Second Life, games and Marketing 2.0

People often have gong habits, these months, has been introduced to me "http://www.aliyun.com/zixun/aggregation/17372.html" > Second Life Second "game, which the exultant have, Talk about the future of the overall situation, the profound analyst has, but a question has played, are implicitly said that actually did not play. More than a person, I found myself also became a ye, frequently and people talk about "Second Life second", in fact, all the views, are seen.

I have a strong interest in second Life, the source is two, one is their own research marketing 2.0, the more in-depth feel and game close. If the marketing 1.0 of the large-scale replication form is advertising, because 1.0 is content browsing, then put ads next to the content, of course, is the mainstream marketing model of 1.0. and the main body of marketing 2.0 is people rather than content, and people are mobile, change, can not be advertising, then, the most likely large-scale replication of the way, should be the game, this game, of course, not only the current online, but refers to social games, life of the game, SNS game. Therefore, the Second Life second "is how to do, it must be worth watching."

To realize this, also and I some time ago, to help a new online games "earth-shattering" to do network promotion activities have a great relationship, we can check Baidu's search list, the game has ranked the top ten game number three, these days in the popular search Top50 ranked 13 to 15, At the end of last year at the same time launched more than 10 large-scale similar new games, far more than all other new games, so, the results are also commendable, although I do is only part of the virtual world of the New Year countdown activities.

I decided to personally experience, a few days ago, finally on the http://secondlife.com/, registration, download client, installation, not slow, acceptable, all smooth. Registration of a lot of things very interesting, my English is poor, a lot of omitted. Specifically: There is one entry that needs to be entered into the credit card number, which can be skipped.

Let's talk about my Second Life experience:

After entering the game, the first is a wilderness, I stood in front of an estimate is also the first woman to come over (at least the virtual image is a woman), she stood for a long time, not moving, presumably is thinking in the matter. I can't move (I haven't learned to bend). Finally, she moved, I also go forward, and soon came to a sea, seemingly boundless, I stood for half a day, finally found can fly function (my English is very poor), flew up.

I fly on the sea, fly for a while, fly to a small artificial floating, no one on the island, I walked for a while, doing nothing. Then opened the map, under the guidance of the map, to fly again, this time flew to an island, finally met a few people, but do not know what they are doing. There are some primary artificial buildings on the island, and it is estimated that the players have taken part in the private property. The island was desolate, and I flew around the island, finally went to another neighboring island, here there is a small square, a lot of people dancing on it, I stood for a while, because can not dance, walked, impressive is, next to a lot of chairs, sitting above some people, costumes vary, and have a clear age, The distinction between culture and even race. Some of these people smoke, someone is writing something, there are people in a daze.

According to the previous guidelines (some players on the Internet experience Introduction), I used the teleport function to go to another place (since then I have lost the sense of direction, the map has changed), it is like a rich area, the sea, there are mountains, steep terrain, along the terrain to build some mansions, a private art museum, One of the things that hasn't been built like a clubhouse, and a small hall with a ladder-shaped seat, I began to think of it as a cinema, and later felt like a classroom or press center. Occasionally I see a car run.

I walk, accidentally fell down from the upstairs (this broken building incredibly even no protection), all of a sudden fell to an estimated seven or eight meters deep in the bottom of a mountain, and then fell injured, unable to move, really moved, I did not think there will be hurt in the face. As there was no one around, I stayed for more than 10 minutes without knowing what to do.

So again with teleport escape, accidentally back to the beginning of the dance of the small square, I fell in the square, one or two enthusiastic people came over to see me, go, I use chat function to ask others how to do, the big people are indifferent, two people answer said don't know. So I had to mess up a variety of keys to see whether can get rid of, accidentally, the clothes all naked, become naked, (really not intentional), even when the first came in with glasses are gone. Finally, I do not know which button, or the recovery function, anyway, I stood up, can walk and fly.

Because I have been naked, so this time more attention, several people come up very seriously, this is not the celestial space, why do you want to do this? I said I was careless and they left. There were more dancers than the original, especially remember, suddenly a snowman rushed in to dance, after a while, there is a moving house to come and dance.

I tried to put on my clothes, didn't find my trousers, and went on looking around. In the back of the situation I omitted, in short, is to a factory, to some houses, have been privately owned, built up, I later accidentally, into the bottom (it seems that people can not fall, but can swim), and then went to a pier may be underwater, by the labyrinth of the bottom to stall, Another half a day out. Then, I was so tired that I went offline.

Say a few more profound feelings:

1, music and harmony effect is very good, from beginning to the very appropriate music company, there are radio broadcasts, but I do not understand a word.

2, personal feelings, is a strong sense of loneliness, like a person in a completely unknown, no purpose in the world, do not know what to find, a bit like their own dreams, as in a film, the picture is very beautiful, and there is always mist on the screen, as well as starlight and the Moon (may be time in the evening).

3, because I did not find a busy city, more like the mid-levels in Hong Kong (I have been able to compare), or Xiamen Gulangyu.

Here are some of the selected articles links, not enough to understand the second life of people, need to look at:

The Hot Press Second Life: Business of the New Imagination (China business newspaper) http://www.jrj.com.cn/news/2007-01-13/000001918539.html

Three-dimensional virtual life triggers Internet revolution http://business.sohu.com/20061225/n247241701.shtml

"Second Life": the embryonic form of the three-dimensional Internet (Triple life Weekly) http://789vr.net/culture/others/2006/12/02/0002.htm

Blog enthusiasm recommended three-dimensional virtual community Second Life of alternative living http://blog.sina.com.cn/u/53f3605001000649

Rong one old text: Why I see people recommend Second Life? Http://home.donews.com/donews/article/1/108378.html

Player Experience Section: I rule here launches my Second Life http://irulehere.spaces.live.com/blog/cns! 21346498c2b7f839! 146.entry

My Virtual Life Http://blog.sina.com.cn/u/57f898b7010007ko