7 major mistakes in the design of brand website

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Website design, especially for the brand design has higher requirements of customers and products, when we are in the Web site planning and Web page art design has a good idea, but because of some small mistakes and let the site's effect is greatly reduced, this unavoidably some pity. As the saying goes, a mouse excrement, bad porridge, how can avoid such embarrassment, we summed up some easy to make mistakes, hope to let more web designers and customers progress together.

1, do not consider the habit of search engines. Search engine for difficult to deal with and identify the typing, complex numbers, hyphen and other problems, search accuracy will be reduced. In the new environment of network marketing, the role of search engines can not be ignored, if not to consider the habits of search engines, hurt not only the search for users, but also the brand itself. Search is the most important way for users to find out, and the title of the page is your important tool to attract customers. Page title is also the user will add a URL to bookmark the default text, should start with the company name, but at the same time all the title words are the same, for open a number of Windows users, the availability of your site will be severely reduced.

2, do not distinguish the color of the visited links. Viewers need to be clear about their location on the site, so it's easier to decide where to go next. Through the display of different colors, so that users can identify which links have been visited, which links have not been visited, this is humane.

3, the page text does not compose. Viewers do not like to see words stacked together, so browsing the text will be a painful experience. Make it easy for users to read and use examples such as small headings, list lists, enhanced keywords, small paragraphs, and more.

4, too uniform fixed font size. Different users have their own browsing needs and preferences, fixed fonts easy for some users can not get what they want, or at least feel unhappy. Respect the user's preferences, let them according to their needs to modify the size of the text.

5. Don't let the content look like advertising. If you ask the customer what kind of page they want to see, they will answer the ad page. Selective attention is a powerful way to avoid any kind of ad-like design, as users have learned to ignore the highly targeted ads that stand in front of them, and banners, animations and pop-ups will give viewers the ability to read.

6. Ignoring consistency is one of the most important usability principles. Browsing time a pleasant thing, to let customers feel fresh at the same time, have a sense of security and reliability, there must be certain rules and principles. When things are working the same way, users don't have to worry about surprises, users can think of what they can see next, which is reliable, and users don't like to jump out of a PDF file while browsing, because it interrupts the user's browsing process.

7. Always open a new browsing window. Just like in the cafeteria, the customer needs what they want, and if the customer needs a new window, he'll open it himself. The result of always opening a new window is the negative effect of the user's machine and confusing the customer. The best way to do this is to load it in the current browsing window, replacing the existing page.

To sum up, high quality web design can not be separated from the value of brand design, but also to fully consider the habits of web browsing and the psychological feelings of readers, only to respect the user's use habits to make the site design to achieve the expected benefits.

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