6 factors influencing the effect of SEM promotion in enterprises

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SEM is the abbreviation of Search Engine marketing, Chinese meaning is search engine marketing, that is, the process that takes the search engine as the medium to act or activity to achieve the sales purpose can be called search engine marketing. Baidu, Google, Sogou, search, 360 search as the mainstream search engines occupy more than 99% of the market share.

Search engine marketing form from the advertising trigger principle can be divided into keyword ads, directional advertising, from the operation and delivery methods can be divided into SEO promotion, auction promotion, brand area, Network Alliance promotion, open platform. The SEM effect we mentioned here is the overall analysis of the above several advertising effects. There are several factors influencing the effect of SEM.

I. Industry and business factors

Different industry and the same industry in the different business in the SEM to promote the performance of the results are widely divergent, in the SEM to promote the prediction and optimization process to consider the impact of this.

Education industry, automobile industry, financial industry and so on often have a relatively high promotion effect.

Second, brand factors

The influence of brand factors in the marketing process can be said to be decisive. The promotion of SEM should be based on the brand different influence stage reasonably set up budget and channel, so as to obtain the best results.

Big brand has formed credibility, easy to achieve sales transformation.

Third, the search engine factor

The different search engine market share is different, the audience attribute various, in the SEM promotion must according to the brand localization, the product and the region characteristic and so on, chooses the suitable search engine to carry on.

Baidu as a preliminary test market and volume is a better choice, Google to locate professionals and Hong Kong and Macao users.

Iv. Factors of advertising form

Enterprise SEM promotion of KPI requirements have focused on the launch of different forms of advertising. Pay attention to the promotion of brand display selection of network Alliance products is appropriate, pay attention to the promotion of results can choose to bid promotion.

Of course in the promotion of the brand and effect of the promotion is only different, very few enterprises to carry out unilateral promotion.

Five, the launch optimization factors

Advertising needs to be optimized regularly after the launch, different search engines have different delivery rules and media characteristics, but also related to budget adjustment, user positioning, seasonal factors, regional, creative materials and other aspects.

Launch optimization indefinitely, with professional ability to optimize the delivery, can effectively save money, improve the effect.

Six site factors

Site for the promotion of landing sites, the opening speed of the site, site content, and user experience directly affect the transformation, do a good job of Web site optimization and operation can be mentioned several times the effect.

In the initial stage of promotion, the conversion rate of each promotion point will turn 1 to twice times. Therefore, the optimization of the site in the SEM promotion of the most important.

The above mentioned the impact of SEM effect of the 6 major factors, is a corporate network marketing both inside and outside the silhouette of repair. Internal strength is the website construction and optimization for the promotion of the foundation, Wei Gong Choose the right channel and good optimization ability. From the inside out, you can do more with less, from outside and inside, then less.

Pay attention to website construction and optimization, focus on the SEM optimization is the effect of SEM promotion has a long-term security begotten.