Lazy People's SEO: building content is very important

When it comes to search engine optimization, I want to admit that I am a very lazy person. As a SEO webmaster, said that their laziness, is not very strange? That's because I like my search engine optimization in the market as naturally as possible, without spending a whole day in the outside chain release, resource expansion and competitor tracking work.

I liked waking up in the morning and found that dozens of new high-powered links were obtained from my published articles, which I spent some time on the previous day writing. As an SEO lazy person, if you do not want to do a lot of link building every day, and do not want to keep the false original content, then try to a certain amount of time to write a high-quality soft article.

Successful search engine optimization The lazy is not to work hard, but to focus on understanding the target group. You can think of your target group as the Tea Party, you give people what they want, not what you want, how do you break into a niche like this?

1. People are good at learning from themselves

A good article in addition to leave the user "editor is very professional" feeling, but also to let users have "I am also a very smart user" such a sense of pride. Almost all users have the urge to learn from themselves, especially when they see a content that is relevant to their life and work, but is not very clear, they will look at the whole content, they are very enjoy this self-study bring happiness.

With a simple example to illustrate, 301 redirect is SEO webmaster understand an optimization technology, when the different environment under the 301 redirect is not the same way, so if you set all the 301 redirect optimization, such as "a code preference for 7 types of 301 Redirect" This article similar content, believe that those who know some optimization methods are not very comprehensive webmaster will pay attention to this article, and content Editor simple, easy to read.

2, baby-like curiosity is the nature of the user

Every user is like a child, curiosity is their nature, any funny things they want to find out. When a user reads a piece of content, it's like playing a risky exploration game. Completely stimulate the user's inner desire to detect, then your content has been successful.

3, depending on the time as money

The user likes the simple process, likes to use the shortest time to obtain the maximum benefit, they don't like wasting time, from the perspective of content creation, the good content is not how long your words and length, but how high the value of your m (quality), like the size of cotton and steel, which m value will be heavier? The user will choose which.

As much as possible to streamline the content of the article, but the essence is to let users know the quality of content.

4, more like human

Content is not only for users to read, but also to communicate with users to talk, so that the content of "humanization." Content as a webmaster and user communication media, although not speak, and users can not communicate directly, but the meaning of the words expressed to be able to arouse the user's resonance or the feelings of the user's heart, this webmaster can do?

From the point of view of the user, what is the purpose of the user visiting the website? What are they going to have? What do they want? Actually experience their feelings, the content of their difficulties and concerns, will make users feel very realistic, more trust you.

5, do not like embarrassment

Hate embarrassment is a common human instinct, most of the performance of the public fool. Of course, when users read the content, they are likely not to face the embarrassment of public humiliation, but how content page jump rate extremely high, believe this is the user to "embarrassed" the wordless revolt, the content is complex difficult to understand, the page plate design "The creativity is full" so that people cannot understand, perhaps the user does not need such "the Beautiful New World"? ?

Extended Thinking

The content we edit is for people, and what do users want to see? What do you need? To a certain extent, the people who understand the user is our own, because we are human, have the same instincts, so the article finally wanted to say that the real essence of the user experience is the user instinct research.

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