There is a marketing realm called from Black, black to the depths of natural red

With the further promotion of micro-blogging, micro-credit and other influence, the black as a http://www.aliyun.com/zixun/aggregation/9371.html "> marketing has become a common social media, More and more enterprises and individuals in the face of public opinion when the use of "from the black" public relations to pull through, in order to be spared in the forefront of public opinion.

Not long ago, a pot of "tomato egg soup" on the Internet not shin. In the TV series "Gong Liancheng" to wrap up, a group of Yuan Shanshan's nude bubble water shone on the internet exposure, such a wonderful flower stills once released, but by the Netizen spit slot for "bubble a pot of tomato egg soup", straight call Thunder to shout for help, after more in the folk PS Master of parody under the deduction of various inverse days version. For a time, Yuan Shanshan's personal masterpiece "tomato Egg Soup" is red over the north and south. Whether it is the director of deliberate speculation or purely color matching coincidence, the undisputed fact that this play by virtue of this pot of "tomato egg soup" Successful superior, has not officially released but has been a reputation. In the face of this seemingly unintentional but also like carefully designed events, the parties calm with a point of humor "from the black Mode" is intriguing. Yuan Shanshan to "tomato egg soup" The topic of the slightest suspicion, and take the lead in micro-bo generous "from Black", but also in the press conference to the media each a bowl of tomato egg soup, as if a pair of the black carried out in the end of the situation. It is no surprise that in the not-so-calm entertainment circle, it is not surprising to want to mix up fame by self-promotion. Sometimes even learn to "from the black" to grandstanding, sacrificing the image to fulfill the role, or put low posture to please the public, means from the love, superior, indecent photo to retreat back, fighting and shouting war, Selection of the horn, and so on, the more "black" is becoming more and more red has gradually become an entertainment circle of the ego hype guidelines. Into the micro-Bo era, the star more and more entertainment spirit, funny constantly, since the black, a variety of "destroyed" image of the release, Du mouth, turn eyes, disguised as ugly ... It can be said that Weibo provides a "black" space for the star, in order to gain the attention of fans or entertain themselves. Ye's "Fried Hair type", Deng Zi Qi to set the "Goldfish Mouth", Han Geng Performance Super Invincible cross-eyed, and so on, these can be used as a point of transmission to arouse fans great interest. Visible, since the black is also a kind of marketing means, especially in the entertainment circle is a way of survival. For the star, not only enhance the exposure, but also create a cordial, humorous self-image. If always put a high star shelf, time long and then the hardcore fans will also have a sense of distance, and in this way from the black form will appear more grounded gas son. This can Bo Jun a smile can increase the exposure of the best of both worlds, stars and why not it! In this era of entertainment spirit, both individuals and enterprises should be from the "black" music. Qihoo 360 of the Zhou, millet lei from black as a home-cooked meal, black silk without effort gas. There are real estate industry in the face of the big Hempan, "one pan" currency, simply in micro-bo on the high profile of the exclusive release of the "Pan", has not been black to be fired up, "pan currency" has become a personal brand of Pan Shiyi. Similarly, since the black as a means of public relations in the crisis played a role can not be underestimated. When the enterprise in the public opinion of the saliva war, the use of the black means to resolve the public's intense mood, so as to achieve the effect of diversion of sight. The day cat in order to dissolve "double a wrong underwear size" of the publicOn the crisis, combined with the group vice president of the humor and cat official micro-selling Meng, with a flirt Ma Yun math poor jokes, through the force, successfully killed the crisis in halfway. There are marketing communications agencies that, with micro-bo, micro-letter and other influence of further promotion, since the black as a marketing tool has become a popular social media, more and more enterprises and individuals in the face of public opinion when the use of "from the black" public relations to pull through, in order to be spared in the Is the so-called "black more red", since the black intention is not really "black", but to convey an attitude: dare from the Dark is not afraid of malicious discredit from others. Sometimes, since the black is more like a realm, black to the depths of natural red.