3 big reasons for popular Sina programmed to buy

November 21, Sina Business thought openday--programmed to buy in Shanghai as scheduled, special special attracted from the advertising industry, more than hundreds of enterprises actively participate in the scene, this fully illustrates that the programmatic purchase has to sweep the trend to come, leading the future marketing trends. How hot is it? The venue is not crowded, we feel: why hot? 3 o'clock can be said to understand. Programmatic purchase, the general trend, unstoppable. programmed to buy the fire to what extent? No programmed marketing, Procter and Gamble Global announced that its 70%-75% network advertising budget through the way of programmatic purchase, American Express is the entire advertising budget through programmatic purchase release. China's programmatic purchases have also shown unprecedented pomp, even as Google and Facebook, two of the most inaccessible sites in mainland China, have had to aggressively lay out the Chinese market. If you don't know what a programmed purchase is, why fire? Sina brand influence is enough, a witness to the Chinese Internet from scratch, from the birth to the whole process of prosperity of the heavyweight media, its position in the Internet marketing is self-evident. Sina to do programmatic purchase has a unique innate advantage, what advantages? give you 3 more. Large data. For an Internet veteran media, but also to create a new era of Chinese social media microblogging, coupled with the Ali Group's strategic cooperation, its large data through the user browsing behavior, social behavior, consumer behavior multidimensional data, its marketing value is unlimited. Resources and people. Sina's advertising resources have a lot of quality is not good judgment, but years of marketing experience told advertisers, Sina's users are indeed all the Internet media is the most "tall", the same electric business ads, Sina's customer unit price is also the highest. Operations and technology. Product development technology determines the life cycle of products, smooth operation determines the size of the product development, Sina set up a program to buy a business department, with the spirit of focus to do professional things. programmed to buy special guest level is hot enough sina programmed to buy a special invitation to two big heavyweight guests sit in the array, not hot are difficult. Sina chief operating officer and Co President du first heavyweight guest is Sina chief operating officer and Co President Du, the Internet session of the powerful woman to give Sina programmed to buy enough confidence, she believes that Sina has a wealth of experience in marketing, into the programmatic purchase in addition to conform to market trends, Also do enough preparation, I believe that the layout of Sina in the programmatic purchase can bring fresh blood to marketing, and ultimately promote the development of marketing industry. Google Greater China President Scott Beaumont another heavyweight guest is Google Greater China President Scott Beaumont,beaumont in the whole Chinese speech to express Google's attention to the Chinese market, he repeatedly stressed that Programmatic buying is also a big help for advertisers, and programmed purchases of people will make marketing more. Sina programmed purchase is to the overwhelming trend, we look forward to more partners to join, with us, sweeping the entire internet marketing. Join Way: PMB@staff.sina.com.cn