4P Theory and network promotion

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4P theory is based on products (product), the formulation of a certain price strategy (prices), supplemented by channels (place) and promotion (promotion), and thus achieve maximum benefits.

Although the development of internet marketing is rapid, it is the newborn in recent years. 4P theory, the network marketing is a great reference significance. Blog promotion as an example, blog is my product, how can I use the 4P theory to promote it?

P: Blog Content-What is my selling point?

Traditional products include entities, brands, services and packaging. corresponding to the blog is: blog content, blog brand, user experience and page design.

1: Blog content and branding

Blog content is the biggest selling point. No content, but also do what promotion, even if the promotion, it will be long? So the promotion to start from the content, do original (original article content source), have their own style, have their own ideas, to the value of visitors, the use of "value" to improve the stickiness of users in the circle to form their own brand. Of course, this request is relatively high, need better content, only people love to see, and because of this, we need to often write, to summarize, and gradually improve the content of the blog.

2: User experience and page design

Now the product packaging is very exquisite, give people the feeling is to buy value, the user experience is good. So we have a better article, we also need to carry out the necessary packaging. Choose a good template, individuals prefer a concise template, and then SEO optimization: Title settings, meta, crumbs and so on.

Attached: Network promotion In addition to the face of people, but also to face the search engine spiders, and the importance of spiders is no less than people, so we do page design and SEO must consider the spider.

Two P: Blog Promotion--the outside chain enhances the exposure rate

Can often see on the road signs 24-hour scrolling ads, users see, and will not immediately buy, that is, street signs can not reach a deal, but it will increase the exposure rate, thereby enhancing brand value. The significance is that we do the promotion of the time, but also to try to improve exposure, many outside the chain, let others know your blog, to form a sense of the "brand." In general, there are several forms:

1 Comment Promotion

The most direct way, access to other people's blogs, serious comments and leave their own blog links and names, so that is equivalent to a street sign ads, the next person to this blog may be able to see you.

2 forum Post

Register an ID with an active forum, and if your blog is not very commercial, it is recommended to use your blog name as your nickname. Active forum in the active plate published articles, plus anchor text, anchor chain

3 other

Also have Baidu know, Soso ask, QQ Group, make ebook, make video, send mail and so on

In short, all can send out the chain of opportunities, an external chain is equivalent to an exposure, if you have enough outside the chain, spiders and web users see your link number of times, the image will be more profound, the higher the weight.

In addition to the 4P theory, many other traditional ways can be used to promote the network, network marketing. Said the bottom, the network is only a marketing channel, the center is still the product. So high quality blog content, plus the common promotion side of life, as well as executive power, I believe can have some achievements

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