Article Description: Product Manager Inspirational article-Phased development. |
Refer to Product manager, we can see a variety of production of fine seemingly professional "product manager Capability model", its practicality to meet people see wisdom, this "pot" whether there is no nutrition for the moment, so what is the product manager? Let's forget about the model and look at the people who are in the position of "product Manager", what are they doing?
As a product manager, the content of his work is generally related to two factors, internal and external. The internal mainly refers to the individual ability, undeniably, a so-called "product manager" of the university graduate with a similarly known as "Product Manager" and a 3 years of work experience to do the work of the small predecessors and the ability to do is certainly different, if all according to what is called the ability model to cultivate obviously unreliable; for the outside, Also divided into industry and team, the industry determines the characteristics of products, e-commerce, mobile Internet, software, telecommunications, and even the traditional industry product managers, their respective ability models are necessarily different. As for the team, take the Internet product, the team of technical students is strong enough? Does the team have a dedicated project manager, user researcher? Is the operation of students strong? And so on will affect the product manager's key responsibilities.
The ability model in the writer's mind, is a three-dimensional, the existing capacity model is mostly the model author in his understanding of "intrinsic ability & external conditions" Under the premise of a low dimensional "model slice", or even just a point, we often see industry constraints, such as "Internet Product manager Capability model", But there are few descriptions of team and individual competency stages. Perhaps the only way to solve this problem is for everyone to give their own slices, and then try to do a jigsaw puzzle.
The following is mainly from the dimensions of personal ability to cut, a non-absolute Professional level Division for everyone to refer to:
Level 1, can complete the clear function point, compiles the PRD, the follow-up implementation until on-line graduate student or similar ability other personnel, this stage product manager is also a typical "needs analyst", also is accustomed to be called "the Product assistant". This stage of the skills requirements of "product design," for Internet products, work will be with the UED team cross, especially interactive design, visual design level.
Level 2, can be independently responsible for a small product, or large products in a complete functional module Yue 2 years of work experience of undergraduate or master's degree graduates, and the other key difference is not only passive demand, initiative requires product managers to start with user research and demand management capabilities, And the product involved in the technology has a certain understanding, and technical team to explore the program.
Level 3, 3-5 years of work experience of undergraduates or work for about 2 years of graduate students (PS: education is not the key, the author's statement is only for the sake of understanding, refers to the people with similar ability, can be independently responsible for a complete product, have Project management ability, derivative is not authorized to lead the team management ability, Especially the Cross-functional team, so the soft skills requirements for communication are beginning to show.
Level 4, the beginning of this layer, has been unable to use the work years to measure, the key skill Master planning ability, can independently responsible for a production line, and planning ability behind the requirements of the Product manager for products in addition to the function of knowledge, such as market operation level also have mastered.
Level 5, the product manager at this stage began to show the "business leader" temperament. The key difference is to have an industry-renowned success story to prove that you can independently handle a complex, complete product line.
Level 6, the impact of the product manager is not limited to the product team, for the operational strategy, the company's high-level direction has a strong voice. The key difference is that there is a cross-functional management experience, meaning to reach this level, you have to go to a small company as the CEO, or a large company's business department head, or even the ability to start a business directly.
In summary, Product Manager is a very hard work, is undoubtedly the unsung hero of the technology world, a product from the development to the final line at different stages of the need to demonstrate different skills and decision-making capabilities, so clear their own advantages and shortcomings, and constantly learn to improve their ability, Learn to take the initiative to solve problems and improve themselves to maximize their professional potential.
Part of the content excerpt from: "Internet Product manager development of 5 stages"