36 Krypton return to the start-up company VII-Bread travel, do the right thing instead of doing things right

Why was it called bread? This may be the most answered question by CEO Peng. Grimm's Fairy tales have children using bread crumbs to make their way home, while real-life bread travels to help you make travel records that are not eaten. We knew about the bread last January, when it just boarded the Apple Store, the name is also called "roaming." And after nearly two years of time, bread travel has been well known, tens of thousands of users, new changes are just beginning. As a travel enthusiast, Peng, Giomo, Xue Three people originally created bread travel, in addition to want to meet their travel experience record, share the needs, Peng said his biggest idea is to travel this piece of China and international information asymmetry to solve off. And before reaching this ultimate goal, he finds that entrepreneurship itself is like traveling: How does bread travel do UGC? Answer: Use good content to attract better in my opinion, bread travel has a number to pay attention to--90% of the share is outbound travel, and the quality of the picture and the tone is very "bread". How the hell did they do UGC? Peng told me that bread travels for more than a year without editing the content, until recently introduced new features. A great help to the growth of bread travel is the cold start of application content. Peng concluded that very few people will be on the mobile internet to see the end of content from the beginning, generally speaking, the first few content of the click Rate accounted for more than 90%, so theoretically the first three or four travels well, you can be very sure of the product feel. What they do is to share their travels with their friends, and the content itself is pretty good--he's been to Antarctica and Nepal, and friends are sharing experiences in East Africa and Brazil. "Good content can attract better content, people want to express themselves on the right platform, especially his taste for their own higher than the situation." They don't even ask for fans ' attention, they just want to put the good stuff on top. "Doing the right thing instead of doing things right is something that is common to all of them, and that's especially true when you climb Kilimanjaro before Peng, because they all need reasonable farsightedness and a focus on the present." Climbing the mountain gives him the first feeling of doing the right thing. If you are doing the right thing, knowing the direction and the goal is there, you will take a step closer. Before having more users, bread travel has not been doing too much product promotion, more by product coverage and Apple editors recommend to increase the user. Peng is happy that he has not followed the popular brush list. Because it seems to him that this is just "doing the right thing", unfair to other entrepreneurs, and a beginner of entrepreneurship, entrepreneurship should also enjoy the process. and hiking and entrepreneurship, like, need to focus. Climbing the mountain needs to throw away all the unnecessary things because there is only one target. They took 8 hours to climb the hilltop from the top of Kilimanjaro's stronghold, starting at 11 o'clock in the evening and going all the way to the morning's 7. "They say the evening summit has one advantage is not to be eyesBefore the kind you want to achieve the goal, the gap to frighten. Entrepreneurs have a lot to be intimidated by the target, including the company to go public, to big goals. "A lot of entrepreneurs who have reached the top probably don't think so much at the start, but move on to what they think is right." "If I had thought more, I would have thought I would not have done it," he said. Don't think so much, all kinds of cold and high counter environment are overcome. "All say cock silk economy, why can't we do differently?" in Peng, entrepreneurship should be the most optimization of social resources, if the concept of innovation, we just repeat, to spell price, operation, in his view there is no meaning. When everyone says cock silk economy, Peng thinks China still needs different sound. The business model for travel is not necessarily a special offer for the Red Sea, but it is a different experience for people travelling and a brand of bread, the company that has just won a + round of financing for broadband capital. Peng himself very much like a word, "We don't remember days, we remember moments". In his view, the bread before the trip to do is a wonderful moment of recording and sharing, and their recent launch of the commercial attempt is repeat moment. You see others in New Zealand skydiving moment, also quite want such a moment, can be on bread travel, the application of the "destination" plate to provide experience of trafficking, the first period is suitable for winter tourism country. This non-standard (several countries tour, Hotel ticket full package) and non-special products rarely see in other products or services. "Bread travel does not make special offers. Now too many specials, and we are more than Ctrip to do standardized products, take channels than the price. Standardized products are difficult to make a difference, in the end, we feel that each product is sold the same thing, only in comparison. And the wool is on the sheep, you always have to find someone to pay for it. The sale of tail goods can improve the effectiveness of the channel, but there are limits. "In this attempt, they want people to think that bread travel would consider it to be a quality company, and that the travel that is advocated is not just a photo shoot." In addition to trying to teach people how to play will be happier, in Peng view, Chinese travel abroad sometimes in the international image is not particularly positive. They hope that the special experience of bread travel will help us to be more healthy in the concept of consumption and travel, not just shopping, but also respecting local culture and travel. "The high-end is not the price, but your travel experience." Chatting with locals this afternoon, this is high-end travel. "In the face of the market environment, Peng said he admired the atmosphere of Silicon Valley: Everyone fair competition, there is a good incentive mechanism, not plagiarism, but do innovation." Tourism is now going to regularization, the healthy development of the industry for consumers better, but also let entrepreneurs have profit points, increase the added value higher. He wanted to do something positive, rather than rot the market, which made him feel a sense of mission. "Positive energy sounds illusory,But it's very different when you're doing the right thing. ”