Online Marketing

News Marketing is a popular marketing method in recent years, after the continuous refresh of the discussion, the ultimate recognition of the significance is: the enterprise in the real without damaging the public interest under the premise of the use of newsworthy events, or planning, organize various forms of activity, to create "hot news", To attract the attention and interest of the media and the public to achieve the goal of raising social awareness, shaping the good image of the enterprise and ultimately promoting the sale of products or services. So why does "news marketing" become a popular marketing means at home and abroad? I think, its three major meanings, constitute ...

Most marketers are not psychologists, but many successful marketers often use psychology to lure consumers and promote their buying behavior. Here are some tips and tricks for using psychology that will help you with your marketing campaign: 1. Emotional licensing studies show that emotional and psychological appeal is more likely to resonate with consumers than the characteristics and functions of the product. In http://www.aliyun.com/zixun/aggregation/8170.html "> advertising copy, tell consumers ...

You can't find what you're looking for in the grocery store? Some retailers want to help you, but that might mean that when you're walking down the aisle, the merchant keeps track of your movements. In this emerging area of location data, marketing, and data analysis, retailers are experimenting with new ways to find out how customers shop, and then lock in customers with promotional campaigns and on-site maps on their smartphone. This concept is sometimes called location-based marketing (place-based marketing), using detailed location information-often specific to the goods you pass ...

With the continuous fermentation of Qin events, a public relations company, network push hands, well-known micro-broad V, such as micro-bo Gray marketing industry chain again public, for the internet marketing industry sounded the alarm. Meanwhile, the crackdown on Internet rumors has also hit Sina Weibo, which has been accused of declining activity. It is reported that Sina Weibo recently also held an emergency seminar and reflection. Outside of the speculation that the department "Sina Weibo in the Big V yajing." Some industry analysts to Tencent Technology, Sina Micro-Bo Zheng encounter dilemma, on the one hand, the existing model under the new policy risk, on the other hand, ...

Yesterday, Weibo announced the launch of the Information Flow optimization program, which will identify and limit the number of users who might otherwise be distributed to http://www.aliyun.com/zixun/aggregation/10619.html "> The low Quality, Low interactive content and spam marketing messages are displayed. Optimization for three content micro-blog said that the optimization of the information flow is mainly targeted at three types of content: Low quality low interactive microblogging content, spam marketing information microblogging content, mandatory attention and account authorization generation ...

If you look carefully, you will find that many of the microblog on Weibo, the number of large forwarding has been from a few hundred to single digits. There is a person in the industry even jokingly: now say that they are doing micro-blog marketing, are afraid to go out! What's more, there is concern: will next year's micro-letters end up the same as this year's microblog? Last year, also last year, the voice of a master training class is still around the beam: "If enterprises do not pay attention to micro-BO marketing, will be eliminated by the times!" But, now, the enterprise has not been eliminated Micro Bo marketing is the Enterprise eliminated! Master, if your words are not so full ...

Is it over? Far from it. That night, I was curious to log on to the electric business network, to see the Just online buy tea page, after reading always feel not quite right. A study found that the Business Department colleagues made a rather fatal low-level error-this tea group purchase in addition to help us sell a group of small packaging Tieguanyin, the formation of walking volume, the entire company's E-commerce influence unexpectedly has no effect. In the entire page, in dozens of pictures and a lot of text introduction, in addition to a small picture to find an inconspicuous company logo, see a ...

We are divided into three micro-bloggers, one is http://www.aliyun.com/zixun/aggregation/9365.html "> Opinion leaders, such as Li, Han, five, and so on, they have a clear view, sharp words." They are popular with fans, mostly because they say what others want to say. The second type I call the influence leader, there are stars, big entrepreneurs, government officials and so on. Their popularity is high, fans are eager to satisfy themselves with celebrities closer to the distance ...

Before I said the perfect account Nurturance program is a game, mainly for the training of these several extension specialists. I hope the practice of this core account program will make the promotion Commissioner happy and interesting, not a job that has to be done. In fact, this is what I have always been in the network marketing, I hope all colleagues to maintain the attitude. But even a game must have its own rules, so what are the rules of this micro-blogging game? 1.5.1 Why to send more than 5 a day of micro-blog This rule is not my summary, I remember I was in Lee Kai-fu ...

These are just general rules of the game, this perfect account to develop the game there are many specific details, this is not, soon serve. On the afternoon of October 9, while working in the gap, I chatted with business colleagues, accidentally learned a news: 10th 10 o'clock in the morning, a network http://www.aliyun.com/zixun/aggregation/18783.html "> Officially online, and in their first experience, our company will have a tie Guanyin tea with the original price of 6.5 ...

The company promotion department precisely is commits "the sketch micro-blog" The Mistake. They misunderstood me. I want them to the network to promote the experience embodied in the microblogging requirements, want to take shortcuts, a large number of collection and release a variety of network promotion of the aphorism. On the surface, the content is informative and rich, and the sentence is reasonable. But for netizens who notice this microblog, this is just a look at the beauty, but after a period of time, you will find that the whole micro-bo no idea, and even a lot of micro-blog content contradictions, no rational, language style is also very stiff, it is difficult to make people feel the promotion of their own learning process in the body ...

In the business of the senior netizens are still, but the content of the high demand. The impact of microblogging activities is not to fall, but to keep up with the tactics. From 2012 until now has been popular said "Weibo marketing decline", especially when the micro-letter in full swing, many companies will ask: "Do microblogging marketing also useful?" "Microblogging has hundreds of millions of users, but http://www.aliyun.com/zixun/aggregation/8559.html" > active user ratio is also relatively lower. Still, Weibo remains ...

We often describe several key elements of a brand: unique function, price, packaging, service, experience, convenience, emotional resonance and so on. Wait a minute, what is "experience"? "Experience" in the middle seems inconspicuous, and not so important. If someone asks you, "Why are you buying this product?" "," What is the reason you choose a brand? "It's a really frustrating question, and maybe you'll just find a reason to stall it," he said. But when we calm down and think about it, we may not be able to avoid a quality "experience" for buying and ...

During the http://www.aliyun.com/zixun/aggregation/33721.html "Super Bowl" contest held earlier this year, the >2014 A series of baffling tweets appeared on Twitter's official account of JCPenney, a well-known department store chain. The tweets were choppy and messy. But this does not prevent them quickly spread on the internet and countless people to forward, many people speculate that JCPenney's account may be attacked by hackers ...

"Digitization" brings new challenges to the marketing of enterprises, enterprises need to face the Internet age consumers, adapt to the new digital technology and communication environment to explore the logic of marketing innovation, and to learn in the digital era, with consumers to establish deep relationship and sedimentation brand value. I think, marketing people face digital marketing needs to grasp the 5 major marketing logic. First, out of control: disintegration and reconstruction. Today, we are in a runaway era, the original rules of the brand has been disrupted by internet consumers. In the digital age, enterprises use traditional media to accumulate the brand foundation, most likely because of the Internet a casual ...

I began to think about the problem: http://www.aliyun.com/zixun/aggregation/38848.html "> Marketers and Astrologers have more in common than they seem on the surface." Both of these people will ask us to constantly stare at the stars and look to the future. At this time of year, I receive similar emails from clients and journalists who want to know what happens at 3721.html ">2014 Annual meeting." Luckily, I don't need a night view of the stars ...

I recently provided a list of 12 sentences that should be avoided in the sales email. Today, I've listed some of the market http://www.aliyun.com/zixun/aggregation/38848.html "> Marketers should avoid, and it's not because customers hate them, It is because these statements encourage the bad ideas and behavior of marketers. Here are the stupid things: 1. " Create demand "Example:" This trade show is once ...

The beginning is simple and outrageous: I would. Anyway, the picture below, just a collection of recent years: marketing why? Don't talk to me macro, do not mouth bat, closed Wall Street, and then earn the money to sell cabbage-tall all do not change the world's half a hair, destiny is still in outlaws. Forgive me a knife lick blood Matou generation, subjective and micro: marketing why? The seller creates value for the buyer in return to meet demand. 1, get return, mercenary, fame and fortune ...

Becoming a qualified market http://www.aliyun.com/zixun/aggregation/38848.html "> Marketers are not a challenge to us, but to become a successful marketer is now likely to be harder than ever." Looking back at how our current marketing work is progressing, you might say that my customers are starting to like the various popular marketing techniques they've introduced from the beginning, and then they are showing a surge of enthusiasm for the various promotional tricks you've launched, and now it's as if all sorts of ways are not ...

There are so many brands in the World Cup, there is no lack of marketing: 2006, Qingdao beer to catch the German World Cup downwind, with "the ball on the hero" gorgeous Curtain, 2010, "My Team" in the "Big feast" on the stunning glimpse, let Haier fire all over the South Africa World Cup ... Around the World Cup program thousands, how to make a program stand out, and become the overall brand marketing layout of the vanguard? For enterprises, the World Cup is not just a football game, but also a brand of fantasy arena, smart business has put this marketing stage as its own product show, a large number of enterprises ...