5 Tips for Promoting product creativity in visual merchandising

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

"Editor's note" the author of Iris Shoor,takipi Inc. co-founder and vice president of product marketing. Prior to that, he was co-founder of Visualtao, Visualtao developed a cloud-based CAD software that allows designers to collaborate on editing, and was Autodesk acquired as Autocad-autocad WS at the mobile end. Based on past personal experience, Iris Shoor has written about the 5 major visual marketing ways to promote creativity.

For a long time, I always thought that marketing was about being good at writing-putting abstract concepts into sentences and then choosing the right words to show them. But now things are starting to change, and the visual content is starting to dominate, and users are starting to favor "less text descriptions, more image elements". Picture sharing community Pinterest success is a good example, according to many users feedback, Pinterest Web site visualization is the main reason they like Pinterest, on Facebook or Twitter, you have to read a lot of text, look at various information, It's a state, a reminder, it's a picture, it's messy, it makes people feel tired, and the state of looking at pictures is very relaxing.

I started using visual marketing myself not because I saw this trend, but because, as a designer, I was more inclined to think in terms of visualization. I set up two companies (interested readers can read another article I wrote: 10 million application download marketing skills), the main marketing strategy is visual marketing. Visual marketing is based on pictures, photographs to accurately express the content and meaning of products, it can bring users a better experience, but also conducive to product sales. Based on my past experience, here are the five major visual marketing tips I personally think can add traffic to the site, attract more attention and win more customers for the product:

1. A good team portrait can bring a better evaluation of the product

Each time the product updates, we will update the latest information to the user, highlighting the new features, and asked users to give comments and suggestions. Once a product update was sent to the user with the latest updates, we received 3 times times more comments than usual. The main reason is that in that version of the update, we posted the team's family photo up. Startups tend to be reluctant to put their team photos on the "About Us" page, and we just do the opposite and end up with unexpected results, because users will feel much kinder when they see what we really look like, and they are willing to engage in interaction. Of course, remember to upload a family portrait of good quality, as far as possible to give a very natural smile, reflecting the vitality of the whole team, such photos Hewes appeal.

2. Create a unique visual effect for the product

One of the major challenges in bringing a new product to market is how to get users to remember your product and differentiate it from other products. You want the potential users to remember the new product you released two months ago, or to remember that a colleague friend used your product, it is important to choose an impressive picture or a unique visual language. Mention the people will think of the sunflower, said Tencent people will think of penguins, mentioned MailChimp people will think of postman monkeys, these are product visualization of successful cases. A lot of similar products in the market, good brand image can be well differentiated from the same products and be remembered by the user. Changing the logo's email delivery tool MailChimp is an excellent example of an interesting monkey postman who can be seen clearly in both the Web site and the Android app.

3. Place the product in a real life situation

What scene is the product designed for? Office, home or outdoors? Is it suitable for daytime use or nighttime use? products are placed on specific occasions and users can quickly and easily understand the product. And this way is very trustworthy, once you show the product in the real scene, the user's doubts will be relatively reduced. For example, the mobile payment company Square's homepage shows a scene where a person uses the square card reader at a farmers ' market, so that without too much text, it is easy for users to understand the purpose of the product and how to use it.

4. Full-range Dynamic Video Demo products

When it comes to advertising products, in fact, there is not much skill to say, to meet the market's good products will naturally win the favor of users. Of course, in addition, good-looking and interesting pictures can also play a good publicity effect. A common mistake is that many people like to use screenshots when introducing products, in fact, this is a big taboo. Most screenshots do not capture the true essence and charm of the product, the light to see screenshots, users sometimes difficult to really understand your product. The use of intuitive all-round dynamic video demo will show the effect of the product is much better than the screenshot, we do the first product when it is so dry, it turns out that our choice is correct.

5. Use of humorous visual analogy for product expression

When it comes to introducing new products, a mistake many people make is to chatter about how they are doing wrong and often ignoring the real purpose. Our goal is how to let users enjoy better products, not to mention people's pain, is already enough pain, and repeated the scars, this will only make users more disgusted. When introducing a new product, it is unavoidable to compare it with the old product, but try to express it with interesting, intriguing and thought-provoking visual analogies, which will not only arouse the attention of the users, but also make them more acceptable to the users.

Via TC

(Danice for Lei Feng's network, reproduced please note from the Lei Feng Network and the author, and link back to this page)