3 features of excellent promotion of micro-blog draft

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After writing an article, plan to share it on your microblog platform.

Sync with an automatic plug-in, or manually copy titles and summaries?

Don't worry, just think about what kind of micro-blogging can make your content more widely disseminated.

Nobody wants to open my short chain.

From the ups and downs of RSS subscriptions to the rise of Weibo, the habit of mass consumption content is increasingly impetuous. In the RSS era, only 80% of people read headlines and go deep into the text, and the scale of the exposure to the microblogging platform, the threat of rich media and the fragmentation of Weibo itself, is even more brutal for your article.

At the same time, another RSS era of content consumption habits also continued: Most people in the forwarding contains short chain of micro-blog, will not read the short chain leads to the content. That is to say, the quality of the microblog manuscript that publishes the new article plays a decisive role in the range of content dissemination.

Therefore, if the purpose of using Weibo to propagate content is to introduce traffic into your website, the appeal of micro-blogging to the target audience is the most important.

Using the common "title + summary + short chain" is clearly not enough to satisfy your requirements, and your carefully crafted content will eventually be forgotten in the torrent of information.

3 features of excellent promotion of micro-blog draft

In this case, you assign the main value and information of the content to the microblog itself to attract the target audience and the users who are used to forwarding it. We can refer to the following 3 principles for practice.

1. The core value of presenting content

It is equivalent to the title of the micro-blog, but not the same as the actual title of the content to be transmitted, to arouse the interest in reading and forwarding the micro-blog, or it can be emphasized by separating the symbols from the text.

2. The necessity and uniqueness of the transmission and consumption of this content

This part is used to cause the click of a short chain, in-depth reading of interest.

3. Create visual attraction

For text-led content, even if the original text does not have a map should also be attached to the picture, it can enlarge the micro-blog on the reader screen area. In addition, in the forwarding of other people's content or to their own articles to promote, the same can refer to the above 3.

Examples of good content to promote micro-blogging

The micro-blog from: @ million net

Conclusion

As Ogilvy said, the best copy is to put the maximum amount of information in the title, we discussed here the micro-Bo should also be the same reason. In the practice of these 3 principles, you can also try to set goals: According to Sina Weibo data center statistics, the current total station short chain reflux rate of 994%, the highest site has reached 3,382%, that is, each of its short chain on average caused 33 visits. This is not an unreachable number, you say?

About the Author:

Hello, I am Thomas, the author of this article. For more information about me, please click on the Thomas @hemipress page.