0 Cost promotion makes your website visit quickly break 100,000

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In January 2007, I set up a bad rating network as a test property. After a variety of reasons, after two months to give up, but before giving up, the site's first month of traffic has exceeded 100,000 people. June after the Today, I reposition, the replacement of bad rating network domain name, is also regarded as a bad assessment of the network, and will be my website proposal issued together. (The data, for March 07 data, the replacement domain name, the data is inaccurate, but we can look at our operation Bad rating network some ideas!) My next article will specifically write bad evaluation network next to the operation of ideas, profit model and market positioning, we share together

2 months ago, one day I whim, want to exercise their understanding of the Internet, the mentality of netizens, decided to have no technical support, do not do any promotion, almost do not spend their work time, without any original content of the conditions, to see their own little time, A person to do a website the first month can be how much traffic.

Site Positioning Planning:

I am aware of the operation of the website: I think the "correct user's intention, the need to return users" is the most important, a Web site is generally the importance of: market demand and target user understanding, product (service) development, technology, marketing. Site to focus on the user experience, can never exaggerate the role of marketing hype, the site is the core of the user experience and products (service value). Marketing is a blood transfusion, a website can not always rely on blood transfusion, mainly depends on the value of the site and product development. (Although I am now a professional positioning of the website to promote, but I can not exaggerate the role of the market to promote the site). The above understanding is and many senior Internet exchange, general really understand the Internet, have the experience of website operation have such common sense. If your website does not do any promotion relies on Netizen's word of mouth to be able to do 10,000 people visit every day, you this website has the commercial value.

So my new personal website planning should start with the needs of netizens first, must be the public demand, and is the general demand. But the main needs of the public: eat, drink and eat, the site of daily necessities, yellow, gambling, poison is the most important user needs, but the former Chinese characteristics of the site have this content, the latter two are not allowed by law. I want to do a site that no one has done, and finally I think of the special negative information vertical aggregation site should be able to meet the users can not fully meet the needs. Analysis of market demand: Negative news website. And can not be Huo negative information, that is, BBS and blog information, because the mainstream website and news media information is basically rubbish information, that is, public relations soft text mainly.

I am positioning my site like this:

The position of bad rating network:

1, the world's first dedicated search for vertical aggregation of negative evaluation information site

2, 100% negative evaluation information: Stars, celebrities, famous enterprises, famous, famous books, famous movies, websites of bad reviews. There is no positive evaluation information.

3, 90% of bad information may be netizens do not know, do not appear in the regular media, only in BBS and blog.

Second, the website domain name planning

Positioning think well, and then planning domain name, this is also very important, domain name and network name planning is the essence of photographic memory, that is, you introduce this netizen to a person domain name, the first time someone else can remember, the other is not important. Especially for a personal website, no promotion, unique and photographic memory is the most important, preferably occasion, do not create a new. Particularly interesting is the negative keywords of the site domain name particularly good registration, because no one to register "bad", "bad", "negative", "negative" to do after their own site domain name, so want the "bad aspects" of the domain name many can register, a friend is also ready to provide their own domain name "bad news" Network to me, But I think the meaning of domain name is very important, finally I decided to use hidenews.com (hidden news, people can not see the news, negative news), the Chinese name "bad rating net", should be memorable.

The next step is to build the platform quickly, I hope the content of this platform is a user to decide. Can let the user vote to generate news and article ranking of the site, by netizens according to their preferences for the network of articles "vote", the article ranking on the basis of the number of users of the democratic vote automatically generated, the highest voting page can be displayed in the homepage, abroad has already appeared this mode, Donews's dig channel is also this mode. Domestic call this kind of aggregation pattern is "digs a guest". The appearance of the English abbreviation Dig,dig mode, let the intellectual shout out the driving collective wisdom, let the angry youth shout out the people as the Lord, let the website shout out the user decides the homepage. So, quickly set up a platform, half a month later, the platform is completed, to achieve the above functions,
At the same time, the use of tags and the various standard induction events for users to decide the hot news.

III. website Content Planning

Site is the main content, I can not have time to write any content, decided to use search engine all through the search reproduced, while using google/baidu/search contrast search out the content of their own needs.

Fortunately, I usually like reading the newspaper, I used to watch several newspapers every day ("21st Century Economic Report" The essence of success is to dig the corporate negative news report people love to see), I also have an impression of negative news, starting with memory to collect some of the unknown negative comments of celebrities, such as Li Ka-shing is considered God, But he and the triumph of the week, his wife's death, real estate development, negative news and so is less known, this reprint of the article has reached 16000 clicks:

There are Liu, Ma and Chen of the rich insider rumors, and so on, which I used to know, so every day with a half hour with "the world" with the keyword search 10 negative information, the composition of the site content. I'm just experienced at finding useful information with keywords.

Iv. Product Development

On weekends, I also do "Internet product development" For my bad rating network, the so-called product development is what is "hot news", I search for the corresponding "bad old things", such as the Hurun list out, people only envy their money, and do not know they are vicious: the purpose of the bad rating is to search the aggregation of negative news, or a person or a truth. Only to aggregate negative information, to see how BBS and blog people in the end is how to evaluate the rich. Guangzhou has 4 real estate millionaires on the list of the top 10, and I was in Guangzhou long time to listen to the people said that these several real estate companies and bosses reputation is very bad, basically is the triad and business collusion and media collusion products. such as the birth of the exhibition and Evergrande is basically a massacre of real estate developers:

If he died, he was generally known to donate, but few people knew that he was one of the largest smugglers in Hong Kong. I did a subject of negative news about him and his children. such as "Bet Wang Haoyingdong" a message has more than 6,000 clicks:

Can say later to see a celebrity, a famous company and so on all negative news, in addition to search engines, the whole China only one site can be seen is bad rating network.

In fact, I still have a lot of website product development idea, also very easy to do, unfortunately I do not have time to do:

As：

1, the launch of their own city daily newspaper negative news reports scanned upload. Such national negative news is updated every day, and the whole country knows to share.

2, all the news users released, once the mainstream media used, bad rating network will be based on the impact of the news to pay a certain amount of money.

3, typing in the negative information about the underground magazines at train stations (where the gossip is negative) is very valuable (if you have a deep understanding of China, you are the magazines that make up the biggest circulation in China, and you know how much the outlook for bad reviews is worth).

4, the world's top 500 enterprises, well-known trademarks in accordance with an enterprise, etc. will be able to appear on the internet all the negative information classification polymerization, would be valuable (with "Business name" + "negative" or "lawsuit" or "complaint" or "rumor" or "tax evasion" or "mismanagement" or "failure" or "false" or "dark" or " Hypocrisy "and so on)

V. Experimental results of the evil evaluation network

I spent 1 months, search posted more than 100 articles, the new site launched one months of visits to more than 100,000 people, that is, visits more than 3000 people daily. Unfortunately, I did not have time to update in one months, and now the launch of the 2-month visit is also more than 130,000.

So there is time and energy, some product development can be achieved, to update every day, 1 years later should this site can easily do more than 10,000 daily visits, that is, more than 3 million people a year flow, should be more than a lot of dozens of people run commercial websites.

Summary：

This bad rating net let me know the taste of netizens, I have been paying attention to each article posted after the click Rate, because there is no promotion, can reflect the real. Some articles I am not optimistic, but the click rate is very high. Some of me are very optimistic, but the click rate is very low. But overall is still good, and this site's PV (that is, browsing the page is very high), generally 10, that is, the average person to this site will read 10 articles. That is, a website, site content and value is the most important.

In addition, I think, for those so-called internet experts, if a person has the ability to build a website to see how many people pay attention to, do not speak out of practice, they do not operate a website successful experience, do not go to guide others to do the Internet.

Interested Friends Contact Author: msn:sl888158@hotmail.com