The Midas brand marketing case – making Milk a fashion (serial II)

With the "Got Milk" the first wave of http://www.aliyun.com/zixun/aggregation/21312.html "> TV commercials achieved great success," Got Milk? "This popular slogan has also begun to incorporate into the marketing programs of other milk unions in the United States, and the idea of" milk beard "is to further fashion the ordinary thing of drinking milk. The idea is simple: inviting influential celebrities to shoot a "milk beard" photos, to promote the benefits of drinking milk, the milk of this brand-name products gradually in the United States into a healthy lifestyle fashion. A simple proof is that the previous shot of milk beard advertising is to hire a lot of celebrities, but today, a large number of celebrities will take the initiative to come to the door to shoot milk beard ads proud. Due to the limited number of people released each year, the number of celebrities who have been shut out over the years, advertising can be made this is the ultimate.

If these beautifully crafted posters are lined up in chronological order, in addition to the conspicuous "milk moustache" and big "Got Milk"? "Slogan, you will also find the following two features:

On the one hand choose celebrities in order to use their influence to make milk this product is cooler, then in the choice of these celebrities also have to take into account the widest possible coverage, so you can be taken from the poster for many years to find a crowd of celebrities to truly achieve sweep. You like ripe girls? No problem, there are the Carrie and Samantha of the Sex and the City (sex); like games? No problem, there is the world's most famous hat Uncle Mario, like to watch home economics channel? No problem, there's a self-made Martha. Stuart (Martha Stewart); Like to watch Kung fu movies? No problem, there are Jackie Chan and crouching Tiger Hidden Dragon style Zhang Ziyi, in short, as long as the popular celebrities, you can always find them with this skim milk beard appeared.

Another advantage of using popular celebrities is the ability to use each other's fame to add a conversation to the "milk" product that is harder to become a topic. Every time a new milk beard poster is introduced, the combination of a seamless advertising word is often a bright spot. For example, last year the Hero (Heroes) This American drama is a popular drama, "Got Milk?" "The promotion poster soon let the heroine of the play Hayden grow a" milk beard, if the image of the advertising words translated, meaning:

You don't need to be a hero to feel invincible. That's why I drink milk. Milk protein not only promotes muscle growth, but studies also show that young people who drink milk have a slimmer figure. To this end (cheers to that is a pun, because Hayden is a cheerleader in the episode) "

Finally, if you read this article, there's a quick rush to the fridge, find the milk, then rush to the mirror and start to try to see if you're going to be cooler if you add a milk beard. And secretly tell you a secret, in fact, the reason why their beard in the above celebrity poster is so type, The trick is to mix milk and vanilla ice cream and then paint it with a little brush.