12 key factors affecting search engine optimization

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There are a lot of ways to promote the site now, among which search engine optimization (SEO) is one of the lowest cost promotion methods. Into the million-MA Network Marketing College has one months 20 days. In the last two weeks, I began to focus on SEO this knowledge, to frame themselves in SEO this, I hope that in the future can be developed in this area.

Recently on the Internet to see a lot of related SEO technology, tutorials, experience class articles, I also wrote a lot of summary of SEO experience. I also built a blog just can put their knowledge in their own blog test. This is the Network Marketing College to provide free domain name and 150M ASP space after such a long period of learning to draw the following experience, to share with everyone looking at master pointing, Peer learning.

First of all, I refer to the SEO here refers to the use of non-cheating methods to make our web page more in line with the search engine to judge a high quality web page standards to get more rankings before the test, but the effect may not be obvious, need time to prove. That through cheating, in a short time to get better rankings, but eventually be closed the practice of the loss of the candle. Search Engine The ultimate goal is to provide high-quality search results, so you want to compare before the test content must be original, as little as possible reproduced or not reproduced, I said optimization refers to the content of the same situation, will get better rankings.

Here are some of the key points I've listed that might affect SEO and then analyze each key point how to set up: Domain name 80 points, filename 20 points, page title 100 points, 10 points, description 10 points, Title 10 points, the article first paragraph 60 points, bold 5 points, pictures 10 points, links in the site 10 points, High-quality export links 10 points, high-quality import links 10 points.

I. Domain name

It accounted for 80 points, the impact is relatively large, such as everyone Search "Network Marketing College" This keyword, ranked first is our school's website, enough to witness our school teacher's SEO technology. The name of the domain name and company English is to facilitate people to find your company on the Internet, it is very likely to search the company's English name, its domain name just like the company's English names, it naturally ranked in front. Of course, as a general personal website, industry sites, portals, this little impact, because these sites are the pursuit of all aspects of the keyword ranking better, a site can only have a domain name, even if this is important, but also powerless, but also in other key points on the fuss.

Second, file name

It occupies a small score, but the contest between the master, always the details of the success or failure, or to cite an example: in my blog, there is a series of pages is a list of articles, that the document should be woven like this: http://www.lxdong.com/post/emarketing.html http://www.lxdong.com/post/beipiao.html http://www.lxdong.com/post/web-ads.html in the path are emarketing, Beipiao, Web-ads These are network marketing, North Drift, network advertising meaning, and the content of these pages is also relevant content, you do not say that the name of the search engine has nothing to do, you can say: The details determine success or failure; with pinyin is always better than 001, 002, 003 for search engine friendly, can use English Because I have a limited level of English, so the North drift trivia pick, with as much as possible in English words better.

Third, page title

That is, the content between the search engine is the most important area, must be carefully named.

First of all, the common page title of the misunderstanding: the most serious is that the entire Site page title of all pages are the same, I believe many beginners on this whole bar. I used to do this when I was building a blog. I do a network marketing theory, SEO, North Drift trivia of the site, wrote a few related articles, and the title of each page I have set into a "network marketing learning, North Drift Talk", such an effect, we can imagine. There is a similar to the above, the page title of each channel to set the same, although not a serious, but the search engine is very unfriendly.

A little better to try: article title + Channel title + site Title

I think as long as the title of the article is good, search engine is through the page title to judge the main keywords of this page, the general key words, in the title of the page appeared, the body appeared in some, so the ranking is good, but if your page title and channel title, and the site title, I think the probability of appearing in the article is not good, so that the main impact of the key words can not get a better ranking. Pay attention to the title of your page to try to attract people, with the temptation, because this page title is ultimately the search results are the first line of text with links, more conspicuous, the temptation of the content of the browser's impact is very large yo, if your results are ranked four, and one or two or three of the page title without your attractive, Everyone could have ordered you without their. For example: The original article title I think is "My SEO experience", now changed to "Impact SEO 12 key Factors", so the change is not feel attractive?

Iv. keywords

In fact, is set in the content, the score is less, but can not be set, not to stack keywords, only need to be related to the title on the line, such as on the set on the line, not too much effort.

V. Description

In fact, the contents of the set, the score is relatively small, can be a further description of the title of the page, such as the setting can be. Almost the same as the page title, that's okay.

Vi. Title

The title here, refers to the title of the article, preferably with H1 and other tags modified. Here do not focus on, but do not do the title party, there is no substantive content to supplement, the other is nothing.

Vii. first paragraph of the article

Preferably in the front of the article, you can mention the title of the keyword, this is called Han, where the point can be, but in the first section, the best effect, if you can do the end of the echo that is more perfect.

Eight, Bold

Bold refers to the use of or label modification, the value is not high, the best design to where? Paragraph title, in fact, not and trouble, generally the title of each paragraph is bold on the line.

Ix. Pictures

Picture optimization, almost all of the article is about the setting of the Alt attribute, in fact, is also very important, now is not advocating div? Many people to control the size of the image of the attribute into the CSS, so the code is simple, but such a picture will not be indexed by search engines, for what? Everyone in the search for pictures, is not all the pictures, big picture, middle figure, small figure several options, if the HTML tags in the Height,width property settings, search engine can not judge its size, simply it is not included. This point should be paid attention to, this is said online, the exclusive inside Oh! The school textbooks for internet marketing don't mention it.

X. Site links

This refers to the current page to have the same or similar keywords to other pages of the page links, unrelated to do not link, the content should be single-minded. The top-level pages are intertwined, must have to point to level two pages of the link, but also to point to the bottom of the two pages should have to point to the bottom, but also to point to the top level, the bottom of both have to point to level two page, but also to have to point to the top, all with text links.

Xi. export Links of high quality

To have to point to well-known websites, PR value is higher than the site, the same theme of the page. Have to pay only in return, you are so generous to the station to do outside the chain, search engines think you and the station is relative, nature also attaches to you.

12, high-quality Import links

This is not easy, is to the big stations, the relevant content of the page also points to your site, the site's PR value higher the better, this will have to open your communicative ability, clearance ability, such a small probability, can be from three aspects:

1: More and webmaster to make friends, let everyone think you are good, everyone in order to pull you, to the point outside the chain to you;

2: Many and related sites to exchange links, the relationship does not need to be very iron, but do not find some cheating station, when implicated to you, the best condition is better than the relevant site, to regularly see those sites are not, he has not put your link deleted, remember to maintain;

3: Their own to the relevant section of the station to send comments, see if you can send a link to see whether the statistics from those forum comments over, the odds are small.

If you can do the above 12 points and perseverance, do not dare to say that your every article is the first, at least your site will appear on the first page of the search results! At present, I am constantly improving my own blog, Network Marketing College of the first group of students to refuel together!

Author: Lu Xiaodong

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