Weibo will limit marketing information

Optimization for three content micro-blog said that the optimization of the information flow is mainly targeted at three types of content: Low quality and low interactive micro-blog content, spam marketing information microblogging content, mandatory attention and account authorization generated by automatic micro-blog content and malicious brush screen and so on. For example, a short period of time to publish content to form the same or highly similar microblogging (can be the same account continued to publish, it may also be that different accounts are released at the same time, or that, in a short period of time, the low interactive content that is automatically emitted or automatically triggered by some low-quality apps will be categorized as low quality and low interactive content.

April optimization has begun micro-bo Information flow optimization project leader Meng introduced, Information flow optimization plan is divided into three stages, for the low quality information Limited display has been launched from April for some users of the pilot, launched a large data analysis based technology optimization mechanism. The first stage results showed that the exposure rate of low quality and low interactive content of micro-boping stage was 35% lower than that before, including celebrity (Orange V), media, average user, the exposure of account types was increased by 27%, 41% and 33% respectively. July mid-June, the use of "Technical identification + manual treatment" approach, for users of the report, the micro-bonnet of the content of the junk marketing restrictions to display. In the next few months, the third phase of the optimization of the microblogging stream, will be the default attention, forced forwarding, brush screen behavior, including some default attention to account, Brush screen account published information to limit the display, and if it involves the application of cheating in the garbage content, micro-bo restrictions on its display, will also be based on users report publicity penalties. Managing information overload There are insiders told reporters, micro-blog restrictions on low quality information to show a certain degree of promotion of enterprises or large V and micro-bo to divide the process of cooperation, non-micro-BO official identified businesses and partners will be in the micro-Bo marketing campaign gradually out, The marketing effect of Weibo's official partners on Weibo depends largely on the precise push of Weibo based on large data. Liu Xingliang, dean of DCCI Internet Research Institute, Weibo's information flow optimization plan is in the face of the ever-increasing message overload and marketing excesses of micro-blogging, and restricting the commercialization of marketing information and micro-blogging seems contradictory, but if the social media microblogging ecosystem is unhealthy and user churn is serious, will also impact its commercialization process.