3 key points of bidding promotion

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SEO is a good way to promote, not only cost-effective, but also good results. But not everyone can master the SEO technology, not everyone has the ability to optimize the keyword to the search engine results of the home page, for those who do not have the conditions to implement SEO, but also want to search engine results to occupy a good ranking of the company, how to solve it? The answer is bidding rankings, in the bidding system, We can get good rankings directly by spending money, the more money, the higher the ranking. Because of the highly advantageous bidding rankings, he has become the preferred method of promotion. So what are some of the key points we need to pay attention to when operating a bidding campaign?

1, keyword accuracy

The choice of key words is one of the focuses of the bidding rankings, and the key to choose the key principle is to be precise, here said the precise, not only like the keyword SEO to choose, as long as the choice of keywords and web site industry, and then have a certain amount of search, and the key to the bidding keyword is to have conversion rate, At a minimum, you need to meet the following two conditions: ① the person searching for the word has a clear consumer demand and ability; ② people who search the word are easily converted into our users.

Take our promotion station to say, this website is an orthopedic medical clinic, mainly treats the neck lumbar vertebra this kind of orthopedics disease, participates in the bidding keyword to have many, I just chose one of them, looked the following picture

is to "treat cervical spondylosis" as the key word, in my opinion he is basically meet these two requirements, first, the user has made clear that he is suffering from cervical spondylosis, in the search for treatment, he is searching the word, that is to show that he has this consumer demand, at the same time, he saw a better treatment, it is easy to form a transformation. So personally think this keyword choice is very good.

3. The design of the word operation

We see a short description of the words below the bidding title, which is also critical, which is an important step in attracting users to click, if your description is not attractive enough, users will not even click on him, then there is no topic below. First of all, we know that this section of the description is a word limit, in the extension on the left-hand side of the publication of the word limit should be 40 words within, this will be streamlined to highlight our biggest advantage. For example, we are the outstanding "national three" and "professional". Can also choose to highlight some unique therapies, or other, here is free to play, it is best to stand on the user's point of view to see what the user will click after the desire to be more intense.

2, the Guide page that landing page design

Even if the chosen word is accurate, the user with this word has a strong desire to consume, but also does not mean that the user came to our page will immediately place a single, the user will be attracted to the page just completed the first step, can let the user order, but also to see whether the Guide page can impress users, and the Guide page is the user search a word, Click in to see the page, also called Landing page, a successful guide page, should be around the user behavior and characteristics of the design, at least meet the following 5 requirements:

① design according to the characteristics and preferences of target user groups

② can give users enough trust

The content provided by ③ is helpful to the user

④ can answer potential problems in the user's mind

⑤ can motivate users to leave information or contact us.

In the case of the above example, we will find (only a small portion of the graph) when we click in.

Jump to the landing page gives a very good guide role, first of all this landing page is not a homepage, is a column page, if you can give a specific article page may be better. However, the most prominent position in this page gives the most consistent with the treatment of cervical spondylosis, the title is "the best treatment for cervical spondylosis", so this page provides content is useful to users, can help users solve problems. We see below some of the small headings are given to some of the relevant articles, not only to let users more detailed understanding of the relevant information, from another point of view, but also improve the user's stickiness.

And the combination of some pictures and videos on the page so that users believe that the professional nature of the site, so that users enough trust to improve transformation.

In meeting the user's one or two, 34 points, the basic already can enter the business flow, and the website customer service to carry on each other's words, and then very likely to produce an appointment and have been transformed. The effect of bidding is reached.

This article by the Changzhou cervical vertebra disease Specialized Hospital http://www.jizw.cn/original publication!