Online Marketing

In the globalized market environment, the marketing channel undertakes the enterprise more and more competitive pressure, in the service becomes the enterprise competition trump card, the marketing channel has played the decisive role to the enterprise's development almost. The effect of electronic commerce on the change of circulation rules is bound to make the enterprise marketing channel and electronic commerce merge and influence each other. E-commerce enables the marketing channel to obtain the innovation development, then makes it in the enterprise strategic competition superiority process the role to be strengthened; the channel competition between enterprises also impels the enterprise to study the electronic commerce, the investment enlarges, the result which finally formed has promoted the electronic commerce development, but ...

Several times, there are customers or friends, asked me to go over to talk about a big topic: http://www.aliyun.com/zixun/aggregation/37605.html "> E-commerce marketing probably should do?" 　　To the people that look, hula a large room, there are two times the entire two to write the white board, sweat down. After a while, scratching, hard to remember most of the time I and my colleagues work overtime, while trembling took the people handed over ...

Modern E-commerce has entered a big misunderstanding, that is, on E-commerce and E-commerce, resulting in e-commerce marketing concept is very simple and narrow, basic stay in three parts: one is the establishment of e-commerce sites, we can call Web marketing. Second, E-commerce online shopping marketing, do a very preliminary, simply do not reach the so-called brand management, but not to the major network operators to do their own products to complete the integrated system of brand promotion. Third, E-commerce advertising business and business sex hype, what celebrities love who on who, what xx sister in a place by who played a number of events ...

The construction and planning of E-commerce platform based on customer is the precondition and foundation of E-commerce success. 　　Never let go of any market opportunities in China's entrepreneurs have recently been pondering, even shirts can be played on the internet so many ads, sell so fire, my products directly to the Internet to sell, can also sell on the internet in full swing? 　　The reality constantly tells us, the advertisement can do on the net fill, the thing can sell the raging fire is not necessarily. Or the men's industry as an example, we first look at a set of public data: ...

Every day when you are watching the news on the local radio station, you will find that the local broadcast media is always the main channel for the large and medium sized enterprises to publish advertisements. What would happen if there were no special advertisements for the surrounding car dealer or the furniture store within that half-hour? 　　While some advertisers are replacing TV commercials with paid-for-local search services, they may be ignoring opportunities on another network. 　　You may also overlook. The website of the TV station is much better now than before. While still providing news, weather conditions, TV program previews and some traffic information, they also became relevant ...

If you happen to be a fan of an American comic-book hero, you might be surprised by the image next to it, why is there a strange "moustache" on the Wolverine of this poster? And so on, and then carefully look at the text in the picture everywhere appears the keyword "Milk", the original "small beard" or milk do? If you like to get to the bottom of the search engine to use the "milk beard" as a keyword search pictures, but also impressively found a lot of your familiar name people have left a touch of the same "milk beard", including famous movies ...

With the "Got Milk" the first wave of http://www.aliyun.com/zixun/aggregation/21312.html "> TV commercials achieved great success," Got Milk? "This popular slogan has also begun to incorporate into the marketing programs of other milk unions in the United States, and the idea of" milk beard "is to further fashion the ordinary thing of drinking milk. The idea is straightforward: invite influential celebrities to shoot a "milk beard" photo ...

This is a review of the 10th issue of "successful marketing"----Read the September issue of successful marketing, the first article "upgrade, the planning of Personal salvation" is a very valuable topic, you can get the Chinese marketing planners on how to do strong business stage thinking; and the article itself shows that the Successful marketing seeks to combine the first-hand experience of domestic marketing practitioners with international best practices, leading to a meaningful exchange of two of peers who have rarely faced each other. I think "successful marketing" captures the development of China's marketing industry an important line ...

Last year when Iceland was hit by a financial cold, believe that quotations on the website on the popular such a word: "I believe that we can open Fabia to Iceland, copied their nest, when happy ' island Lord '", did not think, easy to do island owners, is really can be achieved: Hamilton Island when the island master. The most unlike advertising ads, behind the quite successful marketing of tourist attractions, http://www.aliyun.com/zixun/aggregation/14583.html "> Australia Queensland recently launched the &qu ...

Five Media---http://www.aliyun.com/zixun/aggregation/32077.html "> The future of Mobile media, as the more speculation in recent years, the new media is well received by all circles of concern. Everyone is convinced that the mobile media to lead the future of the fifth media, in the next few years, mobile media will be blowout, because it is a big to be excavated gold. Accuracy and interaction is the largest feature of mobile media not used in the Internet and traditional media advertising, in addition to SMS and WAP, MMS, ringtones 、...

People often have gong habits, these months, has been introduced to me "http://www.aliyun.com/zixun/aggregation/17372.html" > Second Life Second "game, which the exultant have, Talk about the future of the overall situation, the profound analyst has, but a question has played, are implicitly said that actually did not play. More than a person, I found myself also became ye, frequently and people talk about "Second Life second LI ...

2010, the most commercial value of the local Web site research released January 11, 2011, Beijing China Hotel, by Afocus Ling Fox Science and Technology held the first China Regional Marketing Summit has achieved great success. Commissioned by Internet Association Network Marketing Committee, Afocus Ling Fox technology company with the help of Afocus value analysis system for 284 Chinese cities ranked in the top 226 cities, according to market ownership analysis of the core cities, the city's total of 546 sites for data collection, Finally by Afocus deputy general manager Wu Xiaofei ...

When the marketing blog accumulated http://www.aliyun.com/zixun/aggregation/11629.html ">100 experience case ... Shanghai Wei Ya [blog Marketing research] in the past few days, I asked the medicated, Thailand, how many experience cases have accumulated blog? She replied, more than 90, almost 100. The tone of the middle is very tired, also ...

The four-year World Cup will always attract the attention of fans all over the world. 　　In addition to the Olympic Games, there seems to be no other sporting event that can be so attractive as to bring together people, the media and businesses. In the four years since the 2006 World Cup, the internet has not slowed the pace of innovation. Whether it is the internet means of transmission, or network http://www.aliyun.com/zixun/aggregation/8118.html "> Marketing methods, have undergone considerable changes." I used to.

Recently, there have been a lot of businesses, websites want to talk to me about how to do marketing 2.0, but most of the helpless, in the key place card shell, I think, this may be a very common problem, it is necessary to carefully cut. These questions are: 1, whether the enterprise is accustomed to advertising, public relations, sales, research and development of several departments completely separate, with a set of production office politics and mutual shirking mode to manage? 　　If so, then marketing 2.0 must not be done. 2, evaluate whether the use of pseudoscience calculation, that is, in what media to get how much effect ...

The title expresses my current view of the company doing new media marketing activities: We don't do a bit of a cute gray wolf, we need to innovate and be wary of &n ...

Event Marketing (marketing) is a person or event that the enterprise plans, organizes, and utilizes with http://www.aliyun.com/zixun/aggregation/8878.html "> celebrity, News value, and social impact." To attract the interest and attention of the media, social organizations and consumers in order to improve the reputation and reputation of the enterprises or products, and establish a good brand image, and ultimately to promote the sale of products or services means and methods. Event marketing is a country in recent years ...

The key point of the marketing communication is to understand the media, to interpret news events and to make news events. First, understand the media events marketing is through the production of news events, to attract media attention, through the media dissemination, to achieve the intended publicity purposes. 　　Therefore, understanding the media is a prerequisite for event marketing. As we all know, the competition between the Western media is very fierce, and China's media development today, the logic of marketization is also to promote its change, first of all, focus on the media self-image remodeling and packaging;

First, the online brand and Word-of-mouth to establish a corporate brand is the development of each enterprise must be done at a certain stage, the enterprise's brand needs to rely on the consumer's Word-of-mouth establishment, Word-of-mouth and reputation is around the brand of a broader concept of all connotations. Word-of-mouth for an enterprise is a potential brand value, Word-of-mouth creation value is an indirect factor, word-of-mouth (Word of mouth) originates from the communication, and is widely used in marketing. is Word-of-mouth a marketing method? The answer is yes. Through Word-of-mouth Marketing to the Enterprise brand building will have a great help. And the brand for ...

Digital marketing is developing rapidly, some problems emerge: what digital http://www.aliyun.com/zixun/aggregation/36285.html "> marketing channels are used most?" Which channels would most like to increase the budget? 　　For your information, we share the latest survey reports from Gigaom and Extole. First, the most commonly used digital marketing channels/strategies The results of the survey show that the most commonly used digital marketing channels/strategies in order to scale from high to Low: 1, electricity ...