White hat SEO and black hat SEO

Abstract: In the search engine optimization industry, blackhat is a cheating method, and whitehat is a legitimate method to optimize websites ). In general, all cheating or suspicious means can be called Black hat SEO. For example, junk links, hidden Web pages, bridge pages, and keyword stacking.

In the search engine optimization industry, people refer to the use of cheating techniques as blackhat, and the use of legitimate means to optimize websites is called whitehat ). In general, all cheating or suspicious means can be called Black hat SEO. For example, junk links, hidden Web pages, bridge pages, and keyword stacking.

However, just as people cannot simply judge by bad or not, such non-black, non-white, and non-black actually cannot accurately summarize the actual situation of the SEO market, after all, there are many transitional colors in the middle.

In the past one or two years, the most typical blackhat Seo is to use programs to capture a large number of search results from other classification directories or search engines to form webpages, and then put Google Adsense on these webpages. The number of these web pages is not several hundred or thousands, but tens of thousands or hundreds of thousands. So even if most of the Web pages are not ranked high, there will still be users entering the website and clicking Google Adsense ads because of the huge number of web pages.

Not to mention whether black hat SEO is ethical, the two are more of an enterprise model and lifestyle choice.

White hat SEO may feel that although black hat technology can be used for ranking and profit, it will not be long before the website will be blocked, and you have to create another website again. Why don't we use a white hat to develop a healthy and useful website? The white hat website does not need to be blocked by search engines. You can also proudly say that this website is mine. Ten or two years later, this website is still making profits for you. Why not?

But from the perspective of black hat SEO, they also have their reasons. Because most of the black hat SEO programs are used, they build a web page of tens of thousands or even hundreds of thousands of pages, just put them out to crawl. Even if their website is punished in a few months, he may have earned tens of thousands of dollars. For him, the return on investment is still quite high.

A white hat SEO focuses more on long-term benefits, that is, two or three years, or even ten years later. It should be said that if you insist on not using cheating means and stick to it for ten years, your website should be able to get good traffic. With the traffic, you can make a profit (if you have the traffic, but you don't know how to turn it into profit, you should review the plan at the beginning ).

Ten years later, when your website was profitable, your reliance on search engines became much smaller. You do not have to spend that long on your website every day. Your website will automatically generate a steady flow of traffic.

From the standpoint of black hat SEO, some people do not want to do this even if they are correct. Sometimes it is boring to build a website. You need to write content, conduct surveys, analyze traffic, analyze user browsing paths, and communicate with users.

Black hat SEO is much easier to do. Buy a Domain Name and even use a free Vm, saving your domain name. Once the program is opened, add the AdSense code and leave some comments to other message books or blogs (these messages may also be automatically generated by the Program), and then wait for the check to be received.

In addition, there is an undeniable argument for black hat SEO: you cannot ensure that you fully abide by the search engine rules, and you will be able to get a website that is valued by search engines ten years later. Who knows when the search engine will make a big change to its algorithms, so that thousands of white-hat websites will disappear from the search engine?

Black hat SEO's short and fast way to make money also has its advantages. Therefore, aside from ethical ideas, black hat and white hat SEO are more choices for their own lifestyles and enterprise models. Do you need to spend time and energy building a healthy enterprise for a long time? Or is it easy to make quick money, but is it dangerous to be banned at any time?

The choice of life style is made by the black hats on their own without knowing exactly what they are doing. But it is worrying that many people do not know the high risks of Black Hat technology, but for some reason they are constantly using these technologies. If you know the risks clearly, black hat SEO is your choice. However, the black hat technology was used in the dark, but it was the beginning of a nightmare.

Compared with the domestic SEO industry, foreign SEO industry discourse initiative is basically in the hands of white hat SEO. Both search engines, website design companies, and customers have a correct understanding of SEO. Therefore, white hat SEO technology should be promoted in China to make the entire industry healthy and mature.