Methodology and principles of content marketing

Although there are more and more attempts to brand content, we have seen some misunderstanding of "content": sending some jokes on Twitter is about doing content? Spoof video overnight into viral video is content marketing? In fact it's not that simple. If there is no strategy, planning work mechanism, content marketing is a fantasy, not by virtue of content to win. Creating brand content strategy is not static, but should be a dynamic process, each link: from brainstorming, targeting target audiences, content creation, http://www.aliyun.com/zixun/aggregation/8254.html "> Content Management, Content distribution, encourage sharing to measure results, all need to adjust according to the change. In the process of change, some of the principles summed up may help to establish the mechanism: 1, first think about who is your target audience. Which groups are more likely to resonate with your content and products? Positioning your audience can help you understand what content strategies should write. At the same time, you can look at what competitors are doing, listen to the latest news in the industry, social media trends, and what people are writing. Don't forget to define the scope of the content. What kind of content you need, why you need them. The message that determines your content is very important, what message would you like to convey? What do you want your audience to remember? Always invest in quality content.  2, don't think of yourself as an advertiser. You are not an advertiser. Advertisers "disturb" audiences, and publishers educate and connect audiences in two-way communication. Don't put too much emphasis on your brand. Your goal is to attract and involve visitors within a limited amount of time, and your brand will be effectively recognized. Always focus on valuable content. More accurately, the content is not king, the value is. It's not enough to have readable, grammatically incorrect content, it's the substance of the content, what's in the content for your visitors? What value can they gain? 3. Disseminate your content. Explore all possible channels and ways to spread your content. Take a look at where your audience spends most of their time, and bring the content to them. 4. Interact with opinion leaders. Interacting with opinion leaders in the industry, your brand content will be quickly shared, not as a competitor, but as an ally. 5. It is very important to measure the effect. Without a measure, your efforts will not lead to successful activities. Unlike traditional advertising, the effects of brand content need to be considered to measure interaction. Although the brand content to scale, "but the focus should be on interaction, because the ultimate goal is to win their emotional heart and rational thinking to strengthen consumer relations." Therefore, the degree of interaction is the measurement of a brand content marketing the best indicators, including information acceptance, brand image, affinity and goodwill, "Clayschouest gave his advice." So, what kind of talent does the brand need to be equipped to produce content like the media? In this, byThe respondents gave a consistent choice: to balance the media expertise, content production level and creative industry skills, with the understanding of the brand to provide integrated solutions for communication planners. Attention: Internet News  http://www.joelde.com/