Three core tasks of e-commerce marketing

Several times, there are customers or friends, asked me to go over to talk about a big topic: http://www.aliyun.com/zixun/aggregation/37605.html "> E-commerce marketing probably should do?" To the people that look, hula a large room, there are two times the entire two to write the white board, sweat down.

After a while, scratching, hard to remember. Most of the time I worked overtime with my colleagues, trembling over the large fountain pens that had been handed over, and taking out the assignment items that were often scrawled on the glass of our conference room called Refresh. Stammered to the other person with a stroke:

Three core tasks of e-commerce marketing:

One of the tasks: E-commerce website construction and network store planning;

Solution and Significance: completely customer-centric E-commerce platform for the construction and planning, e-commerce success is the prerequisite and foundation.

Task two: Brand promotion and network advertising;

Solution and Significance: the establishment of personalized advertising and sales input-output ratio (ROI) as the basic evaluation criteria of the network advertising operating system, is the successful promotion of E-commerce, the largest driving force and promotion.

Task three: Customer management and Sales organization.

Solution and Significance: the e-business operation system based on the model of continuous sales and effective promotion is the core and fundamental of e-business customer management and sales organization.

After writing, I turned to look at the past, do not sleep really feel empty, almost stereotyped slogan, more ashamed ...

Two days ago, these slogans were also taken by colleagues in the marketing department in many news media, shouting. It is unavoidable to be criticized and criticized by experts.

Fortunately, I also have the opportunity to use the blog to hand over to the experts, and the slogan is not only a slogan of the opportunity. In the next few days, I try to put these three slogans when the title, in the blog to explain more practical content, with the extension of the interaction will not only shout slogans.

To be continued.