Soft marketing is a very good http://www.aliyun.com/zixun/aggregation/8118.html in Network Marketing "> marketing, Soft Marketing has low-cost, wide spread, continuous strong, easy to operate, wide range of applications, brand-specific characteristics." In the promotion of brand awareness, increase outside the chain is the most effective. Soft Wen Marketing Advantages So good, then we should write what kind of soft wen? Below Vespa share a few points with you.
1, brand-oriented
Brand through the soft text to enhance visibility is a good way to content in the form of publicity, display brand name, causing users to brand attention, and remember it. Brand-type soft content requirements are not very high, more direct highlighting brand name. It is usually spread in the form of advertising stickers, press releases, etc.
2, sales-oriented
The charm of soft wen can promote sales performance, sales of soft text can make users more clear understanding of products, display products, and select. Sales of soft paper on the content requirements are relatively high, too direct and easy as advertising, to be like a wide range of ways to impress users, so that users do not feel that this is an advertisement.
3, the main speculation
Through the soft Wen to hype an event, people are the best choice. Create Hot topic, controversial topics. Published to the popular community, so that more netizens pay attention to this event or person, in the short term so that more netizens, the media know the event or person.
4, PR-oriented
Enterprises in the face of crisis, negative information, can be handled through the soft text. If cannot handle, uses the soft article the characteristic to press the production crisis, the negative information.
5, mainly by SEM
Through the soft text to optimize keywords, around the key words to write articles, assistant SEM marketing. Around the key words to write articles can write some long tail words, to soft marketing as an example: can write soft wen marketing How to write, Soft wen marketing What to write, how to write a good soft wen marketing and so on title.
Soft Wen Marketing to write what needs to first clear the goal is what, clear target your soft text can play its role. The target is not clear written soft text is irrelevant, will not attract users to this article attention. It can also affect your product or service. Remember to make sure what the soft text is written.