Weibo marketing: Social marketing must be a tribute to covert agents

These are just general rules of the game, this perfect account to develop the game there are many specific details, this is not, soon serve.

On the afternoon of October 9, while working in the gap, I chatted with business colleagues, accidentally learned a news: 10th 10 o'clock in the morning, a network http://www.aliyun.com/zixun/aggregation/18783.html "> Officially online, and in their first experience, my company will have a tie Guanyin tea to the original price of 6.5 yuan group purchase price of 1.3 yuan as their preferred products for sale.

Group Purchase Page

Too late to blame the Business department colleagues did not notice the news, I immediately called the promotion Department colleagues touched a head, asked them what method can be in the next day tea group purchase online effectively through the 0 cost of microblogging promotion to assist sales. After 10 minutes of silence, they looked at me with helpless eyes.

In fact, from the very beginning, I knew it was a pseudo proposition. At that time, the promotion department is responsible for several micro-blog account number has just been thousands of fans, has not realized and fans of the perfect interaction, coupled with a few influential fans, want to be at this moment through a group buying information to assist sales, its role is very small. To present this proposition, I just want to take this opportunity to inspire them to better speed up the resolution of the perfect account, and to explain to them a point of view-there is nothing more appealing than sharing information among friends. And they quickly understood what I wanted to say.

Because one months ago, the Mid-Autumn Festival, I used my own microblog to give them a demonstration of the spread of friendship, but they did not really understand the real meaning of my demonstration.

Mid-Autumn Festival, the company's Mid-Autumn Festival gift is tieguanyin and Lou Moon Cakes, and I in the family reunion, the whim of the cup of Tieguanyin photographed, and issued the first micro-blog:

The moon cake on Tieguanyin is really good. Today open drink net buy back tieguanyin, bubble five times, tea is still overflowing, so cheap to buy tea than the price in it more than 10 times times the quality of tea shop fine, really did not think.

This microblogging itself reflects my state of mind, although the tea is not really my own purchase. And soon a friend replies to ask where the tea was purchased? Naturally, I responded and forwarded:

I bought it in this shop (Http://XXXX), the quality is really good. Today, drink the first pack, a bag every day, maybe still lose weight, hehe.

Evaluating the micro-blogging of tea

This is exactly what I really want to post, but the first one set, through the real netizen inquiries and naturally brought out, and then from all aspects of the inquiries and my reply, are on the basis of this article forwarding, so that there are online shop advertising links to the Micro blog constantly displayed in front of my fans. In addition, through follow-up there is no advertising, only talk about the mid-Autumn Festival and tea tea ceremony of the interactive exchange of music, so that micro-blog in a day's time constantly get rolling ...

Micro-blog spread by tea

Of course, just one Weibo does not create much sales, and I do not like to use my personal microblog to do product promotion, and I do so only to tell the company's promotional staff-through interaction and making friends. And everything you want to marketing can slowly qinru these into the hearts of your best friends. More importantly, even if you look at it as an advertisement, and not as detours as I am on the mid-autumn tea microblog, the person who becomes your friend through Weibo will be happy to know, to forward, to let fans of his fans know.

At that time, the promotion department colleagues did not take this demonstration as a matter of fact, even if I spent a lot of saliva to explain, even no one took the initiative to take the perfect account just set up to instrumental one. Until this time, I want them to do it themselves, they really understand my intentions. But this first to you in the initial stage, a large number of published useful information, and actively focus on and reply to a number of active micro-blogger discourse, the formation of interaction and influence, to obtain a certain degree of trust and friendship degree, but also to form a considerable number of fans accumulated.

When this accumulation, through the perfect number of Single-digit account, mutual instrumental one, so that each micro-blog fans superimposed on each other, a valuable business information will be able to form a real forwarding boom.

Tip: But we still have to keep in mind that valuable business information and useful non-advertising information are posted in microblogs as much as 1:9, or even 1:∞.