100 million player online gaming industry opportunities in 3 years

In the face of the booming web game industry, the industry has given a very high evaluation, even if the current industry self-discipline awareness is not mature, and again by the street supervision of the policy supervision, we are still very optimistic about the future of the Web game.　　Many of the domestic professional data research agencies have provided very favorable data for the development of the web game industry, whether the expansion of the market scale or the explosion of the player's scale has proved the great business opportunity of the web game industry. China will add 100 million players in the next 2-3 years, according to the latest news released by Niko, a well-known foreign market intelligence company. For this number many in the industry should not be surprised, because even in the not fully mature domestic games industry, the player's growth rate and the entire online gaming industry market size has maintained high-speed development.　　According to the company's previous 2010 China video game Industry Annual review and the five Forecast report, 2009 China's total game revenue to 4.61 billion U.S. dollars, and online gaming market size will reach 4.52 billion U.S. dollars in 2010, is expected to break through 9.2 billion in 2014. As early as the April domestic authoritative data survey agency, "2009-2010 China online game industry Development Report" that the 2009 China online game market size of 27.06 billion yuan, an increase of 30.2%, although the growth has slowed down, But the online gaming industry remains the largest segment of China's internet economy. Eric predicts that in the next few years the online gaming industry will continue to be the core industry of China's network economy, with a growth rate of around 20% per annum by 2013, and a total of 58.5 billion yuan for the industry by the year 2013. In the game industry in several major areas, the traditional client online games are weak, it is difficult to surge, but still can guarantee a steady increase in the situation. Single game is only a small part of the profit of the whole game industry, and it will be difficult to break through in the next few years. The emerging mobile gaming market is too fragile to scale, and mobile gaming is limited by tariffs and terminals, so it will not have any impact on the development of the game industry in a short time. Since the first surge in the 2007, the Web game has become the new favorite of the online games industry, and its high return also deeply attracted the investment of the wind to intervene.　　I believe that in the next few years, the Web game will become the entire game industry the fastest growing industry, but also will become the traditional client games outside the largest area of game segmentation. Niko's latest report is: The rapid growth of China's online game market is benefiting from the development of leisure games industry, social game SNS as the main driving force. There are about 16,500 internet cafes in China competing with home computers and both are growing. Chinese host game players have abandoned the old models mainly through Xbox360, Wii and PS3 game consoles. Game company Development encounters the biggestThe problem is policy regulation, and the intensity of policy regulation is increasing. [Page] with the Chinese online games industry 10 years of development, more players began to change their thinking, began to improve the quality of the game closer, no longer just no purpose to kill blame, upgrade, PK, but more attention to the game experience. At the same time, as the game industry players continue to expand, high IQ has been a trend, so the casual game has become the new favorite of the whole game industry, and led the development of the entire industry.　　From the 2009 network of Hot "steal food" heat can be seen, leisure games have a great charm, the 2009 known as "stealing food year" is not too much, of course, "Happy Farm" the emergence of the whole SNS is just a microcosm of the game, it announced that social networking games began to become netizens another favorite. At present, the competition in the online games industry is mainly concentrated in the Internet cafes, because Internet cafes are the main dumping ground, internet players account for more than half of the entire player group, the size of the home computer players is still difficult to match. Because of the special situation of Internet cafes, it is very difficult to account for the number of Internet cafes, the traditional client online games still dominate the vast majority of internet cafes.　　Although the web game is difficult in the scale of the traditional client online gaming status, but the web game industry still has a great space for development. Host game in China's popularity at present there is a lot of resistance, mainly reflected in the high host price, according to the current situation, the current market mainstream game host is not acceptable to most players, and the old models have been difficult to meet the growing demand of Chinese players, So the host game in China is a very embarrassing situation.　　From these, in a short period of time the host game can not set off a lot of waves in the game industry. Mobile game is undoubtedly the killer of mobile network application, this is beyond doubt, but the mobile phone game market is not mature, many aspects are still imperfect, urgent to correct. Whether the current domestic mobile phone network quality, or the complexity of the current tariff standards have limited the development of mobile gaming market.　　Mobile games in the future will definitely plug the forefront of the game industry, since Apple launched the iphone, the mobile App Store has become the most lucrative design on Apple handsets, and the number of mobile gaming programs accounts for more than 70% of all apps, suggesting that hand-swimming is destined for an extraordinary future, but not now. After several years of development, the web game industry has been approaching maturity, and with everyone's attention to casual games, web games will certainly be in the next few years a big development. In the face of a 3-year surge of 100 million players, web games should be able to catch about 40%, but the industry will face the problem is still very serious, how to worry about policy regulation to consciously strengthen their own supervision of the change is also all industry companies to face an important issue.