628 Big K stations and 822 announcements let us really appreciate what is called the content of the king

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

In fact, the last time the real K station was 6 22, June 28 reached a climax. Baidu yesterday after the official release of the algorithm upgrade time is exactly two months, it is estimated that this will become a normal. That is two months search engine algorithm will appear a big upgrade, but now the webmaster friends are not very accustomed. In fact, there is nothing, more than a few times have been accustomed to, here to remind everyone to prepare for psychological. Every time Baidu algorithm blockbuster upgrade, I have been constantly rethinking the operation of SEO methods. In fact, compare the two Baidu Official bulletin, we can still have a lot of similarities, after a comparative summary I came to the conclusion that the real content of the era of the king to come.

First look at Baidu's June 28 announcement: "This update for the low quality site in search results show more of the situation was controlled; low-quality site refers to: No original, or false original (little original content, a large number of collected content or machine generated/modified content); This site is not designed for end users, And just to get traffic from the search engine. reiterated Baidu's position: to provide users with high-quality results, to ensure the healthy development of the Internet ecosystem, so we encourage original quality content (meaning more flow returns), for cheating/low quality content will not be tolerated. "

Compared to the August 22 announcement: "This time Baidu system algorithm upgrade, the main attack for random collection, chain cheat, such as the impact of user experience, such as the site, for example:

1, the Disorderly collection content, the statement impassability, the reader cannot obtain the information which needs

2, although the content is readable, but most of the articles are collected, copied from other sites, the original content itself.

3, the Web page interspersed with the accumulation of keywords or articles and topics unrelated to the attempt to deceive search engines, search related keywords users do not have substantial help

4, impersonate the official website deceive the user, in title and META tag statement untrue

5, the site has a large number of illegal or fraudulent content, may cause user property security loss

Everyone from these two announcements in contrast to find out what an important feature, in fact, the two announcements in the most is nothing more than the word content. In the 628 bulletin although it is invisible to say that the low quality site, but it is clear that the spam content of the site is a low quality site, clearly indicate that the encouragement of quality original content. In the 822 bulletin, it is mentioned that the algorithm upgrade is mainly for collection and hyperlinks. But hyperlinks are not mentioned in the future. And four of the five points for example are about content. There is also a point is the May Baidu Webmaster platform also issued two announcements: May 8 Baidu released Web2.0 anti-spam strategy, crackdown on internet spam information. May 23 Baidu will improve the quality of news stations show to deal with low quality news stations.

These four points listed above are related to the content, I even suspect that this year Baidu an algorithm on the upgrade strategy is mainly for content. Because for a website, the user experience is the most important, and a site user experience is the most direct experience is the quality of the content, those Web site style, layout is second, a site has no good content is the key. This also explains the content of a website has decided a website success or failure, I believe that from these data we can also experience what is called the content of the king, it was just read the content of the king, the chain for the emperor. Now the search engine vigorously to clean up the content of the site, you dare not pay attention to content. Now I generally look at the development of a website to see this person's time allocation, if a person said a day of time one-third do content, two-thirds to do outside the chain, I feel the prospect of these two stations worrying. We should not put the chain as emperor, this era has passed, the real content of the era of the king came. You have spent most of the time in the wrong place, indicating that you are in the opposite direction, how can make users like the site, how can make users need the site, how to solve the user problem site.

We must correctly understand what is called the content of the king, why do you say so? Because many people have misunderstood the word. The last 628K station after a lot of people are very wronged, vowed to say I did not cheat, Baidu mistake K, the content of my site are all original. Baidu's technology is too poor to identify, my station is purely in the wrong K, this 360 launched a search since, how many of those "Baidu mistake K" in the hearts of those who lit a glimmer of hope. Perhaps 360 will be more humane, will not be like "Baidu that mistake K". In fact, all search engines are the same, if your site content does not meet with its search engine users, it will abandon you. Pinning hope on the 360 search is not correct, as long as you are engaged in SEO you have to do a good job, and always provide users with quality they need to solve the problem of content. Only in this way you will get the recognition of search engines, you can have rankings in order to get traffic.

Around the front, back to the content of the problem, in the content of the people have some misconceptions, that the original content is high-quality content, in fact, this is wrong. Now for example to overturn this statement, if we go to QQ group copy a chat record, this is absolutely unique in the Internet original content it is really original content, but no value. Search engines often speak high quality content, so the word quality is embodied in where? I think it should be the three aspects of what is called quality content, first, you provide some interesting content, they feel very interesting, this is to attract users content, the second content is to let users come to your site has harvested content, For example, you wrote a very good SEO article, I have not heard of this optimization method, now I know, came to your site really harvest, down you update content I also come, this is also called quality content. The third content is can solve the user question content, for example the user buys a machine, will not install, your website just introduced installs the method, but also has the map, has the video explanation, the user through your website solves its question, this also called the high quality content. Those who are "Baidu mistake K" webmaster you now dare to say that they are wronged it?

On the content of the site recommended that you read an article "SEO Save the Way: the production of Internet real content." This article not only explains the correct direction of SEO, but also very good interpretation of what is called high-quality content, it is worth all seoer reading. Here to tell you what is called quality content, next time to share with you what is called garbage content. In this comparison, you will have a deeper understanding of the content. From these two times the algorithm big upgrade we have already found the direction, hoped that since then everybody puts most time and the energy in the content. Provide real value to the user content, so that our site in search engines can be built evergreen. Article content by the Taiwan Spring Pump original http://www.shuibeng0769.com/share, everyone in this Baidu algorithm upgrade on what new ideas can also discuss with me, thank you.