Local Web site into regional marketing main position first Camp value gradually highlight

2010 The most commercial value of the local website research release

January 11, 2011, Beijing China Hotel, Afocus Ling Fox Technology held by the first China Regional Marketing Summit has been a great success. Commissioned by Internet Association Network Marketing Committee, Afocus Ling Fox technology company with the help of Afocus value analysis system for 284 Chinese cities ranked in the top 226 cities, according to market ownership analysis of the core cities, the city's total of 546 sites for data collection, Finally, Ms. Wu Xiaofei, deputy general manager of Afocus, published the authoritative report: the 2010 most commercially valuable local Web site Research report. One northern network, North Green Net, Jing Chu network, China Business Network, Zhejiang Online, oriental Network, Ocean Network, Northeast News Network, Shanghai Hotline, Hualong Network, Sichuan online, Hua Voice online, Qingdao News Network, Shenzhen News Network, the Great River Network Glorious list. And the 2010 the most commercial potential of the local Web site: Western network, Qilu Network, Jinghua Network, Zhong ' an online, jellyfish network, the liberation of cattle nets, the Great Wall network.

In 2013, Chinese Internet users will reach more than 667 million and will account for more than 50% of Chinese people, according to an analysis from Eric. In 2010, the Internet advertising market total 30.3 billion, forecast in 2013 Internet advertising will reach more than 98 billion. From the advertising share, insiders predict that the Internet in 2013 will break through the current third critical point, beyond the newspaper, become the second largest media (the first television media). With the rapid growth of Internet users all over China, the emergence of local websites has become inevitable, and digital integrated marketing based on regional market has become a new trend.

Ms. Wu Xiaofei the key points of the study: local Web sites have 65.62% of male internet users, portals account for 59.13%, and internet users have an average male share of 54.8%. Such a high number of male Internet users, indicating that local sites more suitable for the delivery of some business, science and technology, Large consumer goods and recreational advertising.

In the age, the local site coverage of the dominant population is 30-39 years old and 40-49 years old, this conclusion shows that the most advantageous age of local sites at 30-49 years old, this age of people's consumption capacity and property control is stronger.

From the statistical analysis of academic qualifications, the advantages of local websites in colleges and universities and above the crowd. In other words, the local Web site's internet users are relatively high degree of education.

Male netizens, 30-49 years old, a large number of highly educated netizens, as well as the majority of non-students, can be inferred that the local site locked more people are high purchasing power and high decision-making force crowd.

The number of advertisers in the local Web site increased by 300% in 2008-2010, indicating that the number of customers who focus on local sites is growing fast, meaning more customers are trying to put them on the local site. But the total advertising volume has grown by only 129.5% in 3 years, indicating that each customer's average drop has declined, thereby proving that the local site's customer service capabilities need to be upgraded.

From the main advertising industry analysis to see, in addition to a number of local operators, hospitals, business, real estate, cars, food and clothing, games are very favored to put the local site, the ratio of up to 40%, visible, local Web site has become a very important medium channel of commodity circulation.

Wu Xiaofei pointed out: The advertisers localization of the proportion of customers accounted for 65%, the country accounted for 27%, the surrounding only accounted for 8%, local Web site deep local customer capacity is stronger, but the national brand customers, medicine and computers are directly implemented into each user's hand, National Platform for customers in the local site is still to be dug in depth, the situation has not been fully opened.