How to become a master of marketing?

Becoming a qualified market http://www.aliyun.com/zixun/aggregation/38848.html "> Marketers are not a challenge to us, but to become a successful marketer is now likely to be harder than ever." Recall how our current marketing work is progressing, you might say that my customers from the beginning to like the introduction of a variety of popular marketing technology, and then the introduction of your various promotional patterns show a passion, and now as if the various ways are not so immediately effective, this is why? Is my ability down, or is the consumer capricious? In fact, to be fair, in this information-flooded era, let us have invincible, and where to find so many tricks to meet has been their own "spoiled" consumer habits. and obsession with technological advances in marketing innovation, as well as the naked utilitarian drive is not enough, consumers are tired of coping with a variety of marketing gimmicks, or even disgust, or may eventually be away from the brand.

In the case of social marketing, there are two findings that have drawn the author's attention. First, Henan daily newspaper group's Big Yu Network survey shows: over 70% consumers to micro-credit marketing "Do not buy." Second, the professor of integrated marketing communications at Northwestern University's Medill School of Journalism has a span of 10, with more than 1,100,000 questionnaires covering 73 FMCG categories and 1,500 independent brands, and new research shows that frequent use of social media participants Compared to those who are less likely to use social media, they are more inclined to "No brand preference" when asked about their brand preferences in many product categories. In addition, with the passage of time, the participants ' preference for specific brands in a particular product declined considerably as the use of social media increased. This is also in line with the famous integrated marketing guru, Northwestern University professor Schultz, who recently stated in the CCTV bidding scene: Although consumers spend more time on social media, their choice of brands is weaker. While we all know that social media marketing is essential and that the brand is a great way to go in the long term, these surveys are no doubt pouring cold water on marketers who are now in the midst of a thriving social marketing campaign. So what do we need to do to save our marketing efforts and make marketing more effective? Marketing personnel in the mastery of excellent high-tech capabilities and various marketing theory strategies, but also need to do something to capture consumers now increasingly sensitive to the heart, to impress consumers "hard-hearted"? The author believes that in the modern market environment, the key to the success of marketing personnel is to cultivate their ability to meet the "high sensibility" and "high experience" of the work ability, that is, not only have insight into the trend and opportunities of the keen, but also to understand the subtle changes, understand the interpersonal various, and the deep meaning of Specifically, Marketers can work from the following 4 areas: 1. Highlighting product uniqueness and telling stories Apple is undoubtedly a product of unique and storytelling experts, the success of Jobs tells us that the consumer information overload of the era, only to promote the functionality of the product is not enough, we must try to tell consumers the uniqueness of the product, and according to the author in the Intelligent Marketing service provider we Bpower years of accumulated experience, the way to inform also pay attention to artistry: do not just put arguments to reason, to convince others, instill information, and even convince themselves, we will weave a fascinating story, your product characteristics combined with seemingly irrelevant concepts, into a new concern. This process requires marketers to have a tendency to observe and to be sensitive to consumer psychology. 2. Don't always be serious, learn to entertain consumers too much evidence to show how to laugh, to stay cheerful, to play games and to have a sense of humour are good for health and work. Being too serious can sometimes make a consumer feel like you're above and not close. By Webpower in the mail, text messages,Micro-letter, app and other multi-channel marketing practice and research, in the emotional age, regardless of work or home, consumers need to play. Therefore, marketers should be sensitive to other people's feelings, familiar with the subtle interaction between people, know how to find joy for themselves and others, so that your marketing activities to delight consumers, then consumers will also like you. 3. In the process of marketing, show the deep meaning of the brand human nature   now consumers have lived in a world of relatively abundant material, they have not only satisfied with the basic needs, and began to pursue a deeper desire: The purpose of life, the meaning of the world, as well as the satisfaction of the soul. Therefore, marketers in marketing, in understanding consumer preferences, respect for consumers on the basis of the need to show the human side of the brand, to explore the brand human nature, to show the significance of the brand, to meet the deep needs of users. 4. Sedimentation professional ability, hone the overall thinking   marketing industry, learn new things, master the new marketing expertise is essential, but the current marketing outsourcing in the enterprise has been popularized, the social division of Labor is also more sophisticated, enterprises need to have professional talent on the basis of the marketing staff, but also need to integrate thinking talents. Therefore, in the complex and changeable marketing environment, with the integration of various marketing resources and marketing strategy of the overall concept of the marketing staff, will be more easily to achieve their own success, leading the enterprise forward.