Five Misunderstandings of e-commerce

In China, when many well-known e-commerce websites are still struggling, confused, and brave to cross the river by feeling the stones, but they have not been able to land after several years, many well-known e-commerce websites have long lived a well-off life. I have observed all kinds of e-commerce websites for half a year, and today I am posting some comments on this.
1. Most people think that an e-commerce website is actually a store on the Internet. Although this can be explained by the people outside the company, it is too idealistic for an e-commerce operator to think so. Because the network is a network after all, although technically it can be online payment problems, but in addition to software, information and other goods, other goods is not only a logistics problem, but whether it can be accepted by consumers, because consumers generally need to "four senses" to buy a commodity ". And visual, tactile, auditory, and taste.
E-commerce can only solve the problem of vision. Therefore, a website can only be a media. It is only a means of realizing business. How to make proper use of it will reduce costs and bring profits is the real e-commerce.
2. the more types of products, the better. Many e-commerce websites always think that the more types of products, the better. Basically, the larger the number is, the larger the number is, the smaller the number of airplane cars, and the more instant noodles and lighters, I also want to talk to Bojing about selling Russian missile satellites to my website. Is it really good for e-commerce websites with many types of products? You just need to know if it makes money and doesn't make money. Most of these websites are dumped at the end. In 8848, IGO5 is similar. What about 6688? It is estimated that there is no optimistic result in this process.
Because the positioning of e-commerce websites is critical. To make money for an e-commerce website, the first consideration is the largest consumer group, and then the commodities required by these consumer groups, those products that can maximize their profits through the network are certainly not wrong. If a large variety of products are not suitable for online sales at all or make small profits through the network, this approach will not only make consumers find the products they want to buy, but also waste more resources and increase website operation costs.
I remember when some online worms got hungry in the middle of the night, and then I went to some websites to buy some snacks. These websites had to deliver the goods in the middle of the night to ensure their credibility. The overall cost of the business was calculated as follows, not only do you not make any money, but you are still suffering.
     
3. More and more e-commerce websites are pursuing perfection of their own technologies and more powerful functions. In the end, it is a complicated cross-section for people and the overall page is messy. It often produces the opposite effect as expected. For example, an e-commerce website has more than 60 perfect online payment methods and regards it as its own signboard. In fact, these are not good selling points. When consumers are using the service, they must choose among the more than 60 payment methods. Therefore, they need to think about the necessity of time, making consumers feel troublesome, consumers will have a rational thinking about their own consumption, and most of the consumption is emotional, so consumers are likely to choose to find that they do not need to buy this product, and thus give up buying. Many of the websites I know about making money are not very technical. But people actually make money.