2014 Four predictions for call tracking (calling tracking)

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Call tracking is a nearly 1 billion dollar industry. Call tracking mainly through online marketing to track which ads, activities, and keywords generate phones. Most users are advertisers, agencies, and publishers who want to know what they can spend on valuable marketing budgets. In short: They want to know which market share will generate the phone and which will not.

Call tracking is an integral part of the SEM world, but 2013 is a watershed in the calling-tracking industry, and many marketers don't know what happens to 3721.html ">2014 Annual meeting."

Forecast 1--Google will expand their call tracking products at some point

They have already provided a certain number of call tracking advertising fees and advertising words because they want to have greater development. This has been written about the Sej and so on.

So what does that mean?

First, this may mean that marketers have rarely used phone tracking. Google may not extend to dynamic digital inserts (DNI), which is the way most online marketers use the call tracking data they get. It is likely that Google's products will keep mobile phones focused.

Second, if marketers only need the original number of phones, Google's call tracking may be good for them. Logmycalls and our partners have conducted extensive case studies to show that Google call tracking is terribly accurate.

Google's call to tracking is tracking--when the phone number is displayed on your phone and the call process starts. It does not track: How many phone calls have been made to reach a business, and whether or not the phone is asking for product sales.

All in all: Google's data only shows "calls" and does not involve generating business. In our case, by studying their call tracking shows the phone, almost 40% is never reached business. The caller even hung up before the phone rang. However, if someone is using Google's call tracking, they will never know.

Predictive Numpad advanced analytical solutions will become increasingly popular.

Basic call tracking just won't cut it anymore. Marketers ask for more data from the phone. They asked to be able to get as much data from the phone analysis dashboard as they could with the network analysis tools. Imagine, for example, if a Web analytics tool only provides raw access and reference sources? This will be a very unqualified network analysis tool. However, this is a phone trace that can be provided basically on a regular basis.

Marketers are demanding more and more data. Therefore, in 2014, some call tracking solutions, providing advanced analytical tools will become increasingly popular. Tools that do not provide advanced analysis will be left behind.

Predictive 3--Professional search engine experts will fully accept call tracking

This is a bold prediction. In the long run, the call tracking damage to SEO has begun to dissipate. Search engine experts are aware that when using call tracking correctly, it will not compromise SEO. And, fortunately, call-tracking providers are constantly teaching their customers to use call tracking in the right way.

When call tracking is used in any type of directory list, SEO can be harmful. Call tracking these uses confuse Google and will jeopardize nap, in turn, ultimately damaging the rankings. (Of course, no one knows how many rankings are messed up by bad nap). And once a bad nap is taken out of the database, it's hard to get back in.

However, if call tracking is used correctly, it is plugged into the site by dynamic numbers, but in fact it does not, and it cannot do so, so it will have an impact on the SEO. In this case, when a visitor comes to the site through a specific source, campaign, or channel, a unique phone number is simply displayed through a JavaScript snippet.

The number that the hard drive encodes will never change. NAP is not confused, but correct. All of the search engine experts and those who have publicly criticized call tracking are generally admitting this fact.

Call tracking does not hurt SEO if properly implemented. More marketers will be aware of this in 2014. Our prediction is that this "bias" will largely disappear in the wake of the 2015 New Year's Bell ringing.

Predicting numpad marketers will need more integration with other SaaS platforms

The call tracking provider in 2014 was unable to send and receive data from other SaaS platforms, basically giving the impression that call tracking was useless. Several call trails provide powerful API features as well as one or two available webhooks. There are also some specific solution integrations. This ability to integrate will enhance the importance in the 2014. Marketers will need it.

Final forecast: 2014 will be a year for call tracking to grow.

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