10 suggestions on overseas marketing of Chinese tourist attractions

Overseas marketing of Chinese tourist attractions: China's tourist attractions, if you want to really go overseas, to attract more overseas tourists to China tourism consumption, for the moment, need to strengthen their own characteristics of overseas marketing, especially based on the Internet overseas Word-of-mouth, content, interaction, search and other integrated marketing plans, in this regard, I propose the following reference recommendations:

1. A set of excellent scenic tourism Products program:

To find out the characteristics of local scenic spots in China, according to overseas market demand, it is designed to be suitable for foreign tourists to consume products; For example, for China, Japan and South Korea are the same Han culture, to Japan and South Korea for the market tourism products, can be around the Han culture, Confucius and Mencius culture more concentrated regional attractions; for Europe and the United States to love the three core elements: Chinese food, Chinese landscape, then you can launch the "Songshan Shaolin Kungfu Trip" "Sichuan Gourmet Tour" "Tibet Snow Plateau Tour" and so on; For the subdivision areas, such as Chinese table tennis is very strong, you can launch the "Chinese table Tennis Camp" recruit all over the world enthusiasts to China's best clubs, and the world's best ping-pong superstar, See the world's most intense ping Super game, learning first-class table tennis skills and so on. It's like Nike's soccer camp in Brazil.

2. A series of key "selling points" for scenic spots:

According to the domestic and foreign different periods, different regions of the market environment, to determine the scenic products "external selling point", production can represent its "selling point" of the text and pictures; To find the image of the scenic spot "selling point" of the "key words" to represent the scenic spot "selling point" image of

3. A scenic spot theme image logo

The image is to mention this scenic area people think of what is in mind. To know what you want to shape the image is what, design a theme image can make consumers impressive, a long time can not forget, but also know what kind of activities, what channels to shape this image.

4. A group of related souvenirs/specialties that can be integrated into the scenic outlet:

Know where the scenic products are sold, who they sell to, and what their lifestyles and consumption habits are, and how much they should sell.

5. A global tourism marketing plan:

Know the foreign target customer base to receive the best channel of information, know these channels the most influential media/website, in these media show the "selling point" of the scenic spots, to attract the attention of target tourists, hiring professional extension service agencies, to promote overseas promotion to professional level

6. A public praise/culture-focused tourism marketing planning case

Make full use of scenic tourism products "quasi-public products" characteristics, in the advertising campaign to spend less money and more work;

7. A Scenic Spot official website

Make a beautiful, distinctive scenic spot official website, has been prepared for people to further understand the scenic area. Site is the basic database of scenic spots, is the window of the scenic area. Newspapers, radio, television and other media space is limited, the price is high, it is impossible in these media to introduce a very detailed scenic spots, and people want to know more about the scenic area before travel, the site has become an important and necessary means of publicity. Moreover, if a scenic spot is not yet a site, will be considered "soil", is not on the grade;

8. A series of "scenic activities"

To constantly engage in "activities", even if only for the promotion of the creation of a "header." "Activity" is the carrier of propaganda, also is the scenic spot management "The Hand", has "the activity" the media to have the words, can become the news, may save the huge publicity expense, has "the activity" the visitor only then to feel this place has "the vigor", makes "the activity" also is creates the scenic spot image the way, You can tell visitors what kind of people this place is for and what they are capable of.

9. A travel dealer expansion plan as comprehensive as possible

Travel agency is the main distributor of scenic products. The brochure of the scenic area should be inserted into the promotional racks of the major travel agencies, and the product brochures of the scenic spots should be placed on the desks of the major travel agencies. But note: Travel agencies will not sell the product is not well-known, and do not hope that travel agencies to make a big publicity. The establishment of sales channels is in the mass media publicity process and after, or even if you find the door, travel agencies will not take you. Also note: Short trips, especially those belonging to the "weekend tour of the city" nature of the attractions, with the increase in the proportion of self-driving tour, the role of the travel agency is very small, and increasingly small, do not rely too much on this sales channel. Today, car clubs, outdoor clubs, etc. are becoming the distributor of scenic products.

10. An Internet integrated marketing plan (especially important)

The above 1-9 points are fully integrated into the content of Internet online marketing, including:

Scenic Area Word-of-mouth marketing, scenic spot video/Picture Visual marketing scenic Spots official website marketing, scenic spot official interactive questions and answers, scenic activities award-winning organization, scenic-Travel agency partnership marketing, scenic image spokesperson Recruitment, scenic ticket purchase, scenic related souvenirs online mall, other