0 cost of the new station of local information website at county level

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Weeks are well known, the current situation, the local classification of information such as springing up, mixed, but the competition is still unusually fierce, especially in the one or two-tier city site is to make personal webmaster powerless, single-handedly difficult to have as. However, with the popularization of the Internet and market refinement, more and more low-income users have begun to contact the network, so this article mainly for the county-level small cities to promote the operation of the information station to talk about my experience. First of all, we should clearly recognize the obstacles to the promotion of local stations, nothing more than the following:

(1) Local Web site in the absence of funds to support the background, it is difficult to improve the popularity of a wide range in a short period of time, the site name and domain name are rarely known to outsiders or remember, as a new station, keyword ranking difficult to compete with the traditional information portal, and the General people will not use complex search function, natural site is difficult to be visited, This is the local information station to promote a large resistance.

(2) Because of the limitation of personal thinking concept, the lack of self-management concept, it is difficult to enlarge the operation plan, the market control ability is low.

(3) Staffing difficulties, because the low income, it should be said that there is no income, so it is difficult to support staff wages, so it will not be able to hire higher technical personnel and website operation planning talent. General situation in the early stage of the station, stationmaster single fights the situation more.

(4) Local sites based on local, all kinds of resources are very limited, natural and limited popularity.

Then, the individual or small team running the local county information station is completely out of the way, of course, otherwise I will not write this article. As long as fully understand their disadvantage, Shini, fragmented, can be at the lowest cost or even 0 of the cost in the local information station neutral place, combined with my local station practical operation of experience, the following list of points I think is a personal or small team to operate local county information station must and can break through the bottleneck. Of course, some of the content is a long talk, repeated emphasis on the proof of the test. Just do it!

(a) Choose a good domain name and site names

What is a good domain name standard? First of all, it is easy to remember, avoid the use of too long domain name or English words, I think the Chinese people's English level has not yet spread to this extent. Many look very beautiful English word domain name, in fact, most people seem to be the heavenly book, not to mention remember. Second, it is best to have your county or city of Pinyin, preferably full spell. Its role enhances the affinity and the sense of belonging, simultaneously causes the local website the theme to be more vivid. Here mentioned a little taboo, to avoid the local market has been sitting stable competitors similar domain name, such as the author's small county has been www.xxxx.com (advertising suspicion, here to XXX) Information station, even if you have xxx.net or xxx.com.cn domain name is not suitable. Because of the preconceived reasons, you choose the same domain name as the competitor prefix, unless you are very strong publicity and promotion forces, otherwise it is free to help the competition to do publicity. County seat of the user resources are not much, want to rely on fame to publicize your station is very difficult. Of course, the other party's reputation is very big exception, such as people with 163.com, you have registered 163.com.cn or other suffix name. Select the same prefix domain name as the competitor another consequence is confusing, let the user a moment of confusion, but ultimately, "the good people and from it", for your station itself does not have much benefit. In addition, the site name should also be noted. I station named "Hepu 360", according to General thinking, will be named "Hepu Supply and demand Information network", "Hepu Classified information network." The first is to avoid large and extensive abuses, followed by the domain name and site name more closely combined, it is not easy to create confusion. I think this is particularly important.

(ii) Website theme and content positioning

On the subject and content of the site of the problem, as individuals or small groups to operate the new station, I still adhere to the Shini point of view. Web site procedures, interfaces and functions do not deliberately imitate opponents. As easily as the opponents of the "Matthew Effect", strong stronger, weaker. Other Web content Innovation breakthroughs are not discussed here, and the topic is too broad. Of course, innovation is also very important, this is easy to say, it is difficult, you will innovate, not only to do the station, everything can be successful.

(c) Always adhere to the common people experience as the center of the construction station concept of the main focus on three aspects: first, the Web site features easy to publish, easy to query, followed by a concise interface, and finally ask the user to feel, the station itself is to users, not good or where the need for improvement should seek user opinions and suggestions, the people decide.

(iv) Information sources for new stations

First of all, adhere to the information to the people, the concept of serving the people. As a new station, the site empty most of the webmaster headaches. So does that mean we can get a lot of information in a frenzy, I don't think so. As a new station, I mainly from the following ways to obtain the necessary initial information: (1) Collect the local QQ group and join, according to the situation under the appropriate ad, and even invite users to register publishing information. (2) Pay more attention to the local information tabloid, do not underestimate the information tabloid, which can best reflect the needs of the people. Similarly, depending on your time and energy, invite them to join in a way that the appropriate user can accept. The so-called courtesy of many people are not strange, the general user is willing to accept your invitation. This also reflects your respect and concern for the user. (3) Multi-channel to invite the strength of the business to publish information, and even free to provide advertising for its position, enhance its trust. Information like "Celebrating the opening of XXX station, as the early promotion, is now free to provide a number of advertising." Free advertising only xxx local businesses, a limited number of first-come first-served! ". Finally, don't forget to all the users you invited to say "if you think we stand, please introduce to your friends!", this is the key, and only in this way can ten. Spread, the wildfire of the truth will not need me to repeat, practice also proved this point. The above method is true and effective, low cost, the disadvantage is to spend more time and energy, the webmaster can be based on personal time and energy reasonable use.

OK, just talk about here, you are welcome to the webmaster to put forward criticisms and suggestions, want to exchange experience can add me qq:253512907. This article stationmaster net starts. Reprint please explain the source (stationmaster must on the website admin5.com-stationmaster Information and service center)