Mobile Internet content Marketing "Play" has changed!

This article said that the original ads on the internet and mobile internet change, in my opinion, the most essential thing is the content of Internet marketing, whether you are search marketing, social media marketing, or mobile internet marketing, the most essential thing is content! Of course, the content includes a lot of things, today for the moment do not open the discussion, mainly about the original advertising to the content of marketing "subversive" Play!

How does a native advertisement subvert tradition? First of all, from the characteristics of the original ads: the original advertising is not a higher level of content marketing, but a new form of marketing, especially with the advent of mobile internet advertising is not just a form of advertising innovation is the original marketing concept of subversion. The main difference between the original advertisement and the soft text and the implanted advertisement is that it is the dominant advertisement attribute, and the two belong to the recessive advertisement. Plainly, the original ads do not hide their ads, but with better content, more friendly way to contact users, the creative requirements are very high. After all, openness and effectiveness should be based on the attractiveness and value of the user, otherwise the ads will still be annoying ads. The original advertisement marketing and the traditional content marketing compare, can see: First, the content of the original advertisement is more integrated into the media environment. The original advertisement and the media content is one, coexistence symbiosis, namely we look the media content itself can also be an advertisement. Advertising form itself with products and content is highly related to the original advertisement is not to do a bit of advertising, but should be with the product itself, your product is what kind of products on it! For example, it's like advertising on Twitter, which is a micro blog. As far as possible in line with the content of the site is not abrupt appearance, which is to explain the content of advertising must be related to the media theme! Only the content into the media environment, the original ads can enter the user's use behavior inside, but also to meet the user's expectations and use of hope, so that users feel very natural. Eventually form a habit! Secondly, the original advertisement pays more attention to the provision of the value content. is to bring the user the logical value of the original advertising users closer to the distance, more likely to resonate. In the production of native ads, to convey the value of content, if the user point to the ad found, this is just a prank or want to let users scare the advertisement, not only can not for the brand publicity, but will cause counterproductive, the original advertisement should convey interesting, educational, appeal to the emotional side, enlightening and so on valuable content. Finally, the original advertisement because the difference between advertising and non advertising content is very small. The user reads, the interactive effect is better! The original advertising form is mainly divided into two types, one form is to infiltrate the content, let people not know which is the content of which is advertising, Baidu "pay promotion, bidding rankings" is based on the profit way. When the consumer in Baidu content search, Baidu's paid advertisers and consumers really want to find content will be found together, even the ranking of advertising businesses more forward. Another form of communication is the use of news events. The most important principle of using news events to spread the original advertisement is "second Kill", which needs to be quickly reacted in the short time of the news event, and the creative Enterprise brand and product related primary advertisement is spread. February 8 This year, the opening day of the Sochi Winter Olympics five Edelweiss only four blossoming, Volkswagen immediately creative next to this original ads, it is a smile and remember the Volkswagen brand. Audi also said in an unofficial statement that "this is reallyI did not do ", even to the third day Taobao has four Edelweiss with the same T-shirts for sale. The reaction speed of these enterprises is described as "second kill". The original advertisement is the future trend of content marketing, see the means to realize the primary advertising marketing, in the creative idea: the overall marketing environment from the 1.0 era of product-oriented evolution to the humanistic spirit and emotional resonance as the guide of the 3.0 times. Marketing 3.0 times (Kotler marketing theory, recently there will be related to marketing 3.0 and internet Marketing combination of articles Oh, you can pay attention to my micro-letter public number: Liu Hai (*^__^*) Xi hee ... Brand needs to be integrated into consumer life, with users to resonate, creativity more focused on human nature and universal value, the original form of advertising more conducive to landing! Take the name of the way it will not through the outstanding visual effects, spread to affect the user's attention to the brand, but through the media into the environment, to provide users interested in content, and thus deepen the resonance between users. This is fully consistent with the characteristics of the original ads! Second, in the content production: The network media in the content production input lets the internet say good-bye to be shoddy, the content quality already can match with the traditional media. And the original advertising form of the relatively complex implantation, and the traditional implantation is different, not only to product implantation, but also to integrate into the plot, into an inseparable-part of the implant you will be sure to think of stories or event marketing, their common feature is to have transforms, there are major contradictions, I thought the implant as a primary advertisement should be this, as long as contradictions, let this ad become the center of a story or event. Third, in the dissemination of integration: communication has been to the media age, the primary advertising content to spread the threshold of lower, more adaptable, media distribution capacity is increasingly important. And the customization of the original advertisement form pays more attention to the provision of the value content. Advertisers will integrate the content of their own resources, and then the joint media to spread.