4 Rules to improve marketing

Marketing is not a precise science, and to make marketing effective often requires frequent checks. Try these rules to make the process more productive.

We found some rules by checking:

• We start with the goal, pour out the road

• We use a number of methods to evaluate which practices are effective and which are ineffective

• We take a holistic approach to platform performance and activity effects

It's just a few rules, but you can see the clue. We have conducted a detailed assessment of our recent actions and then determined which actions to continue and which to cancel or modify. We will also use this opportunity to examine new methods that may be considered.

The rule we're trying to follow here is to maximize the value of the inspection process:

1. Trying once does not mean to always understand-"We tried once ..." often echoed in the boardroom is the death knell of many marketing ideas. After all, changes in audiences, changes in activity execution, or nuances in information can have a huge impact. If the team stays on these clichés and does not discuss them, then not only are the ideas, but also many similar variants of the idea. Encourage the exchange of ideas, ask for change and different opinions, and do not dampen the enthusiasm of the discussion.

2. Be less proud of the signature, more proud of the effect-marketing ideas usually come from creative people who take the discussion of activities as a discussion of their value. It's hard to split the two, and I find that it's not personal ... it's completely futile. My successful experience in settling disputes or failing to meet expectations is to transform the nature of the discussion. By putting "Why is this useless?" What did we achieve through this activity, and what was the goal? , the focus of the discussion shifted from the quality of innovation to structural elements. In other words, structural elements are less personal and I believe the results will be more valuable.

3. The first time to seek an understanding-perhaps the most common problem for companies in their marketing departments is, "why is this ineffective?" "However, if the timing is not right, the question is meaningless." Many companies change their web sites and digital strategies, and expect to see results in a flash. Most digital experts know this is unrealistic. Our first question is "what should be the outcome of each phase?" Why is that? "Create a scale of results that takes into account the factors of time so that you can have a more quantifiable expectation of the results at a more appropriate stage."

4. If you have any doubts, try something new-if you don't have enough water in your pool, I don't suggest you jump in the dark. But when we think about new methods, even if we get bogged down after discussion, we'll try. Marketing is not the perfect science, and it never says that it is. All the great market http://www.aliyun.com/zixun/aggregation/38848.html I've been focusing on "> Marketers think it's a continuous improvement process. Design, carry out, evaluate, redesign, execute, evaluate ... There are few magical silver bullets in the world of marketing, and it's hard to predict what will happen. The best way to do this is to keep track of the process, including trying something new.

This process is difficult in our company because we often say:

"The fact is our friends, even if they are not friendly. ”

Marketing inspection is an important part of enterprise management. Try using these rules to make your marketing more productive.

ATTENTION: SEM marketing http://www.joelde.com/