Online Marketing

Four years of football events, the 2014 Brazil World Cup for the world "real fans", "false fans" will not miss. The team will be from the top 32 to combat breakthrough, in addition to the luxury of the star lineup, more need is superb technical and tactical deployment. The same is true of the brand marketing war, which is fiercely fought in every World Cup. With the innovation of technology and the diversification of media form, the brand has more choice and space to play in the way of activity, communication channel and interaction with consumers, and to be the biggest winner of Brazil's World Cup, there is no real kungfu. Every Road brand carnival ...

In retrospect 2012, social strategy has become an important part of enterprise network marketing strategy. With these social media, companies can listen to the voice of their users, promote their products, and imperceptibly affect your customers. But before you make a social media marketing strategy, you have to spend time and effort to develop a comprehensive plan to ensure that you have the resources to implement it so that you can stand out from the competition. The choice of a single social media marketing, has been unable to adapt to the current marketing model of the mainstream, how to choose a social platform and collaborative management, the key ...

With the further promotion of micro-blogging, micro-credit and other influence, the black as a http://www.aliyun.com/zixun/aggregation/9371.html "> marketing has become a common social media, More and more enterprises and individuals in the face of public opinion when the use of "from the black" public relations to pull through, in order to be spared in the forefront of public opinion. Not long ago, a pot of "tomato egg soup" on the Internet not shin. In the TV series "Gong Liancheng" to wrap up, a group of Yuan Shanshan's nude bubble water shone in the net ...

Suddenly a night spring breeze, Thousand screen Wan Shi "Face Meng" open. Recently, there is no such thing as "face sprouting" in the Circle of micro-trust friends. This article talks about "face Meng" to the Social marketing Enlightenment: First, marketing insight is the deep understanding of the needs of people. "Face Meng" CEO Guo Lei said, "' face Meng ' aimed at the core user group, is tens of thousands of people like him, has ' two Yuan ' cartoon-like Life Dream, full of vigor, love to sell Meng, Maverick and group, hope to use certain symbols to keep their own with the reality in the distance of the students. Please note: Guo Tongco emphasizes "face Meng" ...

Soft marketing is a very good http://www.aliyun.com/zixun/aggregation/8118.html in Network Marketing "> marketing, Soft Marketing has low-cost, wide spread, continuous strong, easy to operate, wide range of applications, brand-specific characteristics." In the promotion of brand awareness, increase outside the chain is the most effective. Soft Wen Marketing Advantages So good, then we should write what kind of soft wen? Below Vespa share a few points with you. 1, brand-oriented brand through the soft text to enhance visibility ...

1, Emotional marketing strategy: Emotional marketing is the consumer's personal emotional differences and needs as the core of corporate brand marketing strategy, through the use of emotional packaging, emotional promotion, emotional advertising, emotional word-of-mouth, emotional design strategies to achieve business objectives. In the age of emotional consumption, consumers buy goods are not the number of goods, quality and price, but for a feeling of satisfaction, a psychological recognition. Emotional marketing from the consumer's emotional needs, arouse and arouse the consumer's emotional needs, to induce the consumer's spiritual resonance, emotional in marketing ...

All marketing should be results-oriented, but in fact, the data show that more than 90% of corporate marketing, all by the boss, or planning department closed manufacturing. How can such marketing be effective? Today's marketing is no longer the old yell, but when the target consumer group needs to produce when you are there. Big marketing is not the most expensive marketing, but the best effect of marketing. Sharing 6 questions from a marketing industry practitioner to all partners is still very valuable today. 1. What is your marketing plan based on? In our failed customer case, we look at ...

Marketing is not a precise science, and to make marketing effective often requires frequent checks. Try these rules to make the process more productive. Every 4-6 months, our company will check our marketing results. Like many companies, we use a variety of marketing technologies, platforms, and processes to generate target customers and eventually develop new customers. After we have changed and implemented new strategies, the results have increased dramatically over time, but like most companies, we still want to be better. We have found some laws through the inspection: • We are in the eye ...

If you're a small business, you'll think it's impossible to make what you do. In fact you don't need fashion and gimmicks, recently Laddering Works's CEO and founder, http://www.aliyun.com/zixun/aggregation/19330.html "> Eric.v.holtzclaw shares some of the timeless skills that have been proven by entrepreneurs to promote your business and to see the growth of your business. 1. Distribute your things American froze ...

For brands, http://www.aliyun.com/zixun/aggregation/7890.html "> Festival marketing can be said to be a good opportunity for marketing, many companies will certainly not miss, have resorted to the killer in this time." And this year's Tanabata festival just catch up with the Saturday, find common Sense said that the Tanabata marketing will be high-profile. However, this year on the eve of the Tanabata, many brands collectively Jap, do not know is affected by the "tiger" or I, the level of creativity, the horizontal Fei 3,000 feet, "a bit ..."

Hunger marketing seems to be a kind of http://www.aliyun.com/zixun/aggregation/8118.html in recent years, "> Marketing way, many brands hope that through the way of hunger marketing to improve their reputation." Of course, if hunger marketing is good, the value of a brand is greatly improved, but not every brand is playing on top of it, like Louis Vuitton, which is also challenged when it comes to marketing hunger. There is this picture: when Chanel Classic number 5th ...

Weak brands because of their weak, in most cases, it means that they have the advantages of capital, talent and manpower, sales channels, media attention, the amount of consumer resources such as lack and scarcity. This also means that weak brands are often impossible and do not have the ability to like a strong brand like a big publicity campaign. National strong brands and even regional strong brands have always been a minority, in addition to the vast majority of the relatively weak brands. Weak brand because of its weakness, in most cases, it means that it has the advantages of capital, talent and manpower, sales channels, media attention, consumers have ...

"The era of digital marketing is over," "Do not look at the concept of digital marketing based on the tools used, such as platforms, two-dimensional codes or other technologies, the era of digital marketing is over, and the so-called digital chemical tools are just a means of communicating with consumers," said the company's global marketing and branding executive. ”。 &http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; Look, one of the world's leading advertisers ...

"The largest fish is not necessarily born in the largest pond, but the largest fish must be in the largest pond;" consumer goods to achieve China's first, is the world's first. The phrase was again fulfilled in the beer industry. According to the data released by China Industry Enterprise Information Release Center, 2013 Huarun snowflakes to 11.72 million tons of annual sales of beer enterprise sales first, snowflake brand sales to 10.62 million tons continue to maintain the first-this is the world's first total sales and brand sales at the same time more than tens of millions of tons of enterprises. What does more than 10 million tons of sales mean? If compared with beer-drinking Germany, Snowflake brand ...

Penghani (Hanni) has been engaged in marketing, PR, branding and so on in foreign-funded enterprises such as Nokia and IBM, and is now a senior marketing manager in China, a large it foreign company. With 16 years of extensive marketing experience, Hanni has a simple self-introduction on social media: "Brainstorm with the smartest people in the industry, think creatively, ideas, write numerous ppt, and because effective marketing strategies do help companies make more money." Hanni has a set of logical theories and experiences for the marketing of foreign companies. How to apply foreign experience to local enterprises, Hann ...

This article said that the original ads on the internet and mobile internet change, in my opinion, the most essential thing is the content of Internet marketing, whether you are search marketing, social media marketing, or mobile internet marketing, the most essential thing is content! Of course, the content includes a lot of things, today for the moment do not open the discussion, mainly about the original advertising to the content of marketing "subversive" Play! How does a native advertisement subvert tradition? First of all, from the characteristics of the original ads: primary advertising is not a higher level of content marketing, but a new form of marketing, especially with the arrival of mobile internet ...

If you are in the marketing technology or the media marketing industry, then in the past 3 months time, must be a big wave of investment dizzy. Today, wind investment Jinzhengfangyuan into marketing technology, online distribution, and related fields. Don't you believe it, as I write this article, many content marketing companies get seed-round financing, not only that, many software companies and content companies that are in the content marketing world are getting more and more of a round of financing. From the beginning of the new year, we have found that more than 100 million dollars of venture capital has poured into the field of content marketing, such as n ...

From my experience, if you want to do content marketing, we will generally use 3 main ways, the content of the marketing of the 3 forms of development. When people ask me questions about content marketing, I tell them most of the time, "Why are you trying to understand why you want to do content marketing?" After figuring out the problem, you can choose the content that best suits you http://www.aliyun.com/zixun/aggregation/8118.html "> marketing. If you...

Although there are more and more attempts to brand content, we have seen some misunderstanding of "content": sending some jokes on Twitter is about doing content? Spoof video overnight into viral video is content marketing? In fact it's not that simple. If there is no strategy, planning work mechanism, content marketing is a fantasy, not by virtue of content to win. Creating brand content strategy is not static, but should be a dynamic process, each link: from brainstorming, targeting target audiences, content creation, Http://www.aliyun.com/zixun ...

The 30 days of the World Cup have made Germany the final winner, and the Germans have become complacent with the four-strong cup of champions following Italy. In this 30 days, the major portal sites, CCTV http://www.aliyun.com/zixun/aggregation/26538.html "> Sports channel, for-profit enterprises successively tun heavily in the battlefield of the World Cup, offering the banner of marketing, But how about a few of them that can really be like Germany? Marketing – the market is handsome! Handsome – the manager of the army, the army ...