On the consumer psychological characteristics of e-commerce customers

In the electronic Commerce environment, the customer in the product service channel and the communication and so on the choice space is unprecedented increases, the transfer cost reduces unceasingly. The customer has become the key component of the enterprise value chain network, therefore, the enterprise that carries on the electronic commerce should study the consumer psychology of the E-commerce customer actively, organize the marketing strategy for the psychological characteristic of the customer network shopping. First, the preface in the traditional business activities, the customer is only the buyer of goods and services, the impact of the entire circulation process is often only in the final stage can be revealed, and the scope of the impact is small: and in E-commerce, every customer ...

A brief talk on several internal barriers of traditional enterprises opening e-commerce network

I remember the summer of 2009, met Xingdong in Shanghai-the "father of China's blog" is busy to do business http://www.aliyun.com/zixun/aggregation/7978.html "> Strategic planning Consulting, talking about the traditional enterprise transformation of E-commerce   , he said that few of the 200 customers contacted were successful, not the external ones, but the internal problems. The traditional Circulation Enterprise transformation Electronic Commerce website successful case is very few, this is not the business model problem, is not the capital ...

Where are the billions of American groups?

Wen/Huang Group purchase experienced 2012 in the first half of the crazy growth, experience 2012 years of group buying winter, in the recent United States Mission Network CEO Wang Hao shout out the United States Regiment 2015 turnover reached 100 billion. To this end, the author from the network to view the 2012 annual group purchase data for: 34.885 billion, compared to the previous year, an increase of 61%. If the increase is based on this, three years later will be about 150 billion of the size. See this data, if the United States to achieve 100 billion market growth must be 60% or more, so must guess from 150 billion inside occupy three points two of the U.S. regiment must have a common ...

Tens of millions of diamonds to start shooting, online shopping luxury gradually become a trend?

December 9 Noon 12 o'clock, a rare 20.7-carat giant diamond in the Taobao Mall, a yuan shot, after a multi-party http://www.aliyun.com/zixun/aggregation/31646.html "> media reports." Tens of millions of diamonds from the start to shoot a spread.   As of December 12 17 o'clock in the evening, only more than 80 hours, the price of the giant naked diamond has been photographed to 3.3 million yuan. By consulting the data, He Yi learned. This "20-carat giant diamond" and 1999 produced in ...

Never fall into the wrong areas of business model innovation

Just from http://www.aliyun.com/zixun/aggregation/8150.html "> traditional industry to kill into the internet industry," business model Innovation "Thunderclap, is considered the key to the success of the site, is to measure the value of the site and the future of the standard , and even individual VC a look at your model is not new, do not want to talk about it, do not know whether they are cast a concept, or to vote for a business. The model whether the innovation is the VC whether the standard of money, which also led to some entrepreneurs to the brain ...

The defeat of the Thousand-Regiment war handle net was expected

Group buying industry since the birth of the day there are too many accidents. One day the birth of dozens of group buying website, this is an accident; Litters group quickly superior, is an accident; group buying sites have invited GE and other stars endorsement, this is an accident ...   A few days ago, http://www.aliyun.com/zixun/aggregation/26784.html "> Group 800 released the" MAY 2011 China Group Purchase Statistics Report "show that handle by the United States Regiment beyond, this is an accident? All along, the handle net ...

Thousand "regiment" war----burning money is not the fundamental service is the way to win

This year, the mainland group buying sites have sprung up rapid development. From the http://www.aliyun.com/zixun/aggregation/26784.html "> 800 data show, May submitted to the Group purchase site to add 262, as at the end of May, the number of domestic group buying sites approximately 4,500." The competition between group buying sites has been white-hot, this year the major group buying sites have increased the "burning money" strength. For example in February, glutinous rice net of the money burned to CCTV, followed by 24 coupons ...

Auto make business stories more complete

CEO Qingeo the model of car electric dealer to Ctrip mode-only provide booking channels. Car electric dealers are also serving the 4S store mode. depend on the existing service system to achieve the transfer of sales leads. How does the business story of a car that most of its revenue comes from advertising, auto, be more complete? Perhaps the project being tried by the auto dealer became the company's next business story. November 4, Auto has submitted a listing application to the U.S. Securities and Exchange Commission (SEC), plans to go to the United States IPO (initial public offering), up to 1 of financing ...

Preliminary evaluation of several kinds of business models in automobile post market (next)

(The above) three, Ctrip mode: The so-called Ctrip model is to aim at a vertical field, integrated downstream consumer resources and upstream supplier resources, build a platform for unified marketing, to the level of preferential, discount or value-added services for a large number of consumer members to provide the industry integrated products or services.   Ctrip model is to establish a horizontal client platform on the tourism industry chain, and then reverse match the resources of hotel and aviation industry from the client, and use its own Internet channel to improve the operation efficiency of hotel and aviation resources. Throw away the team management advantages do not talk, Ctrip mode of ...

Preliminary evaluation of several kinds of business models in automobile post market (i)

The internet can let the traditional industry to take off wings, the huge market potential after the car market for most people recognized, auto market many entrepreneurs and investors focus on the field. But in the automotive market area and did not appear in the industry boss, many enterprises rely on various models in the constant trial and error, one after another prosperity: someone fell in a place, more people in the same place to stand up, this ...

Enterprise Informatization should be based on effective synergy

Today, the word "informatization" has been recognized by most SME owners. At the beginning of 2008, the relevant national ministries and departments issued a joint "on strengthening services to promote SME information", pointed out that to comprehensively promote the integration of information and industrialization, promote SME informatization, improve the survival, development, innovation and competitiveness of our small and medium-sized enterprises. The environment of SME informatization is improving. At present, many enterprises have implemented a variety of business systems, to help enterprises solve the problems arising in the business management, improve the profitability of the enterprise. However, the various business systems of the letter ...

Corporate network is about to replace the personal web operators

As of December 7, the company registered to participate in the 2010 China Network Business Conference for the first time to exceed the proportion of personal network operators. In a few long time the enterprise network will replace the personal network business into the E-commerce industry. With confirmation to participate in the 2010 China Network Business Annual Meeting of some enterprises list: Beijing Lelida (Beijing) Trade Co., Ltd. Beijing night Fire Garment and Apparel Co., ltd Beijing Purple Art Tao Yuan Trade Co., Ltd. Beijing clothing Gebeja Clothing company Beijing Tianshui Trade Co., Ltd. Beijing Ninghui Xingye Technology Co., ltd Beijing Peng Nine Days International Trade Co., Ltd. Beijing homologous clothing trade ...

How to follow the road of e-commerce in enterprises

2, e-commerce development trend A, enterprises pay attention to the development potential of the enterprise, but ignore the cost of the business of domestic enterprises, Consumer-to-consumer and other electric business models have reached 24,620, up from last year's increase of 20.1%. Large numbers are traditional enterprises and entrepreneurial enterprises, the establishment of the Business Mall. Whether or not the enterprise in Taobao open shop, no matter how the store business, will not hesitate to build a business in the same period or another enterprise of the company, to bring long-term profits.   It is also considered to be the face and symbol of the enterprise engaged in electronic commerce. Question: In the absence of a strong brand ...

How to use Internet business model to build money machine

I just gave a lecture last night to the management salon for the new Express-how companies use http://www.aliyun.com/zixun/aggregation/9899.html "> Internet business models to build money machines." After the meeting, a lot of people asked me, I answered a few questions.   Want to put a few questions simple record here with more friends to share.   1. What do I think about some of the tax issues that the government has made on Taobao before? A: I think it's a very good thing ...

How the Enterprise (online) release, the promotion of new products

The release of new products is a very important step. Previous product development, testing, positioning, pricing and future growth depend largely on the release of new products. Before the enterprise is to hold a very gorgeous press conference, will press release to press the hand of a plug, and then plug point "RMB", then the new product will spread open.   Now the release of new products will need to integrate a variety of resources and platforms, not only the traditional media, but also to join the social media, online marketing tools. If you are responsible for the release and dissemination of a new product? How would you do that? .

Do companies sell profits or sell sound to make money?

Internet stations, watching the news, see more is now the same as the company's corporate promotional ads, click to where all are unified style, a unified image appears, not surprised to sigh about the speed of e-commerce development of these portals brought new advertisers,    At the same time, whether these enterprises have enough financial strength to such crazy advertising Khanyi, China Electronic Commerce Research Center reporter (hereinafter referred to as reporters) for you to tell another E-commerce enterprise selling benefits or selling reputation story. ...

Entrepreneurs survive the winter, learn the Internet business model is the key!

This time is very busy, every two weeks have the opportunity to share with the entrepreneur "enterprise How to plan http://www.aliyun.com/zixun/aggregation/9899.html" > Internet business model to build money machine.   I am very happy that my share has been echoed by many entrepreneurs. Through so many sharing and communication with many entrepreneurs, I simply tell them that the traditional business model is strategic + tactical. and the Internet business model is strategic + Tactical + ...

Entrepreneur, do you have an Internet business model that keeps you on a sustainable income?

The recent financial crisis, many companies have graduated or early holiday, many of my senior friends in multinational companies to sing every day, "Hope http://www.aliyun.com/zixun/aggregation/38375.html" > Tomorrow will be better. They are quite concerned that they will be laid off. And a few years ago, I met a friend who told me he was laid off. Then he said he reported it in 3 or 4 other companies. I said very good ah, I asked him is that a few companies so good market, he said there ah ...

Corporate Internet business model: Traditional Bird's Nest shop through the internet to establish a chain

Recently, I have just helped a company to do its http://www.aliyun.com/zixun/aggregation/9899.html "> Internet business model Project case." The company is mainly engaged in his bird's Nest retail, the company has been mainly through his two shops to earn his profits. There are also some wholesale to do small-scale. But it's not easy for companies to expand.   Because in addition to the funds, but also to consider the operating capital and the overall situation, potential competitors and so on factors. ...

CEO, to succeed, find the bright spot in your Internet business model

CEO, to succeed, find your http://www.aliyun.com/zixun/aggregation/9899.html "> Internet business model of the bright spot in the country, there are a lot of websites are imitating the pattern of copying foreign successful websites, but Even so, to find their own unique bright spot.   Among the numerous websites, we want to give the customer and the user is a different from the other website enterprise feeling and impression. That how can let own website Enterprise has own ...

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