Social Media Marketing wins consolidation

In retrospect 2012, social strategy has become an important part of enterprise network marketing strategy. With these social media, companies can listen to the voice of their users, promote their products, and imperceptibly affect your customers. But before you make a social media marketing strategy, you have to spend time and effort to develop a comprehensive plan to ensure that you have the resources to implement it so that you can stand out from the competition. The choice of a single social media marketing, has been unable to adapt to the current marketing model of the mainstream, how to choose a social platform and collaborative management, the key is how to effectively integrate.

The domestic social platform originated from the BBS, but the forum has the lack of interactivity and gradually decline. With the rise of SNS social networking sites such as foreign Facebooke and MySpace, a number of emerging social platforms such as Renren, Kaixin and Douban have sprung up in China. And the rise of E-commerce and Pinterest, and let social power platform beautiful said, Mushroom street, such as rapid rise. The fast, interactive, and open nature of Twitter has allowed domestic microblogging users to quickly overtake traditional SNS sites. In recent years, the growth of mobile smart end users, such as mobile phones, tablet computers, has increased the number of mobile social software such as micro-credit to 300 million in less than two years.

Looking at the domestic social media platform, it is basically copying the ready-made social networking patterns in the United States. But the emergence of Tencent micro-letter, completely rid of the Chinese Internet companies no innovation dilemma. The micro-letter is not only includes the mobile communication, the instant messaging, the social platform application software, simultaneously lets the two-dimensional code technology, the CRM member management application obtains the development and the promotion. More help the traditional brand through a variety of existing channels, such as corporate web sites, electronic business sites, media channels to identify customers and provide incentive programs, so that customers in the way of Word-of-mouth transmission, the brand quickly recommended to their friends. Its core is anywhere, free from the burden of the PC side, but also can be combined with the line under the fast and effective social marketing and communication effects.

The emergence of social media, for the enthusiasm of network marketing business is undoubtedly paved with thorns on the road a dawn. Search bidding, navigation network, advertising alliances and other traditional internet advertising cost increases, traffic is constantly gathering in the network giant trend, so that those who will be the main network sales channels of enterprises feel pressure. How to integrate the use of people, micro-bo, micro-letter, etc. as the representative of the emerging social media, and effectively improve the effectiveness of marketing communications, the best way is based on the industry characteristics and target customer base, targeted to develop in line with their own business marketing strategy.

Renren, happy net, such as SNS sites of the audience is younger, its core structure is to promote real names, the relationship between the true population, but relatively micro-Bo platform relatively closed, in this system it is difficult to communicate with the outside platform. Image of the metaphor SNS is a university campus, the school files can be clearly queried to the age of each classmate, belong to the Department of class, hobbies and so on. When we log in everyone, in fact, rarely found in the page ads are not much, but sometimes also can not receive the station to push the advertising unit. But these ads are not annoying, because Renren is targeted at the segments of the brand ads pushed. Renren This type of platform is very suitable for fast consumer goods, automobiles, electronic digital ads, and so on, once the target customers, Word-of-mouth transmission speed will soon.

The key to Twitter's ability to accumulate so many users and popularity in just three years is to turn social media from a single closed circle into a fully open platform today. Micro-blog integration of a variety of third-party applications are very rich, from the Enterprise brand promotion, recruitment, product sales, promotional activities, surveys and so on. The choice of micro-blog marketing is because of the coverage of a wide range of cross-platform, multi-channel integration of the advantages of various platforms. From the micro-bo marketing results, often through the cultivation of a large number of fan accounts, to forward and comment on the relevant hot information. The general Enterprise Weibo account number may only have one, cannot cultivate so many large to carry on the marketing, now the mainstream way is pays the expense, requests the large forwarding or the specialized micro-blogging on behalf of the operation company to operate.

In the 2013, the growth of social media such as Renren and Weibo will slow down, and micro-letters will continue to grow at a high level. In the next few years, O2O (online), Solomo (social localization mobile) and other models, will let the electricity trading media, wireless social media rapid outbreak. No matter what mode or form of social platform, its core competitiveness is based on traffic, users, can create value for users, so as to produce huge commercial value. A social platform with commercial value is the focus of enterprise attention and investment.