6 basic points for rapid promotion of business-to-business websites

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The following combined with my operation of a number of cases, and you discuss the newly opened industry business-to-business Web site promotion of several basic points, said the wrong place, you are welcome to criticize correct:

1, the enemy, win

Understand the site's opponents, a newly opened industry business-to-business Web site generally divided into three kinds of situations:
A, the website has very strong opponents, but the product and the service has realized the difference;
B, the site has no strong opponents, platform and services can easily surpass opponents;
C, the site has a strong opponent, platform and service model and opponents are not much different;

For example: Your industry business-to-business website is in a state, then in the later promotion you go to the market they have no energy to consider or ignore, if in the B state, you can use a good platform for the starting point quickly pull to the user. In short, no matter what kind of state you are in, you have to understand your opponents, so take targeted promotional measures.

2, enlarge the advantages of the site, hide the site shortcomings

Any newly opened Industry business-to-business Web site, and has been open for some time compared to, there are many many shortcomings. For example: Too few registered users, too little traffic, too little content, new users are very difficult to participate or become repeat customers and so on. What we can do in a period of time is to maximize the advantages and try to hide the shortcomings. For example: just opened the use of a certain method to quickly enter a large number of content, not every place to put information update time, daily analog Normal user input a large number of information. In short, try your best to make a new user have a reason to stay.

3. Analyze target customers and find them

Any website, has its target users, we must analyze the characteristics of users, such as: according to age division, according to job classification, according to the high and low end of the user division, according to user preferences, according to the different needs of the division. At the same time find ways they often go to places, such as: mailboxes, search engines, peer sites, timely communications, industry community, etc., only we find a way to target users, to target users to take effective promotion methods.

4, vigorously using a variety of marketing promotion tools

We must understand, whether it is the promotion of fees, or free promotion, must be fast and effective to achieve the effect of promotion. And tools are one of the best ways to help achieve this, for example: a large number of valuable mail, crazy phone marketing, so that search engine friendly to the site, the majority of the control industry QQ group users, and online network related to the promotion of media, and many other marketing tools here no longer detailed introduction.

5, innovate your promotion method

When we analyzed the website platform, hidden The website flaw, has found the target user's place, and has adopted the various Network Marketing promotion tool, next needs how to use these marketing promotion tools, the innovation promotion method. For example: We all know to mass mailing, but how to send, what content, is needed to innovate, control industry, most of the QQ group users, but also need to innovate. Innovation is often in other traditional models to do a little change, when you innovate the promotion method, you will find that the effect will be completely different, everyone likes new things.

6, Theory and actual practice of the promotion method and use

There are a variety of marketing books on the market, perhaps because it has to face all the readers, may be elegant, is to do theoretical guidance, so sometimes according to the book on the various formal promotion methods, can achieve the purpose of promotion, but often difficult to achieve rapid promotion purposes, Because the book is often a variety of actual combat summary and promotion.

In the promotion of combat, we have to believe in theory, because she is the guide to our actual combat promotion, but we also have to practice on the basis of the continuous summary of some fast, less formal methods. For example: Under certain conditions to do SEO, to the opponent to pull the user, the fight against competitors, will be the essence of the opponent's site information are grabbed all kinds of unconventional methods, often very effective.

Finally, in the promotion of time, we often ignore the products and services and marketing means is complementary to each other, only to make the site healthy long-term development. So the industry business-to-business site planning and promotion after the opening is inseparable.