Marketing: The market for handsome content for the emperor media if soldiers

The 30 days of the World Cup have made Germany the final winner, and the Germans have become complacent with the four-strong cup of champions following Italy. In this 30 days, the major portal sites, CCTV http://www.aliyun.com/zixun/aggregation/26538.html "> Sports channel, for-profit enterprises successively tun heavily in the battlefield of the World Cup, offering the banner of marketing, But how about a few of them that can really be like Germany?

Marketing – The market is handsome! Handsome – The commander of the Army, the most intelligent and resourceful commanding officer in the military, is also the leader who understands the situation of both sides, and holds the opportunity to co-ordinate the change of the fighter. During the World Cup, CCTV sports channel launched a series of programs, "see through the World Cup" "Grand Feast" and the major portals for the World Cup live, news lace report Let it in the World Cup this game has achieved relatively huge success, CCTV even at all means Bo out of the "squid Liu" has become the focus of attention from the media. All this shows that the "market is handsome" is the hard truth of marketing! CCTV sports channel and the major portals of the sports channel to understand the World Cup market, understand the World Cup this market audience people like to focus on what, interested in what. Grasp the World Cup this market needs how to place the marketing means, step by step carefully carefully design campaign marketing strategy, will all the fragmented information integration and concatenation, easy to let this market audience into the urn, in the 30 days of luxury campaign, can not be all over, even if tired body, damaged the spirit, And even get involved in this luxury war with losing your job. Of course, this market for the handsome battle, there are many audiences because of the faithful love of the premise-oriented, but if CCTV's sports channels or major portals do not understand the market, not to the market for handsome, but simply to the vast number of people launched only live or recorded programs, may be bored by the audience and left, It is precisely the "market for the handsome" under the premise of the launch of a series of people "dizzy" into the coherence of the information. Marketing – the market is handsome! Marketing-Content for Emperor

King-King, days too. The Battle of the World Cup was just over, one of the most content and audience wide attention and acceptance of the story is "constructed body" first do not say constructed for who also, "constructed body" fire is in fact his most authentic content, we do not go into the content of the authenticity, But such content undoubtedly to be in the society impetuous period of China a needle more impetuous "cardiac stimulant", although this kind of cardiac stimulant we do not advocate, do not support. Marketing – The content of the emperor. Some people can understand that content is creativity, and some people can understand that content is simply fragmented information. But I have to say, content is not anyone can do, nor all marketing PR people can do a good job, the content contains too wide, the need for public relations marketing people have a strong cultural background, have a strong life experience, more requirements of public relations marketing people have a strong analogy ability. Maybe a lot of PR marketers think I'm overreacting and alarmist. The real success of the marketing case that is derived from the successful fragmentation of information, and how many successful marketing PR cases, not under the premise of the strategy, one step after the burden of shaking out? Remember Cao Yunqin once said: "The threshold of crosstalk is very low, but after entering this threshold, it is difficult to say good crosstalk." I can fully understand his meaning in this sentence, in fact, the threshold of PR is also very low, but want to achieve real PR case difficult, must be in the content of the fuss, this requires PR marketers in the content level has a very deep attainments to attract the market audience, rather than the speed of the picture. Think of Von's humorous series of film "Party B", "See not scattered" these popular films, not all Feng spend a lot of painstaking efforts to do the content of the homework to get everyone's praise? So, there are a lot of PR marketers are stuck in their own ideas can not come out, that their creativity is the best, the launch will certainly bring strong repercussions, the result is the opposite, why? is because the content lacks the foundation, cannot support this content to be concerned about. In fact, the real content of the public relations marketing people, should be more than their older and in all sectors of the predecessors to explore. China is not an old saying: Forget-the-age is the most valuable? A young PR marketer can talk to a man who has a deep experience must have the knowledge structure to reach the same level, in order to trigger the resonance between the two sides, in order to get the Elder's inspiration, otherwise, I am afraid even talk about the qualifications are not, and these talks will enrich the public relations marketing people to do the content of the capital, Let their content more reasonable, more executive power. Content is the emperor above the media. Marketing – Content for the Emperor! Soldier-soldiers, weapons. As the name suggests: The media is actually the public relations marketing people's eyes of soldiers or weapons. "The Art of War" begins with the words: "The soldiers, the paradox". Regardless of any campaign, the use of soldiers or weapons, is under the premise of the campaign strategy, so the use of soldiers is obvious. In the traditional marketing era, the role of the media is important, product or brand selection of what kind of media determines the height of the product or brand, traditionalMarketing era of advertising or PR use of "crossing the river" simply the brand or product "voice" to the audience. Today is from the media rampant outbreak of the era, simple "voice" has been unable to use the "Stroke of the river" to pass. Infiniti's Entertainment PR superb, Jeep car advertising emotional and rational unity, such classics are beyond the "crossing the River" will be from the content and experience of the use of the handy, the audience not only willingly to experience and their friends circle of network to play to the extreme, not only that, More willing to change their pockets of money into the depths of the heart has been accepted "merchandise." Traditional media in the Internet rampant today, many traditional media have been diverted to public relations marketing people, for a long time only know their troops, there is no market for handsome, content for the emperor's knowledge structure to do support, no wonder many of the traditional media have fallen on the battlefield of the Internet. In the Battle of the Long river of history, beat's campaign is common, the Internet as the main battle, the military beat success cases are not a few, PR marketers if simply blindly use soldiers or weapons to want to winning, I am afraid that such an era can only return to primitive society, it is a competition number and force of the era. Only in that era, the soldier is really to play their role in the era. Marketing-Media If the real marketing is actually the market for handsome, content for the emperor, the media if the soldiers.