12 free use of media resources, you save it?

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There are two types of marketing, those who believe that news stories do have a miracle and those who believe it will not help the job. If you have never experienced the benefits of covering major media, you may be out. If you know how to benefit your corporate news coverage, then how do you make yourself more attractive to the media? Here are some tips to follow to get free press coverage:

1, know where to stop

As we enter the way to get free news coverage, remind us that there are too many risks that it may hurt your site. That is why, before you learn how to attract media attention, it is critical to address this measure. If you often post newsworthy content in the news, it will harm you, because people will not be interested in you, even if there is a real news about you. So don't imitate celebrities every day, because soon you will become the most annoying list.

2. Do your homework

It sounds obvious that in order to cover the media you need something. There are so many companies and individuals out there that if you don't stand out, in a way, you have no news value. That's why you need to position yourself correctly, find out what's special and what makes your site different. In addition, there is a clear message and a brief summary. For example, if you create an affordable website, your information can be affordable, the site is professional or something like that, emphasizing that you are not expensive, but this is not because of poor quality.

3. Start looking for media and journalists

When you know what your position is and what your message is, the next step is to start looking for media and journalists. If there are some very important news around you, the reporter will find you, because this is happening in general the company is unlikely that you need to be proactive. First, make sure you want to conquer the media (local, national, newspaper, magazine, TV, etc.) to establish contact with them, who is responsible for your niche news.

4. Contact with reporters

In many cases, it is not difficult for journalists to get in touch. However, familiarize themselves with their work and style before contacting them. You can watch/read their previous work to get ideas about their style because it may not be the style you are looking for. As for the press contact, many times the publication lists their journalists, or they can appear in the article/video. If this doesn't help, you may need to find interested journalists to contact them on social networks.

5, always celebrate the activities of large companies and press releases

Journalists are not lazy, but they are sure to appreciate the news when they land in their inbox. That's why, when you have a major news report, don't be shy, write a press conference about it and send it to the media on your list. You can even invite reporters to your premises for an interview. However, be careful what you correctly identify as a big company event is a new product release, a new office opening, etc. Do not send spam or newsletter trivial events because it is easy for you to become an unwelcome person with the media.

6. Breaking news comments in your area

When you have established a contact with a journalist in your niche, consider sending them an email or calling them for breaking news about your point of view when a major event occurs. If you are a real professional player, the journalist will be happy to quote you as an expert in this field.

In this way, you maintain contact with the media and you also maintain your public image as an expert. In addition, when events occur, you can also comment on your niche blog, which also helps build your reputation as an expert.

A practical hurdle may be a lack of information or, more precisely, a fact, and soon after you know the news is not. If you don't have enough time to monitor the message in your niche, you can consider using the free Google Alert service. Set up alerts with your keywords and Google will send each message to you in accordance with your standard time.

7, investment and journalist's interpersonal relationship

Journalist relationship is one of the main assets of PR practitioners. What's more, today's journalists will have a good relationship with them tomorrow's chief editor. For example, when you provide useful material it always helps you because it makes it easier for him or her to work. You can also send follow UPS which also helps maintain a healthy relationship with the media.

8. Make your social media stand out and easy to find

If you really have news value, the reporter will find you, not you to find him. To make yourself easy to find, you need to create personal data that is open on social networks, such as microblogs, blogs, forums, micro-letters, etc., so that people outside your network can contact you.

9, free and regular release of useful information

You may not be a news source, but you can have useful information and the media will be happy to cite it. Some suggestions are to publish poll results, reports, market studies, case studies, tutorials, videos and any other materials you think are useful, and send them to the media for free. Not every media will quote you, not every media will quote you even one-tenth, which is also a good way to get some free news coverage.

10, create a gallery of publications

A gallery about your publications, preferably in your industry with reputable newspapers/magazines, is a great bait for journalists who are not sure you are newsworthy. You can create such a section on your site. However, always ask for a list of your permissions from media publications. Alternatively, you can only link to such a publication, but don't forget to check that your link is still working.

11, promote your article/video

If you want to enlarge the effect, you need to promote your publication. Always promote partners between your articles/videos and followers! If you successfully drive a lot of traffic to them, the reporter will be very happy and will consider your hot topic to report again.

12. Measure Your Success

Last but not least, your free press coverage includes indicators. You need to know how all these reports affect you and your business. Do you get more traffic, new leads, new partners, etc. as a result of the free press coverage? What channels are proven to be most effective? These are all questions you need to find out, because even if the free Press report is great, it may become as you do it purely out of vanity, The positive outcome of your business is not worth the time and effort.

Free Press coverage can help you a lot. The tips in this article are the tip of the iceberg and there's really a lot to learn if you want to be a media star. However, starting with these simple tips will help you get the biggest free media coverage. According to small m has been very concerned about the material commune (www.tooopen.com) to refer to, often in some more famous design sites, forums and other related network media to see the material commune information. This is worthy of reference.