36 Krypton Exclusive sale of PO Zhang

From the 2006 into the mobile E-commerce platform to start a business, by the beginning of this year to complete billion-dollar financing research and development of smartphones, Zhang and his trading treasure may have been very strange to you, but you do not know, this "e-commerce revolution in rural areas, service grassroots" as the core concept of the start-up company monthly sales of nearly billion, and maintained growth for 6 consecutive years. After the launch of its mobile phone brand six months, I and the founder of the sale of treasure Zhang chat, he shared some of his ideas on hardware entrepreneurship and the status of the industry's judgments.

Do mobile phone, buy and sell treasure of courage from where?

In Zhang's eyes, the big Q, which was released six months ago, is not a pure hardware company, it is actually an internet phone company. What can be called an Internet phone company? Zhang has four basis for judgment.

First is the hardware distribution model is not Internet, a new generation of mobile phone companies, whether it is hardware and software devices, smart watches or smart hardware, his distribution mode is based on the Internet. Second, the user's own cognitive style is not the same, not the traditional single way. Third, the product is Internet, this needs to first judge your own software and service is not internet. Traditional mobile phone companies sell mobile phones, military known as "fired out", meaning whether good or bad, and then use, not to repair. and Internet phone companies are concerned about what kind of interaction these consumers will have with them in the future product lifecycle, and how to improve these things in this interaction. Finally, it is how to look at the new mobile business model, the traditional company is the first to sell machines to make hardware money, the bottom is to make the difference, and then found that can earn the operator's money, and then found pre-installed app and games can also make money. But Internet companies clearly value IDs, which means that the first thing to think about is the user, not the device.

Its first mobile phone, launched in 2014, is almost lethal for new players in the smartphone market. Before this, I only thought that the old Luo can have "the hold to live the whole house the strength", but buys and sells the treasure also to let my front light.

In Zhang's view, the retail distribution platform is the most powerful competitive factor in the smartphone market, which is not an advantage for traditional and entrepreneurial smartphone companies.

Add-on content and services, smartphone's next selling point?

If the Amazon Fire phone is compared to the iphone I think it may not be too much, even if the latter has been seen as the overlord of mobile intelligence terminals, but the former is more like the wisdom of the seeds of the previous planted hope. Will additional content and services be the next selling point of smartphones?

Peng Gang, a former senior vice president of the music and video TV, has talked to this topic, and he is more of a recognition of this view, but for music, content and services have been relatively mature.

Buy and sell treasure In fact also have this aspect of consideration, Zhang think is actually not buy and sell treasure Service embed to Big Q mobile phone, but use buy and sell treasure own commodity service ability, for big Q consumer Custom. This is the sale of treasure can be done, and whether in the selection of goods or in the price of goods to buy and sell treasure can do more campaign of boutique services. That is to say, if the mobile phone business of Big Q is connected with the sale of Bao, more will be the content of the electric business platform.

It's like the Kindle, which has sacrificed some of the product's independent development opportunities, the Kindle is released earlier than the ipad, it can be as diverse as the ipad, and the reason for not doing so is to actually allow the user's concept to form from my device, The physical service form of the future goods is connected.

And when it comes to the condition of becoming a Chinese Amazon, Zhang only gives one answer: "Cross borders". Of course, there should be a dominant point, and he believes it is important to have a technology-led retail rather than a traditional retail trade-leading technology company.

"Internet thinking" product iterations

For hardware products, iterations mean insights and considerations for the company's overall strategy. For example, the traditional smartphone development time is usually 6-9 months, and for internet companies, the time will be controlled for 3-5 months. In other words, there are also differences between internet phone companies and traditional companies in product iterations.

Even though the big Q phone has been released for less than half a year, it has released two products. Zhang mentioned a concept for mobile phones, its sales time is not 3-5 months, such as millet, its entire life cycle is 12 months, hardware does not mean that there are new products do not sell before the product, this is to continue to do, because the hardware performance of the upgrade and change itself is to pull the gap, Several different machine models only meet different user choices and do not affect the previous product.

and millet, OnePlus, Smartisan, such as these entrepreneurial mobile phone companies are different, buy and sell treasure in the hardware before the set of relatively perfect business, in my opinion this and music as mobile phone number somewhat approximate, they mostly have internet background and have independent content or service.

I agree that add-on content and services will be the future direction of smartphones, and that it is no less valuable than a unique application, a novel system interaction. Zhang's remark is right: "Only companies with technology-led retailing rather than traditional retail-led technology can do that." ”