Most marketers are not psychologists, but many successful marketers often use psychology to lure consumers and promote their buying behavior. Here are some tips and tricks for using psychology that will help your marketing campaign:
1. Emotional licensing research shows that emotional and psychological appeal than product characteristics and function itself more can arouse consumers ' resonance. In http://www.aliyun.com/zixun/aggregation/8170.html "> Advertising copywriting, it is often better to tell consumers what benefits (often with some sort of psychological component) than the marketing of product features. For example, telling consumers how new computers will improve their quality of life is often more effective than explaining how it works. Salespeople have known the impact of emotional appeal long ago. In 18th century, the anchor brewery in the auction, the auctioneer said: "We are not to sell boilers and barrels, we sell the dream you dare not think of the potential to get rich." "2. Highlight your flaws everyone knows that consumers often don't believe in marketing slogans--The reason is quite good, because too many ads are less reliable. Pointing out the downside of your product is a way to boost your credibility. One of the most notable examples is the public advertisement, whose headline has only one word: "Lemon". The body of the ad was launched and it was written under a picture of Volkswagen: "This crowd has missed the opportunity." The chrome-plated strips on the glove box were scratched and must be replaced. You may not even notice this little flaw, but Inspector Cotte Coranno found it. "Then the ads revolve around" attention to detail ". "Lemon" advertising has become a typical example of how to optimize credibility. 3. Reposition your competitor in location, Aire Raize and Jack Kutte delve into the limitations of the consumer's limited space for products and services, as well as the importance of setting product services at an ideal gap. They also mention "repositioning"-changing the positioning of a product in the user's heart. Here is a famous example of repositioning a competitor. The Jif brand (a peanut butter brand in the United States) played the slogan "Picky Moms Choose Jif", instantly repositioning all rivals-their products for mothers who don't care about their children's diets. The question is, which mother doesn't think she's a picky mummy? 4. The promotion of exclusive "self-esteem" is near the top of Maslow's hierarchy of needs. People want to be valued, like they are members of a particular group. That's why ad copy sometimes writes, "We don't serve everyone." "The American marines have been using recruiting slogans for years:" the elite. Proud。 "was very successful. The most famous exclusive advertisement in modern times may be the American Express's slogan: "Members enjoy privileges." "But if exclusivity is to be used over a long period of time to attract customers, marketers must do everything they promise." Empty promises often backfire. 5. The introduction of fear, uncertainty and suspicion of fear (fear), uncertainty (uncertainty), and suspicion (doubt), abbreviation FUD,is a common legal means for enterprises and organizations. It forces consumers to stop and think about and change their behavior. FUD is exceptionally powerful, it can destroy all competitors. There is at least one case in which to do so. In the 1964 presidential race, Lyndon's opponent was Barry Gottwald, claiming that if Gottwald was elected, the possibility of a nuclear war would increase, causing public panic. The ad, "Daisy," was played only once, with the first appearance of a little girl, followed by a nuclear explosion, and an ominous voiceover from Linton, "This is a bet." Create a world where all the children of God can live, or go to darkness. "Johnson won 44 states and overwhelmingly won a 61% vote in the general election."
