ZTE has 60 million active users in the world, ZTE also devoted itself to after-sales service and achieved Internet platform. Following the cooperation with JD.com, "After-sales Home", ZTE also pioneered the after-sales service platform RAM online sales, Internet sales coverage to all purchase channels ZTE users, to provide consumers with a truly full network of purchase experience.

What is more worth mentioning is that on the basis of three-pronged channels of e-commerce, social channels and operators, ZTE is building its own innovative mobile e-commerce platform for micro-products. With the help of personal circle of friends and individual C2C, The transformation of users into product promoters and brand communicators has triggered an analyst hotthink. Some people think that the micro-product will be the most Internet-based mobile marketing model in 2014, which will inject new meaning into the current Internet thinking , Or will trigger a new wave of electricity supplier revolution.

Voice interaction and security will be the key to converging the Internet of Things in the future

The face of the next trillion dollar Internet of Things big market, if the "six advantages" is a strong support for the development of ZTE terminals, from the leadership team to product planning, marketing is ZTE Internet thinking reflects that voice interaction and security, which It is ZTE's development layout for the future integration of IoT area.

At present, the social security threats for mobile terminals can be described as frustration, and ZTE terminals have sufficient advantages in this regard - It is understood that ZTE is the world's few able to achieve from the wireless, cable, carrier, server, terminal, chip, operation and maintenance, etc. End-to-end security vendors.

In the view of ZTE, SMART2.0 era is the foundation of security, and voice interaction is the most natural, direct and efficient way to share value. At present, ZTE has started voice interactivity attempts on the two products, the Grand SII and the Star 1, and this differentiated attribute will also mark a unique brand for the future of ZTE handsets.

"From the senior management team structure, product differentiation positioning, marketing, and then to the future integration of IoT outlook and layout, which will strengthen the confidence of the development of ZTE terminals, next, we will continue to step up efforts to expand the global market to achieve Global consumer electronics leading brand macro vision. "Zeng Xuezhong said.