The revelation of "face-Meng" to socialized marketing: insight into deep needs and meet social will

Suddenly a night spring breeze, Thousand screen Wan Shi "Face Meng" open. Recently, there is no such thing as "face sprouting" in the Circle of micro-trust friends. This article talks about "face Meng" to the Social marketing Enlightenment:

The insight of marketing is the insight into the deep needs of people.

"Face Meng" CEO Guo Lei said, "' face Meng ' aimed at the core user group, is tens of thousands of people like him, has ' two Yuan ' cartoon-like Life Dream, full of vigor, love to sell Meng, Maverick and group, hope to use certain symbols to keep their own with the reality in the distance of the students. ”

Please note: Guo Tongco emphasizes "face Meng" target audience is http://www.aliyun.com/zixun/aggregation/12561.html ">".

But why is "overage" playing with a fart? For example: My Circle of Friends ("80%") is also excited to upload their "Meng face."

I think this is because: people have to look for my needs. It's not so much fun as the "Face" cartoon portrait (I don't know about cartoons, but I really think the user experience is bad when choosing options like hairstyles.) "Hairstyle" too much, do not grasp the more than we all want to see: the Heart of the hidden "I" what look like?

I do not know if you have no such experience: I am using "face Meng" painting myself, I give myself the text is "painting their own difficult." While I was painting, I thought, "What do you look like?" I also specially introduced this app to my mother, teaches her to play (she 58 years old, is the tidal mother). She also had a good time. I noticed that she chose "white" without hesitation when choosing skin color. My mother's skin is really white. Although the years in her face left the vicissitudes of life, but her inner "self" or not old.

Bring to the Enlightenment of social marketing: good marketing, not a momentary grandstanding, must be directed at the heart of people to meet the emotional needs of the deep heart. For example: Coca-Cola's "nickname Bottle", "lyrics bottle" is a "symbol" of the ego projection. If the creative mind storm out of the marketing campaign is not up to this level, it is likely to be short-lived, become a fleeting.

Second, the topic worth sharing can satisfy people's social will.

Why do you want to share a piece of "Meng face"? On the surface, it is sharing the "image", in fact, sharing the "topic" of metaphor.

For example, "I" In my eyes is this kind of, you think?

I also saw a lot of pictures of each other, such as "wife" to "husband" painted. "My dear, I see you like this, do you think?"

Bring to the social marketing Enlightenment: What is a good topic, can be in the network community Word-of-mouth legend? People have a social nature and willingness to be identified and eager to see what they look like through others. For example, I've been reading a parenting book recently, and I've talked about: Kids before 3 years old, Extremely eager to derive a sense of self-worth from their parents. Similarly, good topics can satisfy people's social will.

Think of Weibo on the widely circulated "@ N Friends, prize forwarding," Why the effect is not good? That is, there is no social nature, but disturbing.

Third, the so-called "friend Circle marketing"

All kinds of business owners are drooling over "friend Circle Marketing". I personally dislike the so-called "friend Circle marketing". Friends are friends, if the blunt insertion of "marketing", social networking has any fun?

Why is "face-sprouting" shared only in the micro-trust circle, and why is it not shared on Twitter? Because it's a social circle, it's private. If business owners want fans to spread "soft" or "topic participation" or video in their circle of friends, think more about what "face" brings us: what is appropriate to share in the community of acquaintances?

Finally, how far can "face Meng" go? This is also a question for many people, after all, in the current simple version, People's interest will not be sustainable. I personally think: from the lively noise in the peel off as soon as possible, return to "lenient to narrow, from the public to the minority." Single-minded excavation of such as Guo Lei "" "The inner needs of the".