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This is an age of knowledge explosion, and you are forced to learn more about it faster than your grandparents, or you will be left behind by time. Fortunately, this is also a powerful tool e era, there are more and better tools to help you learn and master new knowledge, the Internet is one of them. The power of the internet is not just to let you look at the news, and a person who does not know, and not knowing where to chat, it can also help you learn knowledge, solve problems.
Example one: Ji Maoxin, what is the five step and eight point of marketing?
One day, I saw a post in our community forum titled "Ji Maoxin", which reads as follows:
Please advise predecessors, "the promotion of the five step eight" is what? If the predecessor knows please post (before two o'clock in the afternoon) Thank you!
The lad is in a hurry, but it seems that he has mastered the initial survival skills of e-age, but he is not skilled enough. In e-era if you have a problem, the first choice to solve the problem is the same as your parents, ask your friends, colleagues, teachers, consult the books at hand, and see if they know. If there is no answer, you can turn to the Internet. The typical way to use the Internet to solve this problem is to see for yourself whether you can find available information online If you don't have an answer, go to a professional forum or discussion group to see if someone else has asked a similar question (avoid repeating questions), and if not, you can ask questions there. This friend may have finished the whole process I mentioned above.
Unfortunately, I do not know the answer to this question. But just for a moment today, let's see if we can help him. The amount of information on the Internet is huge, fortunately there are many tools to find information, the most useful is the search engine, the most common search engine has 3 kinds: 1, the general directory-type search engine, such as Yahoo, Sina's search engine, it is manually classified on a variety of Web site directory trees, 2, professional directory-type search engine, such as medicine, real estate and so on, is the favorite professionals; 3, full-text search engine, is most helpful for finding specific words.
On this issue, we can go to the best full-text search engine: Google (http://www.google.com), enter the "Sales five step Eight" look, sure enough to find a URL: http://bieshu.myrice.com/shijian/ Shehuishijian.htm], which refers to the "promotion of the five-step eight-point method", but into a look, only nouns, there is no specific explanation.
Don't be discouraged, full-text search engine general comparison of machinery, it only find there is no exactly the same text. Now let's change the query condition a little bit, to "sell five step Eight" (meaning to search for the "sales" and "five step Eight" of the two-word page, regardless of the order of occurrence), lucky, found 3 URLs, but also showed some of the contextual. One of these: http://cslong.top263.net/sxrj.htm seems to have an explanation. Unfortunately, open this web site, but told me:
You cannot access this page because of one of the following reasons: Because this station's home page file (index) extension is incorrect, 263 person homepage system only supports index.html as the homepage of the site. The page you are visiting is deleted by the station webmaster. The page you are visiting is deleted by the 263-person home page because it is in conflict with the current state law.
Originally this is a personal homepage, although we found its web site, but now can not be normal access, do? Difficult to me, Google has a useful feature, it indexed the page even if deleted, it's on the server there! Look at the search results with a "snapshot of the page", click this! Sure enough to find the following explanation:
Today, I accepted the company's business training, by the company's old salesman take us out to do the industry, in the actual operation, gave me a summary of the company summed up the essence, that is, "five steps eight points." First of all, in business negotiations to do a good job of "five steps": Hello, Self-introduction, Introduction products, deals, and then deal. And for their own strict requirements, the ice needs to do "eight points": good attitude, to maintain the region, a day to do eight hours, to maintain the attitude, prepare, know what they do, control, on time. A simple few words but said the essence of marketing, than to read that a heavy marketing books to be much more. In addition, the team leaders also stressed the importance of the "average method", that is, the more customers you see in a day, the greater the chance or volume of turnover. This said to ask the salesman to do a lot of trouble, see customers.
It's time to use your expertise and see if you find the answer. Haha, it looks like it's done. Hurriedly posted to tell this friend, really soon received this friend's thank you.
Example two: I urgently need the classic case mentioned in that article
One day I received a letter from a netizen:
I see this article inside said, "China business newspaper" once talked about Shulei terminal promotion as a classic case to analyze, so I want to know, the specific is that period ah? I went to the Chinese business newspaper website to check, incredibly did not find. Because the more anxious to find this information, so please help, thank you.
Originally we published online Netizen Iwaya "Ten years grinding a sword-" silk treasure "ten Years of Road", which mentioned: Shulei terminal promotion was "China Business newspaper" as a classic case analysis. In fact, after this article we also published the author's contact method (telephone and email), similar questions readers can directly contact the author. But since the letter to us, let us see if we can help him, do not disappoint the reader's trust and support.
The traditional way to solve this problem is: Read the newspaper in the library, hope to find this article, but neither know the article in which year, also do not know the author of the article title, this method time-consuming consumption. Since you have the author's contact method, the smarter way is to contact the author first, he is likely to know the title of the article and the date of publication, with good luck may send the article fax or email to me. Now he used to the website and the editor to the letter of the method is not very good, now the site generally more information, work stress, content control, editing process, editorial level generally inferior to the traditional media, coupled with the time of information and staff mobility, editors generally will not, it is difficult to answer such questions. Let's try to have an e-era approach.
The website of the Chinese business newspaper used to be all the articles scheduled to appear on his website, we can read each article on the Internet, which may be easier than to go to the library to turn over the old newspaper, but it is definitely not an easy task. And since the end of last year, the Chinese business newspaper website has deleted old articles, only to read new articles. New Find the previous article need to contact the newspaper directly, tell him the publication time and article title, he will directly fax or email to you, each fee 5 yuan! Useful information of 5 yuan is not much money, but how does this money to him? Postal Remittance! And how do I tell him about the publishing time and the title of the article? Well, don't go down, blocked.
Now it's time for us to show how the Internet is being used. To be honest, now online copyright is a relatively serious problem, reproduced and plagiarism is more serious, since the article has been in the Chinese business newspaper site appeared, whether there will be other sites to collect or extract, reproduced this article? With the experience of example one, we come back to Google. Wait a minute, use Full-text search engine, how to enter the search word is a very fastidious problem, example one two times search change explains this problem, the key principle is multiple input affirmation to appear keyword, and the more special keyword more effective, There are other useful search techniques that can be found in Google's search Help, you can go and see, try more.
OK, we decided to enter the "Shulei Terminal promotion China business newspaper" to start the search to try. Haha, sure enough, the search results have 2 Web sites can see the full text of the article, hurriedly put the Web site to worry readers:
The last piece of dominoes--Silk Treasure Group (Shulei) Terminal promotion case (China Business Daily, September 26, 2000, Tuesday total 1278th)
1, http://www.ad007.com/ad_news/newsdetail.asp?newsid=205&newstype=4
2, http://go8.163.com/businesspie/appendix/case/marketing/project6.htm
Example three: I really need the English version of this article
One day, I received a letter from my friend Qiu xx:
I am sorry to write to you again because I have not been able to get the English version of the article "Building Strategic marketing channels" from "Sales and marketing", perhaps beyond the scope of their work. But I'm still sad because the English version of this article is very important to me. I would be very grateful if you could help me again and find it and send it to me when you are free.
Originally, we published the "Building Strategic Marketing channel" This article, its author is "Reggie M Joy, Pialindel, Edechong, Zhang Yuli". A while ago this friend has written to us, hoping to send him the English version of this article. The editor told him that it was published in the Nineth 1994 issue of Sales and Marketing magazine, hoping he would contact the magazine directly.
Let's continue to explore the power of the Internet. We can directly think of the method: 1, to post the website to the letter, 2, to the magazine to publish articles to write, 3, to write to the author, 4, to find out whether there are English language in other places on the Internet. This friend has used methods 1 and 2, and in fact the method I recommend is from 4 to 1.
Before searching, we need to confirm the English title of this article and the English author (of course, if you are familiar with the author and the topic and know how to write it in English). With the experience of the previous example, enter "Reggie Joy" in Google and find another article on our China marketing communications online that says: "Reggie Joy (Roger Heeler) is a professor of marketing at the York University of Canada." Then go to the Canadian University of York website to see, url: www.yorku.ca (I don't have to say how to find this site). I found Roger Heeler, a professor at the University of York, but he did not list his writings. Then go to Google and enter "Roger Heeler" to see the first search results:
Heeler Roger, Lindell Pia, Chung Ed and Zhang Yuli (1994), distribution strategies, Sales and Harsh (Shi Chang Yin Xiao Zu He Li Lu N Zhi Yi), September, the arranges ' s Republic of
Yes, this is the article, and now we have the title of this article: distribution strategies, continue to enter "Roger heeler distribution Strategies" into Google, Found that there was a result of the site www.sordino.fi registered this article:
Language of Publication:chinese
Published Abroad:yes
Analysys Joint Publication:yes
We are now almost certain that this article is written in collaboration with scholars at home and abroad, and that the original text is written and published in Chinese, so we may not be able to find the English version of this article. But from the perspective of cooperation, the general author will have the relevant English information. Obviously, if you still want to find the English reference, you need to find the Chinese author of this article, the last author "Zhang Yuli", and from him can also confirm that our search results are correct. Here, you should no longer need me to tell you how to find and contact Zhang Yuli, take this content as your practice. One thing to be aware of: look up email on the internet, telephone this kind of frequently change of material pay attention to the timeliness of the content.