Weibo marketing in decline?

In business

Senior Internet users are still, but the content of the request is high. The impact of microblogging activities is not to fall, but to keep up with the tactics.

From 2012 until now has been popular said "Weibo marketing decline", especially when the micro-letter in full swing, many companies will ask: "Do microblogging marketing also useful?" ”

Weibo has hundreds of millions of users, but the http://www.aliyun.com/zixun/aggregation/8559.html "> active user share is also relatively low." Still, Weibo remains a relatively active user base for Chinese netizens. This is mainly based on the following analysis:

First of all, marketing positioning is different, micro-bo and micro-credit marketing does not exist competition. Weibo itself is a media platform, content as the core, information is the focus, more is used to publish information, weak relationship of the social platform, proficient in content marketing, and micro-letter focus on people, communication between people is the value of this platform. The emergence of the micro-letter is based on the user relationship as the core of the social platform established, so micro-credit marketing is to provide services, rather than create content.

By contrast, Weibo's content-spreading advantage is still unmatched. Marketing to pursue the target audience more and better and spread the faster the better the micro-blog has been incisively and vividly reflected. This is why Weibo has gathered a large number of celebrity user resources and government departments have opened a blog ... The relationship between users is rolling out, the information aggregation advantage is very obvious, every day will produce influential content or information.

Second, the senior netizens are still, but the content of the request is high. The impact of microblogging activities is not to fall, but to keep up with the tactics. A good microblogging activity must be from the user's emotional point of departure, and product features or attributes combined. Weibo is often a solo delight, and netizens are unmoved. This needs to have a more thorough understanding to the Netizen's taste preference, character characteristic, life habit.

Therefore, microblogging promotion is not difficult to do, but the method is wrong. In the initial stage, the microblogging promotion all-inclusive, often also can have some effect, but the passage of the days, all-inclusive already impracticable. It's about the different areas, the different emotional points, through the continuous small points to let them know the information. Like the Dragon 18 Palm General played a lot of palm, different palm hit different groups, the fragmentation of information to curry favor with different groups, a number of people hit each. In addition, although Weibo can convey the information of the business, but still to continue to promote, and constantly keep the volume of sound, avoid shouting a voice on the rest of the fan.

Grassroots celebrities and media resources are noisy, but indispensable. In fact, grassroots, hand, celebrity and media resources all represent different channels of communication, each has its own content. Grassroots fans are more junior to the hard, do not care about forwarding, as long as fans see on the line, and the quality of the fans, the content of fun, interactive strong, suitable for the spread of soft and widely implanted content, so that fans inadvertently forwarded; there is a high degree of loyalty of the celebrity micro Bo do not send hard, the content of the natural Use media Weibo's credibility and industry power to conclude at the end of the event.

In short, micro-bo marketing did not go downhill, but netizens more mature, the way of the use of the method of communication need to keep pace with the times, rather than a recruit fresh eat all day.