Weibo marketing: Promotion is playing games

Before I said the perfect account Nurturance program is a game, mainly for the training of these several extension specialists. I hope the practice of this core account program will make the promotion Commissioner happy and interesting, not a job that has to be done. In fact, this is what I have always been in the network marketing, I hope all colleagues to maintain the attitude.

But even a game must have its own rules, so what are the rules of this micro-blogging game?

Why would 1.5.1 send more than 5 tweets a day?

This rule is not my summary, I remember I was in Lee's book to see, and this is precisely the general law of Micro-blog release. To enhance the business of the Commissioners, I rigidly rule early 8 o'clock, noon 3 o'clock and 9 o'clock in the evening three time points, respectively, "Good Morning China", "Afternoon China" and "Goodnight China" as the topic, released 3 original microblog, the other 2 are interspersed in these time nodes.

The reason for this arrangement is that the average netizen will have to start the work, after lunch break on the line and browsing before bedtime habits, in these three time period release microblogging, more easily by listeners in http://www.aliyun.com/zixun/aggregation/21263.html "> The first time to see, but also conducive to the spread of influence. At most no more than 10 reasons is also very simple, you send too many microblogging, there is a suspicion of brush screen, will make netizens feel bored. Besides, there's not much nonsense to say, is there?

Of course, these 5 articles only refer to the original part, comments, replies and forwarding other people Weibo, and so on.

Tip: Some netizens like to talk about micro-blog after midnight, I can only say, in the dead of night, playing Micro Bo is your freedom, but do not expect too many boring people and you interact, or wash and sleep. However, if you are marketing to the other side of the ocean, this must be.

Why 1.5.2 to publish his own promotional experience

I have always adhered to the Internet marketing taboo false, and the true nature of things are often more able to impress netizens. Since it's the promotion department, it is inevitable to deal with some of the commercial advertising, instead of registering a lot of no influence or to forward the main piece of the vest Weibo, or through the money to invite well-known micro-bloggers to send these ads, as well as their own account, share their promotional experience and experience, as well as some life anecdotes, Slowly attracted by the network marketing personnel as the main focus of microblogging users, and from time to time to share some of their new agents of the product advertising creativity, in the same kind of people naturally do not belong to advertising, but experience exchange. But when they comment on and forward, also in their fan group began to spread, and many network marketers have to expand their fans to a very broad level, this is the ability to play force ...

Why 1.5.3 Register Real Information

The basic information of the account can be said to be true. Registered in personal capacity, gender is female (Promotion Commissioner in itself there are women, so it is not a lie, of course, because the network marketing crowd is mostly male, more likely to attract their attention, identity information as a specific company to promote the director, and the promotion of a number of professional education to select a stage of the merger of one, so itself is miscellaneous to all kinds of people, The synthesis of a person's identity information, which belongs to the real information. This is in fact the same as the official microblogging of some companies in the academic information using the President's real information is the same meaning.

More crucially, after the microblogging began to operate one weeks, when the accumulation of more than 100 fans, issued 100 or so micro-blog, I asked them to submit certification applications, the micro-bo real name, so that people feel that they are living with a person to communicate. In this way, private microblogs with strong corporate backgrounds are often more easily marketed than corporate official microblogs, and can be vigorously complemented by official microblogging campaigns.

1.5.4 Why just register the core account

100 vest also can not but a heart operating core account. Many internet marketers pay too much attention to the spread of the mass, their argument is to use nets fishing way to publish information, there will always be a chance for more people to see information. However, the size of the internet is beyond the reach of any network marketer. In the past, this is true in forum marketing, and now in microblogging marketing.

I occasionally help my friends to post one or two ad messages on their microblog, and it's amazing how I can see hundreds of forwarding prompts on Twitter in almost a day or two, and it's all about the ads. There is no doubt that the vest micro Bo help.

From the dissemination of the surface, the evil spirit is good-looking. But what if the effect of transmission? The way you spread yourself to see it, the effect is almost zero. Perhaps these vest micro Bo also accumulated a lot of fans, but always so advertising for a living, its selective neglect is also normal. And the core account is different, a carefully operating account, and their fans have a real feeling of kinship, such a micro-blog can truly reflect the micro-blog interaction and the concept of friendship.

Tips: Now there are people like through micro-Bo marketing platform, play micro-bo each other to turn, anyway you give money will have a lot of people to help you turn, but I tried, basically no setter. And even if it is a hand thousands of tens of thousands of people, they are also for the money, never see your content.