360 can the experience of navigation and promotion work?

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360 is the main Internet portal, search business will make it with Baidu to form a positive competition, navigation site to promote the experience of the search business to play a role?

August 16, 2012, Qihoo 360 finally returned to the search business, its comprehensive search engine online, users can simultaneously view in Baidu and Google and other search engine results, and can quickly switch between Baidu and Google.

360 of the comprehensive search is more like a test version, just have the basic function, even the product logo are not yet, but 360 of the user size and the introduction of traffic to promote the way to make the industry not to despise this product. According to a report published by the Citigroup Research Department, the combination of browsers and search engines will boost the rapid growth of Qihoo search traffic and give a "buy" rating. The latest news is that the online days, 360 of the flow of search has surpassed the domestic number two search engine Sogou.

But Qihoo 360 has a low-key approach to new products. Zhou, chairman of the "First financial weekly" said: "What we have to search business is not yet conclusive, the current launch of the comprehensive search is to meet the needs of users outside the navigation." "Week will be integrated search as a user of the navigation function of the extension of the demand, intended to make a search for an open platform to provide users with more choices."

The industry's prediction of Qihoo 360 's involvement in the search business has long been a long-standing practice. Qihoo 360 's security defender, security browser and Web site navigation, so that it and Baidu tied into the Internet traffic is the most important entrance. But compared with the game operation, navigation advertising and other revenue methods, search advertising is still the best current on the Internet flow of liquidity. Baidu, which relies on search advertising, has a revenue of $2.304 billion in 2011, while Qihoo 360 has only 168 million dollars in the same period.

"From the experience of Google on the internet for so many years, search advertising is a healthy and effective form of revenue," Zhou said of Caijing Weekly. Zhou also kept selling 3721 as a mistake, which made him miss out on the internet search advertising market. In order to avoid the same mistake, Qihoo 360 has developed its own search auction rankings advertising system, also recruiting search advertising channel agents.

Compared with Baidu, the search industry's novice's biggest weakness is the lack of large data base. Baidu through long-term data accumulation can be on the search algorithm and model parameters are constantly adjusted, has formed a certain technical barriers. The 360 comprehensive search avoids this.

The so-called comprehensive search, is the user's search needs at the same time submitted to Baidu, Google and so on, the results of a number of search engines are optimized before the results are displayed on the same page. 360 comprehensive search did not mature in the product when the demand only to provide their own search results, and in the most obvious position on the Google and Baidu logo, for users to switch freely. This approach allows the 360 comprehensive search to provide users with a single search engine does not have the additional value, but also to improve their products to buy time.

Sogou CEO Wang Xiaoquan has lamented that the domestic search market is too lonely. 360 Comprehensive search may change Baidu's one big situation. As of July 2012, Baidu's market share reached 81.5%, Sogou is 7.2%, Google's market share continues to drop to 5.8%.

In the promotion, Qihoo 360 will certainly use the client and browser to the search products to import traffic. Currently, the market share of 360 secure browsers is 22%, second only to IE. Once for Baidu and Google to bring traffic to the 360 security browser and Web site navigation will become 360 comprehensive search for the promotion of sharp weapon. Zhou said: "If we do search have any advantage, I admit that we have a huge number of browser users." ”

Can the "survey" 360 Navigation promotion experience work?