36 Krypton, founder of Lilac Garden Li Tiantian

Any understanding of the domestic medical industry, will understand the "Putian department" of these three words means what. As private capital is encouraged to enter the medical profession, the new health reform gradually into the deep waters, "Putian department" is also actively "seeking new life", in this trend, Clove Garden won the "Big Three Bat" one Tencent company 70 million U.S. dollars (about 450 million yuan) of the huge investment. Take this opportunity, 36 krypton and Lilac Garden founder Li Tiantian A simple exchange, now put some of his ideas to share.

Why Tencent?

"In fact, many companies have been interested in investing in the Lilac garden before, but we have always felt that it was not the right time," he said. Finally, in this year, we considered the conditions of each family, chose the resources of the two sides to compare each other to match the one, took Tencent's investment. ”

From the postgraduate era of an independent operation of the website began, Lee every day and Clove garden after 14 years of time, into a stable stage of development, and is continuing to profitability of scale. In such a state, capital is not the reason why the Lilac Garden seeks investment.

Tencent has more "social" resources than any other, for example, QQ, micro-letter, to the Lilac garden, the deep cooperation with Tencent after receiving the injection, can let him obtain these resources, thus in the Doctor to the Doctor, the doctor to the patient, patient these dimensions of information transmission more efficient, from the traditional portal, into a variety of new forms.

What do you think of the recent major investment in the medical profession?

The medical profession is a government high regulation profession, the policy guidance to this domain influence is absolute. If you see the recent activity of capital in this field, it must be the policy of the industry has been relaxed, relative, if the industry has no capital movements, it must be policy tightening. But in recent years, such as health reform, pension, insurance, such as private capital and so on a full range of policies have been positive, then the industry will naturally have significant investment.

In addition to Clove garden, recently worth mentioning the capital movements, is mobile medical products-Spring rain doctor, got 50 million dollars C round financing, in the "Consultation Guide" a little plowing, to now start to try platform class products, the capital market has recognized the "Spring Rain" achieved.

Clove Garden How to do mobile medicine?

I would like to emphasize the point that the key to mobile medicine is in ' medical ', not ' moving ', which I often share with some of my friends. You can't say you're on the move. You have to be a good health care, and then you can be a good mobile medicine. Never move to ' move '. As for the Clove Garden, we first hope to solve the problem of information asymmetry between the patients, for example, the problem of false publicity on the market now is very serious, we are building an Easy-to-use disease database and drug database, can help users easily get the most accurate medical information.

In simple terms, in the mobile medical problem, clove garden is not intended to "chase the Tide", mobile app is their natural generation, and by virtue of the existing resource advantages, into the mobile field clove Garden also seems to be a duck in the water. For example, the existing "Family medicine" and "clove Doctor" and other products have not invested in any promotional costs have accumulated millions of of users. The "marriage" with Tencent, with the depth of micro-letter cooperation, Clove Garden will naturally have a big move in the field.

The direction of the future?

We still do medical, pure pure medical care. There are many kinds of medical services that you can see now, registration, appointment, guidance, and even consultation; In addition to physical examination, chronic disease management, as well as the current hot wearable medical care and many other directions, but we want to do in the industry, to doctors, hospitals, pharmaceutical companies, including patients and other objects to provide services , which is the most valuable part of the industry. The real medical service has a high threshold and a very strong personality, which is where the lilac garden is and is going to be.

Obviously, clove garden from the beginning has positioned itself in the entire medical profession's height, by virtue of already has the professional user, already has the media sound quantity, the clove garden easily obtains the entire profession the best quality resources, obtains the biggest commercial potential. At present, Clove Garden Portal, Forum, mobile app, the object facing doctors, patients, research institutions, pharmaceutical companies and so on, Clove Garden has completed the entire industry chain of the top floor layout.

Sitting on more than 4 million professional members, as well as 2 million, covering 80% of practising physicians in the country, clove Garden covers almost all areas of medical expertise, and continues to promote professional research, academic exchanges, information sharing and professional cooperation, it is difficult to imagine such a focus and high-end professional "alligator" and Tencent together, Will bring about changes in China's medical profession.

Finally, I asked Li every day Clove garden the biggest competitor is who, he smiled but firmly told me,

"Putian department." ”