Hunger Marketing: Who's hungry?

Hunger marketing seems to be a kind of http://www.aliyun.com/zixun/aggregation/8118.html in recent years, "> Marketing way, many brands hope that through the way of hunger marketing to improve their reputation." Of course, if hunger marketing is good, the value of a brand is greatly improved, but not every brand is playing on top of it, like Louis Vuitton, which is also challenged when it comes to marketing hunger. There is a picture: when Chanel's classic 5th perfume launched a limited edition of 40ml, sold out after a lot of buyers left the phone, lined up waiting for the arrival of information, and the counter staff currently said "there will be no recent goods"; Hermes Classic Birkin series package is also "limited to buy large", The handbag in the window can only see can't buy, also labeled "Display" let you envious. (PS. It reminds the little one of the whole family's little convertible. "If you don't line up on the waiting list, you're not a qualified luxury fan," he said. "This is a classic quote from the luxury industry and a true description of the above picture." Hermes, Dior, Chanel, Gucci and many other international top luxury brands, have a string of long waiting list, many guests on this list is more than a year, more than four or five years have not seen the "truth" of goods, even if they are clearly in the premise of inventory. This method of marketing of luxury hunger is to convey to customers the message of "The scarcity of things" also avoid too many people have the same product, and "Limited edition" due to a limited number, and sometimes even the display of the counters are sold, so once the customer book bag arrival, will be placed on the shelves for about one months time, The customer is then notified to take the package, thereby prolonging the customer's waiting time. Because the more in demand, the more can show value, attract more potential users. In the "hungry" state of goods, to the greatest extent to stimulate the customer's shopping desire. And Hermès is the "hunger marketing" to achieve the ultimate brand, Hermès official has been said to be subject to capacity, pricing 70,000 to 300,000 Yuan Birkin and Kelly in a long time out of stock status, the lengthy waiting list has stimulated people's desire for it. According to the long-term concern of luxury consumption of some industry insiders, ordering a love of Birkin and Kelly bag waiting for 35 years is indeed very common. But hunger marketing is not a game for every brand. Lei in the Millet mobile phone copy Chowa main Apple phone hunger marketing, but didn't think Millet is not apple, almost planted a somersault. Along with the luxury-brand Louis Vuitton, the use of hunger marketing practices, but also received from the industry's doubts. (The case goes from "brand geometry") Clark says: "Hunger marketing is essentially about creating an imbalance between supply and demand.", so that consumers are aware of the scarcity of goods in order to increase value-added products. After all, the brand of this thing consumers to a large extent is a psychological satisfaction. But if you think that any product with hunger can attract business, it is wrong, perhaps you are attracted by the relentless abandonment of consumers. Come on, look at my brain-tonic hunger marketing tips:   Although hunger marketing is not a luxury item, please use caution if your product is not very attractive. Or back to millet, the first lei this method is effective, because at that time (2011) The field of smartphone competition is not fierce, millet with its ultra-high price, for consumers are very attractive. Today, even Lei himself said, never to engage in hunger marketing. Want to also, the consumer can't wait for millet to have much more other choice.   Although it is the marketing of hunger, please always help consumers keep the concept of "scarcity" continue. Since it is the marketing of hunger, please find a reason for scarcity for consumers. You can say that crocodile skin is very rare, you can also say that each is hand-made, limited manpower. Of course, you can also say like millet, production side of the flood, unable to mass production. In short, please find a reason for scarcity. In addition, even if you are aware that you are interested in the marketing of hunger, but also please do not make it clear. Because once they are on the cards, those who want to conceal it will be the ones with the biggest opinions.   Hunger marketing, occasionally play can, but if you keep doing, pretty ruined business. This is not for Hermès, of course, but for those brands that are attempting to use hunger marketing to attract eyeballs. Because once consumers are hungry, they have nothing to do to make out how good the product is. You know, the greater the anticipation, the greater the disappointment. In addition, consumer psychology is very subtle, play a one or two times feel boring. So once in a while, tease the consumer nerves enough. After all, hunger marketing is only a part of marketing strategy, if you want to do a good brand, or to step slowly grinding. By the right, do not take the good brand of hunger marketing said things, because most of you are not ta ah. ATTENTION: SEM marketing  http://www.joelde.com/